Chapter 21 Tuesday, February 21st

Tengda Group’s Advertising and Marketing Department.

Meng Chang had just finished watching a movie on his office computer and felt a little sleepy. He got up to pour himself a cup of coffee and glanced at what his colleagues in the advertising and marketing department were up to.

Some were playing games, some were chatting, some were watching dramas and variety shows, some were reading novels, and some were even napping…

In short, there was a mixed bag of activities, but none of them were working.

Although Meng Chang was the department head, it was clear that these employees completely ignored his presence and continued to play as if he didn't exist.

Meng Chang was speechless for a moment.

His original plan was to subtly influence Tengda's advertising and marketing department by deliberately indulging these employees in slacking off, thereby achieving his ulterior motives.

But after working for a while, he realized that he was completely deluded.

There was no need to deliberately indulge them; these people were much better at slacking off than he was!

Whether it was slacking off at work or leaving on the dot after work, these people seemed to have undergone special training. A few days ago, Meng Chang almost couldn't keep up with their pace.

This made Meng Chang wonder, "How many moles are there in our department?"

Over time, these employees became very content with their situation, playing games and watching movies every day without any psychological burden.

They had an expression that said, "I've finished my work, can't I enjoy myself?"

But Meng Chang couldn't stand it anymore.

His previous job was to shoot a promotional video for Tiewei Live, but everyone's work efficiency was too high, and it was finished in less than a week.

However, Tiewei Live's website functions hadn't been completed yet, so the promotional video couldn't be released yet and had to be put on hold until the website was launched.

Since then, President Pei hadn't arranged any new tasks, and everyone had been slacking off for almost two weeks.

Meng Chang was anxiously waiting for a new assignment.

It wasn't that he loved his job, but he wanted to earn more commission.

If he only did one promotional plan for Tiewei Live this month, his commission evaluation wouldn't be very good. If he could screw up another plan, his commission for this month would be much more secure.

So, Meng Chang mustered his courage again and prepared to go to President Pei's office.

The reason it was "again" was because Meng Chang had already gone three times, but President Pei wasn't in his office each time.

Meng Chang asked the receptionist when President Pei would return, but the receptionist didn't know either. She just said that President Pei came to the office at most two days a week, and which two days was completely random.

However, the receptionist provided a very useful clue based on her rich experience: President Pei was more likely to "refresh" in the office on Mondays, Tuesdays, or Fridays, and suggested that Meng Chang come on these three days.

If there was an emergency, he could call or send a message, but President Pei might not reply to messages.

Meng Chang thought about it. This wasn't an emergency, so calling seemed a bit abrupt. He decided to continue staking out the office.

Yesterday was Monday, and Meng Chang went, but President Pei wasn't there.

Today was Tuesday, and Meng Chang planned to take another trip.

He took the elevator to the 16th floor. This time, Meng Chang didn't even need to ask. The receptionist girl said very happily, "You've come at the right time. President Pei is in his office. Just go knock on the door!"

Because Meng Chang often came here, the girl remembered him.

Meng Chang thanked the receptionist, afraid that something might change and President Pei might leave immediately if he was delayed. He hurried to President Pei's office door and knocked gently.

"Come in."

Meng Chang pushed the door open and saw President Pei staring at the screen, gently stroking his chin with his right hand, clearly engaged in intense thought.

For some reason, every time Meng Chang saw President Pei, he felt a sense of awe from the bottom of his heart, and he didn't dare to use any flowery words or tricks.

He didn't dare to waste time and directly stated his request.

"President Pei, the advertising and marketing department has only done one marketing plan this month, and everyone has been resting for two weeks now. Shouldn't we be given some new tasks?"

Pei Qian turned to look at him, "Why are you in such a hurry after only two weeks of rest? Rest more. That promotional video must have cost everyone a lot of brain cells, right? For everyone's health, it's better to rest more."

Meng Chang was stunned. Brain cells? Rest? What the hell!

Such a simple promotional video was finished in less than a week! What was there to rack your brain about!

Meng Chang quickly said, "President Pei, we've really rested enough. Please give us a new project. Knowing what the next project is will allow us to collect inspiration while resting without delaying anything."

Pei Qian nodded, "Alright, since you insist, I'll think about what other promotional plans I can give you."

Currently, most of Tengda's products were still in development, some even only existed in rudimentary form, and there was nothing to promote.

It wasn't that he was afraid of a lack of effect; Pei Qian wanted no effect. His main concern was what if the promotion came first and the product became popular before it was even released?

Every product that hadn't been made yet had the potential to become a hit, so it was more appropriate to choose a surefire project for promotion.

