Chapter 1 Qi Yan’s Concerns

Qi Yan sipped her coffee, her face not looking too good.

President Pei had personally decided on the location of this branch. What did that signify?

In terms of competition, Cold Noodles Girl would obviously be crushed into dust by Lazy Delivery. President Pei must also be very clear about this.

Qi Yan felt that the only explanation was that President Pei wanted Cold Noodles Girl to fail, and to die at the hands of Lazy Delivery!

In that case, all the remaining popularity of Cold Noodles Girl would be transferred to Lazy Delivery!

Sacrificing Cold Noodles Girl, a consistently loss-making negative asset, could allow Lazy Delivery to gain a firm foothold in the capital and accelerate its development. This deal seemed very cost-effective.

If that were the case, then Qi Yan was facing a battle she could never win. How could she not be worried?

Qi Yan felt very disappointed. President Pei had gone to great lengths to kick Meng Chang away, and had hinted at her organizing a street food competition, allowing Cold Noodles Girl to be reborn. Didn't all this indicate that President Pei valued Cold Noodles Girl very much?

Then what was the explanation now?

Qi Yan originally didn't want to ask too much, but she really couldn't figure it out herself. After hesitating again and again, she said to Rui Yuchen, "President Rui, I'll be frank. Do you think President Pei wants to sacrifice Cold Noodles Girl and concentrate all the popularity on Lazy Delivery? If that's the case, I have no complaints and will definitely cooperate unconditionally."

Rui Yuchen was stunned for a moment, then immediately shook his head, "No, no, no, you might have misunderstood."

"Although President Pei only finalized the location of the store and didn't explain the reasons to me, I've been by his side for a relatively long time. I can still guess some of his intentions."

"President Pei never abandons any of the businesses under his control. Even if a business seems impossible to succeed and loses a lot of money, President Pei will turn it around."

"Lazy Cafés, Lazy Delivery, shared phone booths, self-service gyms... there have been countless examples to prove this."

"So, since President Pei has already bought Cold Noodles Girl, he will definitely not give up on it. You can rest assured about this."

Hearing Rui Yuchen say this, Qi Yan felt much more at ease.

Thinking about it carefully, that was indeed the case. She had never heard of Tengda Group abandoning any business. Take Lazy Delivery, for example. It had been losing money for at least a year after its establishment, but President Pei had never wanted to give up. Finally, he seized the opportunity of garbage sorting in Handong Province and accumulated strength, soaring to the sky.

Compared with these once huge loss-making businesses, what was Cold Noodles Girl now?

But although Qi Yan felt much more at ease, her doubts had not lessened at all.

"But, since President Pei doesn't plan to give up on Cold Noodles Girl, why did he specifically ask Lazy Delivery to open a store opposite Cold Noodles Girl? And he specifically instructed that it must be a flagship store?"

Rui Yuchen was silent for a moment, "President Pei's layout is very far-reaching. Even department heads like us find it difficult to fully understand. However, I can probably guess some of it."

"I think President Pei's choice of location this time has at least three considerations!"

"First, guidance."

"Cold Noodles Girl has never achieved true profitability since its establishment. Even the taste of Cold Noodles Girl's dishes has not truly conquered customers."

"In other words, Cold Noodles Girl is still too far from turning losses into profits and from success. If we let you explore freely, how long would it take to explore? It's too slow."

"And Lazy Delivery, as a similar catering brand, has a wealth of experience in this area. Whether it's the training of store staff, internal management, new product development, or promotion and marketing, it can provide a lot of guidance to Cold Noodles Girl."

"Lazy Delivery has also been losing money continuously. Cold Noodles Girl doesn't need to go through the detours we've taken."

"The two stores are so close, you can often organize people to visit, exchange, and learn from Lazy Delivery, which will definitely get you on the right track faster."

"Second, competition."

"President Pei has always believed that good products should be fearless of market competition. He always chooses the most difficult areas and competes with those mature players. Because he knows that flowers in a greenhouse can never thrive."

