Lin Canrong’s train of thought was clearly moving forward.

At first, he felt that Mingyun Private Kitchen and Moyu Takeaway were on completely different paths and didn’t need to be jealous of each other.

Then, he thought that Mingyun Private Kitchen and Moyu Takeaway could share the food lab and share resources.

But now he realized that President Pei’s real intention was to have the two catering departments cooperate deeply and strive to become inseparable!

Lin Canrong couldn’t help but sigh at how narrow-minded he had been before!

No wonder President Pei was so unhappy when he mentioned opening a branch.

Obviously, President Pei had been hinting that Moyu Takeaway was just a more affordable branch of Mingyun Private Kitchen. Why go to all the trouble of opening a separate store?

“Creating a... more affordable version of the Nameless Restaurant?”

Rui Yuchen’s expression was somewhat blank, clearly he hadn’t considered this aspect at all before.

After thinking for a moment, Rui Yuchen frowned slightly: “Brother Lin, this idea doesn’t seem very feasible, does it?”

“The positioning of Mingyun Private Kitchen and Moyu Takeaway is too different.”

“Can we really force them together?”

“Wouldn't that lead to Moyu Takeaway failing to go high-end, and then dragging down the reputation of Mingyun Private Kitchen, resulting in a lose-lose situation?”

“After all, most people think of ‘unrefined’ when they think of takeaway.”

Rui Yuchen’s concerns were obviously not unreasonable.

Brand is a very intangible thing. It often depends on how people associate with it. If a high-end brand makes a mistake, it can easily lose its prestige instantly.

For example, if an international luxury brand suddenly decides to hire a washed-up D-list celebrity to endorse its products, the brand image will be ruined immediately.

It took a long time to establish the high-end brand image of the Nameless Restaurant.

Although takeaway has been developing rapidly recently, most people still think of "cheap," "unrefined," and "unhealthy" when they think of it.

Even though Moyu Takeaway is clearly a cut above other takeaways, some people who don't know the truth will still subconsciously confuse Moyu Takeaway with other takeaways.

If the Nameless Restaurant is used to endorse Moyu Takeaway, what if it can't carry it, and instead makes people think that the Nameless Restaurant has lost its prestige? Wouldn't that be a huge loss?

Lin Canrong nodded: “I know, of course there’s that risk.”

“But, man proposes, God disposes.”

“We can consider it from three aspects.”

“First, we must openly and honestly tell all consumers that it’s impossible to eat dishes of the same level as the Nameless Restaurant at Moyu Takeaway. We only guarantee that it is a more affordable version of the Nameless Restaurant, so that they don’t have too high expectations.”

“Second, we must strictly control the content of the dishes.”

“Not all of Mingyun Private Kitchen's dishes are suitable for Moyu Takeaway. Some dishes taste good because the ingredients are good, and they are completely different with different ingredients; some dishes require extremely complex and tedious procedures, and it takes several hours to prepare them once, which is difficult for ordinary chefs to do.”

“We must carefully consider which of Mingyun Private Kitchen's dishes can be used for takeaway, and can still retain the most delicious flavor even when the ingredients and chefs are limited. We must be cautious in this regard.”

“Finally, we must start from scratch and change people’s perception of this new brand, moving away from the original concept of ‘Moyu Takeaway.’”

“Many people mistakenly think that Moyu Takeaway is the same as other ordinary takeaways, except that it is more expensive and healthier. This concept is difficult to change, so we can’t force it.”

“We will create a new high-end brand on top of Moyu Takeaway, and separate its concept from ordinary takeaways from the very beginning of the promotion, and make a distinction in all forms.”

Rui Yuchen nodded frequently.

It seemed that Lin Canrong had indeed thought about the risks and prepared a plan in advance.

“The first two points are very clear, but the third point… a new high-end brand, how exactly should we do it?” Rui Yuchen asked.

Lin Canrong sorted out his thoughts slightly: "The principle is very simple, just like cars, they will create a luxury car brand on the basis of a mass-market brand."

"Luxury cars are not about quantity, nor are they the main source of profit, they are purely for promoting the mass-market brand."

"The name Moyu Takeaway is a mass-market brand name, which is more approachable, but not high-end enough. I thought of a name: Shi He."

Rui Yuchen: "Shihe? A food container? Something used to deliver takeaway in ancient times?"

Lin Canrong shook his head: "That's the idea, but the specific characters need to be changed. 'He' is the 'harmony in diversity' he (和)."

“In fact, if you want to establish a high-end takeaway brand in China, the best way is to associate the brand with some traditional elements.”

"In fact, takeaway has existed since ancient times. When gentlemen and celebrities went out to visit friends, go for a spring outing, or participate in poetry or literary gatherings, they often drank and needed to prepare delicacies and fruits as appetizers."

"In other words, the shihe (食盒, food container) has a long history and embodies a lot of traditional cultural connotations. Many shihe can even be seen as exquisite works of art, naturally carrying a high-end concept."

“My consideration is that the name Shi He (食·和) is intended to make customers think of ancient food containers on the one hand, and on the other hand, to separate the two characters and attach a cultural value to them.”

“Food is the most important thing for the people, and gentlemen seek harmony but not uniformity. The original pictographic meaning of the word 'he' (和) is eating. Moreover, ancient food containers were basically made of bamboo or wood, taken from nature and passed down through generations, revealing a concept of harmonious coexistence between humans and nature."

"And this, by chance, also coincides with the concept of Moyu Takeaway."

"The characteristics of Moyu Takeaway are that the food is healthy and the tableware is all recyclable. This implicitly contains a kind of harmonious thought. Extending and sublimating this thought is precisely the meaning that the Shi He brand wants to express."