For example… GPL?

Or, to expand the scope a bit, the entire esports industry?

It had to be said that GPL had already screwed Pei Qian over for many rounds. He thought that esports would definitely burn money, but it ended up making money through selling spots, attracting sponsorships, and signing live streaming contracts!

From the current situation, the popularity of GPL would definitely continue to rise, which wasn't a good sign.

Shooting a promotional video to negatively promote it seemed like a good option.

Pei Qian considered for a moment and said, "There are limited industries that need promotion recently. If you still want to do another plan, shoot a promotional video about esports."

Meng Chang's expression became serious.

As expected, President Pei hadn't forgotten about GPL!

President Pei had previously made him choose between GPL and Tiewei Live, and Meng Chang had chosen Tiewei Live. But after the easy project was done, only the difficult projects remained.

Meng Chang hesitated briefly.

Because he knew that GPL was too popular now. No matter what he filmed, as long as it was related to GPL, it might cause an excellent promotional effect, and he might accidentally screw up.

But after completing the Tiewei Live plan, Meng Chang's confidence had swelled.

Previously, Meng Chang wasn't clear about President Pei's bottom line for tolerance of his plans, so he was testing it little by little.

When promoting Tengda's physical industries, Meng Chang hid all the key information, but it was still a positive promotion. When it came to Tiewei Live, he simply did a negative promotion.

But judging from President Pei's reaction, it seemed that his tolerance had no bottom line?

President Pei didn't react at all to the outrageous promotional video for Tiewei Live and approved it very easily, which undoubtedly gave Meng Chang a shot in the arm.

Meng Chang's courage gradually grew, and he dared to challenge more difficult projects.

Although GPL had high visibility and popularity, as long as he could negatively promote it, why worry about not getting a commission?

Thinking of this, Meng Chang nodded, "No problem, then I'll prepare to shoot a promotional video about GPL!"

Pei Qian immediately corrected, "Not a promotional video about GPL, but a promotional video about the entire esports industry. Don't even show the GPL logo."

The reason for this restriction was mainly that Pei Qian was worried about bringing unnecessary popularity to GPL.

By expanding the subject matter to the entire esports field and not including any elements related to GPL, the promotional effect would naturally be much worse.

Of course, Fei Huang Studio had previously shot a documentary about esports, which had an excellent response and almost made Pei Qian pass out.

But Meng Chang wasn't Fei Huang Studio, and Pei Qian had full confidence in him.

Meng Chang was stunned for a moment, then nodded, "Okay."

He wondered secretly, this condition actually reduced the difficulty.

If he only filmed GPL, Meng Chang's exploitable content would be very limited. But after expanding to the entire esports industry, his space for exploitation became even greater.

Pei Qian nodded, "Don't worry about the budget, go ahead and shoot!"

…

Back in the advertising and marketing department, Meng Chang felt like something was wrong.

Was President Pei helping him?

Was President Pei being sarcastic, or was he misunderstanding?

Meng Chang couldn't figure out this question for a moment.

But he was a very practical person. Since he couldn't figure it out, he wouldn't think about it for now. He'd better focus on completing this promotional plan.

Meng Chang knew very well that IOI was currently attacking GOG, and the esports promotional video he was about to shoot should be a powerful counterattack opportunity for GOG.

If he were shooting normally, Meng Chang would choose to film a large number of inspirational and passionate shots from GPL, with more positive energy lines and scenes, so that more people would accept GPL and esports as emerging phenomena.

But now, he definitely had to do the opposite.

Meng Chang returned to his seat, and his nimble brain quickly started working. In less than half an hour, he had come up with a rough plan.

Just like Tiewei Live, negative promotion!

Didn't the previous Tiewei Live AOE all live streaming platforms? This time, he'd just AOE the entire esports industry, wouldn't that be the end of it? (AOE - area of effect)

As everyone knows, esports, as an emerging industry, has many problems along with its opportunities.

Take professional players, for example.

Many viewers only see the glory of the small group of professional players at the top of the pyramid, but they don't see how miserable the lives of those professional players at the base of the pyramid are.

This is a very cruel industry, but currently, most people seem to only see its glamorous side, and few people choose to uncover the bloody wounds beneath the glamorous exterior.

So, Meng Chang decided to shoot a promotional video about esports to promote how miserable this industry really is, so that all the young people who aspire to be professional players would retreat in the face of difficulty, creating an excellent deterrent effect!

This would also incidentally AOE the GPL league, creating a negative impact.

In this way, a high commission wouldn't be within easy reach?

Thinking of this, Meng Chang immediately happily began to write the detailed plan for the promotional video.