Chapter 865 Product Positioning and Detailed Plan

Guo Licheng continued, "For the vast majority of users, home space is limited, and they can only have one piece of fitness equipment. If they have a treadmill or exercise bike, the cardio training is solved, but there's no way to do strength training."

"Because strength training requires at least a bench press rack and dumbbells. After a treadmill takes up space, most people can't possibly fit a set of strength training equipment in their homes."

"But conversely, if a user has a strength training machine at home, then cardio training can be achieved in other ways."

"For example, doing calisthenics, burpees, and so on in the living room on a yoga mat."

"Since the main purpose of the smart fitness clothes-drying rack is strength training, the parts we need to train are definitely mainly the core strength muscle groups such as the chest and back."

"We don't need too many fancy things. After all, people who have so many detailed pursuits for strength training will definitely go to the gym. We are targeting general users, most of whom are fitness novices. This machine must be simple, easy to understand, and easy to stick to."

"First of all, it must be equipment for the chest, because chest muscles are relatively easy to train, and the results are fast and obvious. There must be a chest fly machine, which can do three modes: butterfly chest fly, straight-arm chest fly, and reverse fly."

"Secondly, the back. The back is relatively simple. It is enough to make a lat pulldown trainer on the upper part of the equipment and a seated rowing trainer on the lower part."

"Then, we can use the existing structure to make a pull-up assist device. The seat for chest fly and lat pulldown can be used as a kneeling assist support for pull-ups."

"Then, at the bottom, you can make a cable curl to exercise the biceps and brachioradialis muscles."

"In the middle, you can add a barbell with guide rails. You can lie on the seat to do a bench press, or you can fold the seat up and stand on the ground to do weighted squats."

"In this way... this machine can do a total of nine exercises, including: butterfly chest fly, straight-arm chest fly, reverse fly, lat pulldown, seated rowing, pull-ups, cable curls, bench press, and weighted squats. Most of the muscles in the whole body should be able to be exercised."

"Its size should be about the same as an ordinary power rack. The length, width, and height should be about 2.1 meters, 1.4 meters, and 2.1 meters, and the floor space should be about 3 square meters."

Guo Licheng took a piece of paper and a pen from the side and quickly drew a sketch.

Chang You and Wang Xiaobin leaned over to watch.

The main structure is a rectangular frame built of metal material, and the back is a weight stack. Except for the barbell, all strength training shares this set of weights.

The seat is relatively wide and can be fixed, or it can be moved up and down as knee support for pull-ups. Of course, it can also be folded up so it doesn't get in the way.

Two mechanical arms extend from the upper part, which can be used for chest fly exercises. There are two horizontal bars on the upper and lower parts for lat pulldown and seated rowing respectively.

There is a horizontal barbell in the middle, which can be used for bench press, squats, and shoulder exercises.

Although Guo Licheng's drawing skills were a bit poor, Chang You and Wang Xiaobin both had fitness experience and understood the usage of various equipment, so they could still understand it.

After reading it, Chang You nodded slightly, but his brows were still furrowed: "Strictly speaking, this is an upgraded version of that kind of comprehensive fitness equipment. There is definitely no problem in terms of function."

"However... this is obviously a clear departure from President Pei's request for a 'smart clothes-drying rack.'"

Guo Licheng nodded: "Uh, I just designed the most basic functions, and the details still need to be improved."

Chang You got up and called Xiao Jiang in again.

"I'll tell you how to modify it, and you can draw a simple prototype diagram."

Xiao Jiang nodded and began to modify it according to Chang You's instructions.

"First of all, since it is a clothes-drying rack, the current size is definitely not suitable. These pillars on the outside of the power rack take up too much space and waste space seriously. I think it should be designed as an 'I' shape, concentrating the main support, including the two guide rails of the barbell, on the vertical bar in the center."

"The original structure of the power rack made it look like a cage, which is relatively closed. After the modification, it will be more open, similar to a basketball hoop."

"The two mechanical arms of the chest fly machine should also be made foldable, able to fold up and put together with the uppermost horizontal bar. Then fix the barbell in a higher position, and after folding the seat, the entire central part of the equipment will be completely empty. It will not affect walking back and forth on weekdays."

"Secondly, we have to make some simple designs and functions for the 'clothes-drying rack'."

"The current shape is more like a general clothes rack. You can hang clothes on the top horizontal beam, hanging a row. And it is layered. The top horizontal beam and the lower barbell bar can hang different clothes respectively."

"Let's add a few fans to the top to blow the clothes to speed up drying and cool down the user during exercise."

"Finally, there is the 'smart' part."

"In addition to adding Artificial Intelligence Aeeis, we can also install smart modules in various parts. For example, installing a module on the weight stack mechanism will allow us to know the user's current weight; installing sensors on the mechanical arms and seats will allow us to know whether the user's current movements are standard; at the same time, we can also judge whether the user has restored the machine to its standard position after use."

"Finally, there is the game..."