"The location of Cold Noodles Girl was originally a relatively good location, with few fast food restaurants nearby and a weak competitive environment. In this environment, Cold Noodles Girl has a fixed group of customers, and naturally lacks motivation."

"Letting Lazy Delivery put some pressure on Cold Noodles Girl is good for both parties."

"Finally, clustering."

"Suppose Cold Noodles Girl withstands the pressure and launches many new dishes with good taste, and there are more and more customers. Then, Lazy Delivery and Cold Noodles Girl will not only be in a competitive relationship, but also have a clustering effect!"

"For customers, they can switch to Cold Noodles Girl to change their taste if they are tired of Lazy Delivery. And vice versa."

"The catering industry is inherently full of competition. Even if Lazy Delivery doesn't come, other restaurants will open. Wouldn't it be even more embarrassing if Cold Noodles Girl loses in the competition at that time?"

"Thinking about it the other way around, Cold Noodles Girl and Lazy Delivery can join forces to kill other fast food restaurants and take-out restaurants nearby, so no matter how they compete, the money will flow into Tengda Group, which is the same for us!"

After listening to Rui Yuchen's analysis, Qi Yan's frown gradually eased.

"I see…"

"It seems that my thinking wasn't deep enough. In other words, President Pei is not only not thinking about sacrificing Cold Noodles Girl, but also racking his brains to motivate Cold Noodles Girl to improve?"

Rui Yuchen nodded, "Based on my understanding of President Pei, that's how it is."

"Coincidentally, the strategic focus of Lazy Delivery is also shifting from Jingzhou to these top-tier cities. I will stay in the capital until all the stores are operating normally before returning to Jingzhou. If there are any problems with Cold Noodles Girl, you can contact me at any time."

Qi Yan was very happy, "That's great!"

"In fact, Cold Noodles Girl has also been wanting to imitate Lazy Delivery in setting up a food laboratory. I have many questions I want to ask."

"However, this will definitely affect the normal operation of Lazy Delivery. I feel a little embarrassed."

Rui Yuchen smiled, "There's no need to be."

"Almost every department in Tengda has had times of loss. There are always other departments that extend a helping hand in time and provide assistance without any selfishness. This is the traditional culture within Tengda. Lazy Delivery has also received a lot of care from other departments."

"After all, everyone is working for President Pei. There is no competition between departments within Tengda, and there is no KPI pressure. Helping each other and making the pie bigger is more in line with the long-term interests of each department."

"Although Cold Noodles Girl has only joined Tengda Group for a short time, it must adapt to this environment as soon as possible."

Qi Yan nodded quickly, "Yes! I understand!"

Rui Yuchen took a sip of coffee and asked casually, "So, is the recent work of Cold Noodles Girl just preparing a food laboratory? Is there anything else I can help with?"

Qi Yan thought for a while, "Uh... actually, we are also planning a promotional video recently, wanting to record the daily life of the stall owners and show the netizens their hardships. It's still in production..."

The two drank coffee and had a good exchange of ideas on the future development plans of Cold Noodles Girl and Lazy Delivery, both of which were deeply inspired.

…

At the same time, Jingzhou.

"Ah-choo!"

Pei Qian sneezed in the office, feeling a little inexplicable, because the room was quite warm.

Before the Spring Festival, Pei Qian had widely advertised the physical industries in top-tier cities such as the capital and Shanghai. Originally, it was because Tengda had fewer physical industries in these cities, and Meng Chang's promotional plan was relatively simple, so the promotional effect should be relatively poor.

Unexpectedly, the subsequent development was completely contrary to his wishes!

The minimalist posters designed by Meng Chang became popular due to the large amount of advertising, which had an excellent promotional effect; and Rui Yuchen, Xiao Peng, and others saw such a good promotional effect, and thought it was an implication, so the next batch of branches were all opened in these top-tier cities!

Pei Qian was also very speechless, but after all, he had already made up his mind not to interfere with the location selection of Lazy Delivery and Lazy Cafés, so he let them go.

However, Pei Qian still specifically instructed Rui Yuchen to open a Lazy Delivery flagship store directly opposite the Cold Noodles Girl store in the capital.

