Chapter 1 Wednesday, February 22nd.

Huang Sibo brought the Fei Huang Studio's production crew, along with Zhang Yahui, the representative sent by Leng Mian Guniang (Cold Noodles Girl), to Chang'an.

China's culinary culture has a long history. There are many famous night market snacks all over the country, and some of these night markets have become famous throughout the country, such as Gaozhuang Night Market, Dongxin Street Night Market, Zhanggongqiao Night Market, Xisi Night Market, and Shizijie Night Market.

These night markets all gather local delicacies. Every night, they are filled with people, the flames of stir-frying, the shouts of vendors, the sweat being shed, and the ice-cold beer. Night markets have a unique urban atmosphere and human touch.

Night markets are a gathering place for food and a good place to set up a stall.

The first filming location chosen by the program team was Dongxin Street Night Market in Chang'an.

The night market here started in the 1980s. Most of the stalls and restaurants are located in the eastern section of Dongxin Street, with the three most famous old food shops: Wang's Tongzi Chicken, Zheng's Buns, and Lao Chen's Huicai (a type of mixed vegetable dish).

Huang Sibo had already done his homework on these things before he came.

Although Zhu Xiaoce was the director and should have led the team, he had more important work to do: supervising the post-production team to refine and edit "Mission and Choice."

After all, Zhu Xiaoce is the director of "Mission and Choice," and many issues still need his final say.

Therefore, this time Huang Sibo led the team to film, selecting another new director from the company, which was also a good opportunity to train the newcomer.

After arriving at the hotel, it was still early. After everyone checked in, they gathered in the hotel's lounge area to discuss how to shoot this promotional video.

Although it had been decided to shoot the night market, the content included in the night market was too broad. A clear theme was still needed for what to shoot specifically.

Huang Sibo and the entire team knew nothing about this. What to shoot specifically depended on the representative from Leng Mian Guniang (Cold Noodles Girl), namely Zhang Yahui's intentions.

But what puzzled Huang Sibo was that only Zhang Yahui had come from Leng Mian Guniang's side. Moreover, Zhang Yahui didn't seem to be particularly familiar with Leng Mian Guniang's business. He was just a stall owner who had joined Leng Mian Guniang.

Huang Sibo specifically called Qi Yan, the person in charge of Leng Mian Guniang, to ask about it. Qi Yan said it didn't matter. She had already told Zhang Yahui all her ideas. The two had the same opinions. She herself had to be responsible for the daily operation of the store and the planning of the food laboratory, so she wouldn't go. She told Huang Sibo to discuss any problems with Zhang Yahui, and if they really couldn't decide, then call her.

Huang Sibo thought about it and thought she was right. With Leng Mian Guniang (Cold Noodles Girl) in its current state, whether Zhang Yahui made the decision or the management made the decision, the final result wouldn't be much different.

So, everyone looked at Zhang Yahui, waiting for him to say how to shoot the promotional video.

Zhang Yahui had never dealt with a professional shooting team before, and now he was the focus of everyone's attention, and he was a little nervous.

He adjusted his emotions and then said: "Actually, Qi Zong (General Manager Qi) doesn't have any special purpose for shooting this promotional video. The main thing is to record the daily life of the stall owners, show netizens the hardships of stall life, and of course, it can also promote the traditional local cuisine of China. Of course, for some street food that has been innovated on the basis of tradition, it can also be highlighted..."

"The reason why we want to shoot street stalls is mainly because Leng Mian Guniang (Cold Noodles Girl) previously prepared a street food competition, which President Pei highly approved of. Qi Zong (General Manager Qi) believes that delving into street food may be a future direction for Leng Mian Guniang (Cold Noodles Girl)."

"Moreover, the brand image and main products of Leng Mian Guniang (Cold Noodles Girl) are inseparable from street stalls."

Huang Sibo was still a little confused after listening: "I understand the general idea, but these contents are too complicated and there is no focus."

"Is it mainly about shooting the food, or is it about shooting the daily life of the stall owners? The former is a regular food promotional video, while the latter is more like a documentary."

Zhang Yahui was stunned for a moment: "Uh... I really can't say for sure. What do you think, Brother Huang?"

Huang Sibo was a little speechless, thinking that you were the ones who wanted to shoot this video, and you don't have a clear idea, and you're asking me?

But then he thought again, Leng Mian Guniang (Cold Noodles Girl) had only just joined Tengda not long ago. This Zhang Yahui was just a stall owner before, and he hadn't been influenced by the Tengda spirit too much. It was normal for him not to understand these questions.

In this case, it was up to an old Tengda employee like himself to point out a clear path for them!

So, he patted his chest: "Alright, then I'll talk about my views from President Pei's perspective."

"This promotional video, in the final analysis, is still to promote Leng Mian Guniang (Cold Noodles Girl). At the very least, through the 'shooting a promotional video for street food' thing, we have to create the impression that 'we care about traditional food and the inheritance of local cuisine' for Leng Mian Guniang (Cold Noodles Girl)."