Wang Xiaobin interjected: "I think this game should mainly be used in conjunction with this machine."

"The previous idea of adding smart modules is a good one. This way, we can monitor the player's movements in real time."

"In fact, the biggest problem with traditional fitness methods is that they are relatively boring and difficult to stick to. The fun of games lies in providing users with a certain degree of interest through the combination of visuals, sounds, and gameplay, making it easier for them to stick to it."

"My idea is to give these fitness movements a game-related packaging. For example, the protagonist is a warrior, and specific fitness movements are his skills, using skills to defeat monsters. We break down the daily training volume into levels. As long as players complete these levels, they can achieve the purpose of exercise."

"During the level process, we can add elements such as narration encouragement and monster provocations to stimulate players' desire to fight and make it easier for them to persevere."

"Another very important point is that we can allow players to enter their height and weight, and measure their heart rate according to the training volume, roughly determine their physical fitness, and fine-tune the training volume to ensure the best training effect."

"Moreover, these data can be interconnected with the fitness data in the Tengda Life App, including daily reminders, training schedule arrangements, etc., which are all readily available and can be used directly."

Chang You nodded while recording: "Well, what is the approximate investment in the game?"

Wang Xiaobin thought for a while: "The investment will not be very large, two to three million should be enough. Because the content of movements, scenes, monsters, etc. can be reused, the main workload is still in the level design and details."

"If the game is sold bundled with the equipment, this cost can also be earned back by selling the equipment."

Chang You looked at Guo Licheng again: "Then Coach Guo, how much do you think this equipment will cost if we don't consider the smart modules?"

Guo Licheng thought for a while: "There are some similar fitness equipment online, with a selling price of about 3,500 to 4,000. Our current set needs to be redesigned, installed on-site, and responsible for after-sales service, so the cost should be 4,500."

Chang You nodded: "Well, in this way, adding the smart modules and other functions, and considering the bundled pricing of the game, a price of about 5,000 yuan is more appropriate."

"It's a bit expensive. As a home fitness equipment, the current mainstream equipment pricing on the market is around 3,500. Our price doesn't have much advantage."

"Although the machines selling for around 3,500 are far behind our equipment in terms of functionality and fun, the price difference of 1,500 yuan will still make many people hesitate."

Xiao Jiang raised his hand and said, "President Chang, I have a different view."

"In fact, for users who are willing to pay to buy home fitness equipment, the price difference of 1,500 yuan is not the primary factor they consider."

"The main points of their concern are two: the first is that it takes up space, and the second is that it is difficult to stick to."

"Now that housing prices are so high, most people's home space is limited. Even if this equipment is placed on the balcony, it will occupy about 3 square meters. If calculated at a price of 15,000 per square meter, the cost of occupying the land is close to 50,000 yuan."

"Compared with 50,000 yuan, what is the price difference of 1,500 yuan?"

"If you buy fitness equipment and don't use it, it's just collecting dust, and it will be a big loss to use it as a clothes-drying rack."

"Buying it and collecting dust, and taking up space, and it's not easy to sell, this is the key factor why most people don't buy home fitness equipment."

"But our product's folding design frees up some space. It is more convenient to hang clothes than ordinary fitness equipment, and it also has a certain degree of fun, making it easier to stick to."

"As long as we do well, it will definitely be very competitive."

"I think in terms of styling, we should differentiate it from those traditional fitness equipment. We should not use black, but should use a more technological white, which should look more like a technology product than fitness equipment in the contracted state, and make it as beautiful as possible."

"The key to this machine should not be the price, but the popularity. As long as there is popularity and there are no competing products on the market, this price difference of 1,500 yuan is not a big problem at all."

"What's more, our function is more, the effect is better, and there is a game attached."

Chang You nodded slightly: "Well, that makes sense!"

Thinking about it this way, although the smart fitness clothes-drying rack is a bit silly, it cannot guarantee 100% success, but at least the product positioning is clear.

This kind of fitness equipment will only be bought by young people anyway. In that case, we should try our best to work hard to meet the needs of young people and win over all other competing products.

Moreover, as a supplement to the managed gym industry, early losses should be okay. As long as the reputation is stable and the popularity slowly increases, it will always be earned back in the future.

President Pei should also be more tolerant of early losses.

During the discussion, Xiao Jiang had already completed the basic exterior design.

Compared with other fitness equipment, the smart fitness clothes-drying rack looks more beautiful and has a more technological feel.

The game will be made into a mobile game, connected to the managed fitness data in the Tengda Life App. It can be played on mobile phones and tablets, and can also be projected onto a monitor.

The smart fitness clothes-drying rack has smart modules. After connecting to a mobile phone or tablet, it can detect the current state of the device, record user actions, and provide real-time feedback in the game.

The three people then checked the smart fitness clothes-drying rack plan and improved some details.

Chang You was very satisfied: "Okay, let's finalize this plan for now!"

"Everyone completes their respective responsible parts, we keep good communication, and we must complete President Pei's task perfectly!"