Before, the H4 club and the DGE club had three days of training matches, so many people exchanged contact information with each other. Team Leader Su thought that Huang Wang was quite interesting, so he added him as a friend.

Afterward, the DGE club went to torment other clubs.

As a result, Huang Wang posted a status today to celebrate!

Although there were no pictures, the words "private event at No Name Restaurant" were enough to make people's mentality unbalanced.

After the previous food blogger incident, the public review website promoted No Name Restaurant, making it well-known. Team Leader Su had also heard of it.

And it was a private event?

This was a privilege reserved for internal employees of Tengda!

As for why to hold a celebration banquet, was there even a need to ask?

The DGE club had beaten all the larger GOG clubs across the country, virtually invincible, challenging and crushing them one by one. With such a record, a celebration banquet was indeed in order.

But in the eyes of those clubs that had been crushed, this status update had other implications.

Team Leader Su felt provoked, and the memories of being crushed resurfaced once again.

"The competition is coming up soon, increase the intensity of training!"

"Practice those tactics that we learned from the DGE club before, practice them well!"

"When the competition comes this weekend, the H4 club absolutely cannot be disgraced!"

Team Leader Su was simply exasperated.

On the other side, the members of the IOI club were training in solo queue while forcibly suppressing the smiles on their faces.

Two members whispered to each other.

"Team Leader Su seems to be in a rage again, what happened with the GOG division?"

"Not sure, probably still because of being crushed by that emerging club before. I heard they were miserably abused during that time."

"It can only be said that those in the GOG division are too weak, bringing shame to our club."

"Forget it, say less. Warm up your hands, we'll be playing a training match with other clubs in a while."

"It's okay, we're not weaklings like the GOG division. We're determined to win the IOI competition organized by Tengda this time!"

...

...

July 21st, Thursday.

A cafe near Handong University.

It was time for the monthly teaching session again.

He An took a sip of coffee and began to explain today's teaching content.

"Today, I'm going to talk about the success experience of supply and demand theory, which is not only suitable for the game industry, but also for other fields."

"Today's lesson is a summary and overview of the previous content. Before that, President Ma, let me test you, do you still remember the content of the previous three lessons?"

Pei Qian thought for two minutes and replied, "Choosing marketing methods based on the game content, choosing game types with high market share, and appropriately including personal interests in the game."

He An was very happy: "Yes, not bad! You remember it very clearly!"

Pei Qian thought to himself, of course I remember it clearly! Most of it is related to my bloody lessons...

He An continued, "The previous three lessons progressed from easy to difficult, and they all talked about the production process of a game."

"First, choose the correct game type according to market demand, then correctly express your own ideas in the process of making the game, and finally choose the corresponding marketing method according to the specific situation of the game."

"And today's content will be more difficult: how to analyze market demand."

"Today's lesson is the major premise of the previous three lessons, and it is also the most basic step."

"President Ma, you must remember that every step in the process of making a game is very important, and the first step, correctly analyzing market demand and choosing the right direction, is the most important!"

Pei Qian nodded and listened carefully.

He had to admit that although Teacher He talked about many cases that were Tengda's cases, the content of the lecture was indeed full of useful information. It was equivalent to explaining all the key content of each stage of the game from conception to production.

This kind of systematic knowledge could not necessarily be bought with money.

Pei Qian felt that it was still very rewarding, of course, it would be even better if Teacher He didn't always use Tengda's games as examples...

He An continued, "A good producer must learn to analyze the needs of players and create corresponding games to sell to them."

"But the key point is that sometimes players simply don't know what their needs are."

"They think they want A, but what they really need is B. At this time, if you give them A, they will feel that you have not made the real A in their minds and will still not buy it."

"So 'I will give the players whatever they want', this concept itself is not wrong, but if you really honestly follow this concept, you will still fail miserably!"

Pei Qian was silent for a moment: "What if 'I just don't give the players what they want'?"

He An was speechless for a moment, and after a moment of silence, he said: "Then I can only say that you are great."

Pei Qian asked, "Teacher He, I'm serious. Is it true that 'I just don't give the players what they want' will definitely fail?"

He An thought carefully and shook his head: "There is a very small possibility that what you think players don't want is exactly what players say they don't want, but they are very eager for in their hearts. In this case, not only will you not fail, but you will succeed greatly!"

"It's just that this situation...is too rare, and you can only encounter it by chance!"

Pei Qian: "..."

Too rare?

Only encountered by chance?

Then how can I encounter it in every game?

He An continued, "If you want to understand this problem in depth, you must understand the three levels of meeting needs."

"The first level is interpreting needs."

"The second level is deeply exploring needs."

"The third level is creating needs."

"Most producers can't even reach the first stage, they are still stuck in the 'repeating needs' stage."

"The so-called 'repeating needs' is that he will provide whatever players want, but this kind of producer often fails. Because sometimes players themselves are not clear about what they want."

"What they think they want is often misaligned with their true needs. Moreover, each different player has different positions, tastes, and preferences, so their demands are naturally different."

"If you are only 'repeating' the needs raised by players, then you will lose control of the entire project, which is the worst policy."

"For a simple example, some players have seen the existence of epic weapons in other games and think that this thing sells very expensive and sells very well, so they suggest to you that they hope there will be epic weapons in your game."

"At this time, if you just 'repeat' the needs of the players, and think that players need this thing, and this thing can just make money, then go and do it, the ending is often failure."

"Have you considered whether only a small number of players want epic weapons, while most players hate them?"

"Maybe, what this player wants is not an epic weapon, but a good-looking appearance, or privileges different from other players?"

"Maybe you made epic weapons, but you didn't make an appearance that satisfied him, so he won't buy it?"

"Obviously, if you don't think about these problems, you will inevitably usher in failure."

"You must first distinguish which of the players' needs are usable and which are unusable. If you can't even do this step, then it is impossible to make progress."

"So, the first level is to interpret needs. From the many needs of players, interpret their true demands, subdivide and decompose a general wish, and carefully analyze whether these demands conflict with the game itself or the demands of most players."

"Only after carefully demonstrating its safety can you really do it."

"And the next level is deeply exploring needs."

"Sometimes, players can't even express what they want, or even realize what they want."

"For example, through data analysis, we may find that there are particularly many players lost on the third day, but after doing a questionnaire survey, we have not collected any useful opinions at all."

"At this time, we have to analyze, why are there so many players lost on the third day? What are they dissatisfied with? What do they need?"

"Through various clues, we can dig out the hidden needs in the players' hearts that they may not even be aware of. This is the second level."

"If you can do this, you are already a successful game producer in the general sense. This means that your direction will not be wrong, and you have the ability to make a game better and better."

"As for the third level..."

"Creating needs that players didn't have in the first place, this is the pinnacle!"

"As for this, I won't go into details, it's too profound and complicated, and the cases are often not reproducible."

"Because the new needs that are created are widely accepted by players, they are no longer new needs."

"For this point, I myself am only beginning to scratch the surface. Talking too much will easily mislead you and make you have the idea of ​​reaching the sky in one step and taking shortcuts."

"President Ma, you only need to learn not to repeat needs, but to seriously interpret and deeply explore needs, and that's enough for now."

Pei Qian was silent for a moment and tentatively asked, "Then...Teacher He, can you tell me, who has achieved this level of creating needs?"

He An: "President Pei of Tengda Games."

"Turning something that most people originally didn't like into something that most people like, President Pei's skill is unique among game producers in the country!"

"President Ma, you are President Pei's good friend, if it is convenient, you can ask for some advice on this. But again, don't rashly learn from it, it's very dangerous."

Pei Qian: "..."

He didn't know what to say for a moment.