In this way, Lazy Delivery would suck away the already small number of customers of Cold Noodles Girl, making Cold Noodles Girl's situation worse, and even never be able to turn over.

In this way, Pei Qian could continue to raise Cold Noodles Girl and burn money continuously!

Pei Qian was thinking about it happily when there was a knock on the office door.

Looking up, it was Meng Chang.

"President Pei, the promotional video for Rabbit Tail Live has been filmed. The first version has been edited. Please take a look."

Meng Chang's mood was very uneasy.

He knew very well that since President Pei had set such a bizarre commission method for him, he should have already thought that he would do everything possible to come up with a bunch of terrible promotional plans to get high commissions.

But President Pei was calm and indifferent, as if he didn't care about the whereabouts of Tengda Group's publicity funds, which always gave Meng Chang a creepy feeling.

Meng Chang was in a contradictory situation where he was afraid of losing money if the promotional plan was too good, and afraid of President Pei scolding him if the promotional plan was too bad.

This time was no exception. Although the young men under Meng Chang ran faster than each other after work, their work efficiency was ridiculously high. They filmed the promotional video in just one week.

Meng Chang was not sure, so he took it to President Pei as soon as possible.

Pei Qian was not interested in this, "You can give it directly to Lao Ma, I won't watch it."

But he thought about it and said, "Forget it, since you're here, I'll take a look."

Meng Chang immediately stepped forward and handed over the tablet computer in his hand.

Pei Qian clicked on the video to view it.

…

This promotional video was not very long, only about three minutes, and they were all common scenes in life. There were also very few characters, so it was filmed in less than a week.

At the beginning of the promotional video, first of all, there was a university dormitory.

In the picture, there were two students, one with messy hair and listless, looking tired, while the other was wearing glasses and looked much more energetic.

Their appearance highlighted their identities: a slacker and a top student.

In the first scene, in the dormitory at night, the slacker was wearing headphones, eating fruit while watching a game live broadcast, and laughing from time to time; while the top student was wearing earplugs, reading and studying seriously under the light of a desk lamp.

In the second scene, the lights went out at night. The slacker lay down in the quilt and continued to watch live broadcasts on his mobile phone, and also gave a few gifts to the late-night female anchor; while the top student immediately went to bed and set an alarm for getting up early tomorrow.

In the third scene, the slacker slept until almost noon before getting up. After ordering takeout, he continued to turn on the computer to watch live broadcasts, but because there were not many anchors broadcasting at noon, he flipped through a dozen live broadcast rooms before finding a relatively satisfactory one, eating takeout while watching; while the top student was in the library at this time, reading, reviewing, and preparing for the exam seriously.

In the fourth scene, both of them graduated and joined their respective companies. The slacker became an ordinary company employee, still slacking off while working in his cubicle, secretly watching live broadcasts; while the top student was working hard in the company, making good use of every minute.

In the fifth scene, the slacker was fired by the company because of poor performance. Standing at the company's door, he fell into deep confusion and looked in pain, but on the bus back, he still habitually clicked on the live broadcast; and the camera turned to the top student, who had just been specially hired into the same company as a manager, and was warmly welcomed by the company's senior management in the conference room...

Finally, the logo of Rabbit Tail Live appeared on the screen, as well as a line of promotional copy: "Everyone has the same amount of time, the difference lies in how you use it."

…

This promotional video had a little bit of minor modifications from Meng Chang's original plan, but the impact was not significant.

Originally, Meng Chang wanted to arrange four characters in the promotional video, two students and two office workers, but later he thought about it and felt it was unnecessary, so he simply selected only two people, so that the entire promotional video ran through their student and work life.

In this way, the continuity of the entire promotional video would become better, but the irony would also be heavier.

Meng Chang was very uneasy.

Was this promotional video too explicit?

Would President Pei turn his face?

However, Meng Chang only saw President Pei nod slightly, "Okay, this promotional plan is much better than the poster you made before! It seems that you have gradually found the feeling, keep it up!"
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