Rui Yuchen nodded: "Indeed, then we must also put effort into the packaging, right? At least the dishes on Shi He must be delivered in specially customized food containers to make a clear distinction from other takeaways."

Lin Canrong nodded: "You can consider this matter. I'll go back and think carefully about which dishes are suitable for the Shi He menu. This matter can't be rushed, we must plan carefully!"

After a brief discussion, many details were quickly finalized.

…

…

June 10th, Friday.

Xiao Peng breathed a sigh of relief.

"Success! Moyu Internet Cafe 3.0, and the new ROF computer case, all perfectly meet President Pei's requirements!"

The first store of Moyu Internet Cafe 3.0 was still opened in Jingzhou, in a shopping mall near Handong University.

Xiao Peng determined this location after comprehensively considering President Pei's requirements.

President Pei said that Moyu Internet Cafe 3.0 can only be opened in Jingzhou and places with a lower economic level than Jingzhou, and at the same time, it must have fewer seats, more space, higher prices, and better locations.

In short, it can only be opened in large shopping malls in second- and third-tier cities.

After considering it, Xiao Peng finally chose the shopping mall near Handong University. Although it would overlap a bit with the Moyu Internet Cafe 1.0 at Handong University, considering that the 3.0 model is more suitable for young people and people with strong spending power, and Moyu Internet Cafe 3.0 doesn't have many seats, this location is still fine.

What's more, it is closer to Tengda's headquarters, and Xiao Peng often hangs out in these two internet cafes, so the chances of encountering President Pei will be higher, which is crucial.

Now, Xiao Peng is very satisfied with the completed Moyu Internet Cafe 3.0.

"I should find someone to take a look and give me some feedback."

"Who should I find…"

"President Pei?"

"No, that would be a little too abrupt, and President Pei is very busy and may not have time."

"I should call President Zhang to come and take a look."

After thinking about it, Zhang Yuan seemed to be the most suitable candidate, because Zhang Yuan was previously the person in charge of Moyu Internet Cafe, and he has always been thinking about the internet cafe. He also knows the industry well and can give himself some appropriate evaluations and feasible suggestions.

He is now in charge of the DGE esports club, and his work should not be too busy, so he should be able to spare some time.

Xiao Peng called Zhang Yuan, and sure enough, Zhang Yuan agreed readily, saying that he would leave from Mingyun Villa now and arrive in a while.

Xiao Peng simply sat down and started a game of GOG.

…

Zhang Yuan came to the fourth floor of the shopping mall according to the location sent by Xiao Peng and found the newly decorated Moyu Internet Cafe.

From a distance, Zhang Yuan was attracted by the signboard of this Moyu Internet Cafe.

Below the four characters "Moyu Internet Cafe," there was a line of small print: "Esports Lifestyle Hall"!

This time, Moyu Internet Cafe not only renovated the inside, but also the outside of the store, creating a cool esports style that game players like. Deep black and various colored lines outlined a youthful temperament, and the outer wall was even transformed into a huge display screen.

Continuing to look inside, it was basically decorated in an esports theme style. Through lacquered glass, mirrored floor tiles, and mirrored stainless steel materials, the principles of light reflection, refraction, and diffuse reflection were used to create a sense of future and technology.

The spacing of the seats was sparser than the previous Moyu Internet Cafe 2.0, but there were very clear zoning.

First of all, as soon as you enter the door, you can see the soundproof rooms divided into red and blue sides in the distance. The table is obviously a bit higher, which should be a special competition area. There is also a folded projector screen above.

In front of the two soundproof rooms, there is a more scattered battle area, all irregular pentagonal computer desks, with exactly five people sitting at each table.

The arrangement of these tables is staggered, neither rigid nor loose.

Compared to the traditional row-by-row mode, this kind of distribution seems a bit like a theater for evening parties or crosstalk performances.

The edges of the computer desks are curved inward, ensuring that everyone can turn around and observe the large screen at will. This structure also ensures that the mouse on the right hand has enough range of motion. The space behind each display screen can also be used to place drinks or snacks.

In the depths of the internet cafe, there are also several separate compartments, also with five people in a row, but staggered and constantly rising, creating a sense of steps.

The five-person seating at the highest point is the most gorgeous, and it is an inverted V-shape, with the position at the tip like sitting on a throne overlooking all living beings.

Zhang Yuan was shocked.

He had heard before that Xiao Peng was preparing Moyu Internet Cafe 3.0, but he had never seen the design drawings or visited the decoration process.

This was his first time here today, and he only had one feeling: the prestige seemed to have improved by more than just a little bit compared to Moyu Internet Cafe 2.0!

Xiao Peng, who was playing games in the hall, saw Zhang Yuan arrive and quickly stood up.

"President Zhang, how does it feel?" Xiao Peng was quite proud.

Zhang Yuan asked in disbelief, "Is this the plan arranged by President Pei?"

Xiao Peng shook his head: "No, President Pei didn't ask too much, he just gave me a general direction. I came up with the overall plan myself."

"However, the reason why I was able to come up with this plan is because I predicted President Pei's next direction in advance!"

Zhang Yuan was stunned: "Predicted President Pei's direction? What direction?"

Xiao Peng said: "I combined the DGE esports club, the competitive relationship between GOG and IOI, and President Pei's general direction for Moyu Internet Cafe 3.0, and predicted that President Pei's next goal must be esports!"

"So, I decided to build the Moyu Internet Cafe 3.0 model into an esports lifestyle hall and ride this wave!"