"So my suggestion is that in each episode, we choose a city, choose a local specialty food, and tell a personal story of a stall owner, achieving a kind of 'seeing the big picture through the small' effect."

"Many previous food promotional videos focused on promoting the food itself. For example, how precious the raw materials of this food are, how complicated the production process is, and how much of a craftsman the boss is."

"But if the scope is expanded to the entire category of 'street stalls', this perspective is undoubtedly somewhat one-sided."

"We all know that street stalls are actually hard work, and the lives of many street stall owners are actually very difficult."

"So, the structure of our video is roughly divided into three parts: The first part is to introduce the city and night market that we are going to shoot in this episode, briefly introduce several very famous local delicacies in this night market, and then expand to make a summary of the entire region's food culture, giving the audience a very broad perspective;"

"The second part focuses on a stall owner in this night market, detailing his life journey. For example, how this stall owner embarked on the road of setting up a stall, whether there have been any sad or touching things that have happened in his long stall career, so that everyone can better see the inner world of these stall owners."

"The third part, after introducing the stall owner's life journey in detail, will introduce his exclusive food. In this way, the audience will already have a certain impression of the stall owner, and it will be easier to resonate with them."

"What do you think?"

Zhang Yahui nodded immediately: "Yes, I think this is pretty good!"

"But there may be a small problem with this, which is that it will focus all the attention on the night market, the stall owners, and the food, and will not pay much attention to the Leng Mian Guniang (Cold Noodles Girl) brand."

"I suddenly thought of another very important factor that must be mentioned."

"Leng Mian Guniang (Cold Noodles Girl) is setting up a food laboratory to try to recruit all the outstanding food stall owners from all over the country. Of course, many stall owners will be reluctant to leave their hometowns. We will buy the food recipe from them at a high price and train specialized people to learn it, striving to reproduce this authentic local flavor."

"After these contents are added, the focus of the promotion will no longer be on a certain city's night market or a certain stall owner, but on Leng Mian Guniang (Cold Noodles Girl)!"

Huang Sibo nodded immediately: "Indeed."

"Since it's a promotional video, our ultimate goal is definitely to promote Leng Mian Guniang (Cold Noodles Girl)."

"But it's not appropriate to say this too bluntly, it's easy to cause resentment from others."

"I think we can just add a Leng Mian Guniang (Cold Noodles Girl) logo and a line of small print to explain it at the end of the video."

Zhang Yahui nodded: "Yes, okay, I'll listen to your arrangements, Brother Huang, for all of these. I'm also a stall owner myself, so if there are any questions in this regard, you can ask me at any time."

Huang Sibo said: "Yes, I have a question to ask you now. Let's have a simple exchange and get on the same page first, and then start roughly planning how to shoot it."

"Actually, I know more about the glamorous parts, but I mainly want to ask, to what extent can the more miserable side be miserable?"

Zhang Yahui smiled embarrassedly: "Well... that's hard to say in a few words."

...

According to statistics, the monthly income of 600 million people in China is less than 1,000 yuan. Although economic development is very rapid, with the emergence of various high-income groups, there are still many people who are worried about making a living.

Zhang Yahui knows many stall owners who have to set up stalls for a living out of desperation.

They don't like setting up stalls, they just have to, and they can only regard it as a means of making a living.

These stall owners do all kinds of things, some apply screen protectors to mobile phones, some run newspaper kiosks selling magazines, some sell umbrellas at bus stations, shopping malls, and subway entrances, and some franchise to make chicken cutlets or other snacks...

Of course, there are also those like Zhang Yahui who set up stalls selling roasted cold noodles.

In the process of setting up a stall, the hardships are hard to describe in a few words.

For example: Setting up a stall in a popular place, having the stall smashed by gangsters, being unable to do anything and having to swallow your anger and obediently "pay tribute";

Renting a room in a popular store, but the landlord drives people away with a demolition notice, and only after leaving do you realize that the landlord has turned around and rented it out at a higher price;

Wanting to open a small restaurant, first having to go through a lot of trouble to get a business license, and then being ordered to rectify due to complaints, resulting in poor business...

As long as they embark on this path, most stall owners sleep later than dogs and get up earlier than chickens, without any rest throughout the year, but most of them can only barely make a living and struggle on the line of subsistence.

Many people sympathize with small vendors, but the premise is that "the place where they set up their stalls should not be in front of my house or where I want to go."

These small vendors' stalls are either unsafe (set up at intersections or on main roads) or unsanitary (raw materials are difficult to guarantee, and kitchen waste pollutes the roads), which also brings many problems to the city's management work.

Zhang Yahui started setting up a stall after graduating from high school. Although he is still very young, he has actually been setting up a stall for seven or eight years. He has also changed many places to set up a stall, so he is naturally very clear about the hardships involved.

The Fei Huang Studio's filming team listened and recorded, and began to plan the specific filming plan for the promotional video based on the content Zhang Yahui was talking about.