Chapter 159 The Key Lies in Fun

February 15th, Wednesday.

In the conference room of Outu Technology, Chang You, Guo Licheng, Wang Xiaobin, and Xiao Jiang, the "Fitness Equipment R&D Team," gathered.

Today's meeting was partly to handle the handover of responsibilities at Outu Technology and partly to further define the design form of the product and the game.

Chang You had received the Best Employee award, so he had to leave Outu Technology.

Although Chang You had exploited a loophole and could still influence Outu Technology's R&D, the rules were the rules, and he had to give up his position as head of the company.

Chang You looked at Guo Licheng and Wang Xiaobin. "For reasons we all know, Jiang Yuan will be taking over as head of Outu Technology. You've all met him before, so I won't introduce him further."

"Of course, if you need me, feel free to call me anytime."

Jiang Yuan nodded, somewhat nervously. "You can just call me Xiao Jiang. I don't have much experience, so I'll be relying on everyone's support in the future."

Chang You said, "Xiao Jiang is a little nervous and has declined several times. Clearly, he's not very confident. You guys need to help him more in the future."

Wang Xiaobin smiled at Jiang Yuan. "It's okay. When I first became the head, I was just like you, very nervous, afraid of not doing a good job."

"But there's something magical about being in Tengda. No matter who you choose as the head, they'll be inspired by the Tengda spirit and will definitely be able to do a good job. I was also afraid of not doing well at first, but President Pei kept giving me projects to train me, so I slowly got better."

"Moreover, since President Chang chose you, it must mean you have the potential. As long as you have a stage to perform on, you'll be able to shine. Besides, even if something happens, we can cover for you."

Jiang Yuan was very touched. "Thank you, Brother Wang."

In fact, he had only received this news two days ago, and he felt... quite sudden.

Although Chang You had already confirmed that he would step down as head of Outu Technology during the Best Employee selection, the specific person to take over still depended on who Chang You chose.

After Jiang Yuan learned that Chang You had ultimately chosen him, he was also apprehensive and very uneasy. But first, Chang You was just changing departments, and he could still ask for advice if there were any problems. Second, Tengda's selection of department heads had always been so casual, and it seemed that there had never been any problems, but rather it had been very successful. So Jiang Yuan stopped worrying and accepted this unexpected good fortune.

Now that everyone was so supportive of him, he felt much more at ease.

Chang You looked at Jiang Yuan. "Now that you're the head, you can preside over this meeting."

Jiang Yuan nodded. "Okay, I'll briefly talk about the general design plan for the smart fitness clothes rack, and then the focus of our discussion today will be the game plan that goes with the device."

Wang Xiaobin nodded. He had already written the game design draft on his side.

Jiang Yuan distributed the initial design drawings of the smart fitness clothes rack to everyone and began to introduce it.

"After repeated discussions with the OEM, we made some minor adjustments to the previous design, mainly in terms of safety and some details, but the changes are not very significant."

"Also, there were some controversies during our internal discussions before, and I think we need to further clarify the market positioning of this machine."

"The home fitness equipment market itself is a niche market. Chinese people don't have many fitness habits in the first place, and this kind of equipment is expensive and takes up a lot of space. This is a natural disadvantage that is difficult to reverse simply by relying on the product."

"Expecting to sell this equipment to every household is unrealistic in itself."

"We actually only have two choices: either make small, space-saving, lightweight, and cheap equipment, or make expensive, space-consuming, but highly professional equipment."

"The former is easier to make and relatively easier to sell, but it definitely won't have a very good fitness effect, and it's difficult to distinguish it from existing equipment on the market."

"So we chose the latter option. Although it's expensive and takes up space, we want to ensure its fitness effect as much as possible. As long as the fitness effect is good and the word-of-mouth and popularity can be built up, then our product can go from commercial use in gyms to civilian use in ordinary homes, and there is still room for profit."

"Our product is not targeting cheap and small equipment such as yoga mats and ab rollers, but existing large fitness equipment, to grab the market for these equipment."

"Those who don't plan to buy it won't buy it in the first place. We don't need to care about people outside of our target users, we just need to satisfy those customers who have urgent fitness needs and are more likely to persevere."

"So, the key to our product actually lies in two points:"

"First, how do we grab market share from other large fitness equipment?"

"Compared with these fitness equipment, our equipment will definitely have a price premium because it has intelligent modules, game development costs, and unique design. How to get those professional users to accept this premium is the primary issue we need to solve."

"Second, after getting professional users to accept it, how should we 'break the circle' and get ordinary users who don't have fitness habits to buy our products?"

Everyone listened and nodded frequently.

The smart fitness clothes rack is actually a professional composite fitness equipment, and with the addition of games, it has a certain degree of fun.

And its target customers can be divided into two categories: the first category is professional users with strong fitness needs, who may have originally considered buying large fitness equipment, so how should we convince them to spend more money to buy the smart fitness clothes rack?

The second category is ordinary users who have certain fitness needs, but find it difficult to make up their minds to buy this big guy. How to dispel their concerns and get them to buy this big guy is also a very critical issue.

Jiang Yuan continued, "I think the key to breaking the situation lies in fun."

"People are all lazy. Whether it's learning or fitness, the biggest problem isn't skills or physical condition, but willpower and perseverance."

"We want to guide customers to focus more on fitness through fun and achieve better fitness results. As long as most of the first batch of users actually stick to it and achieve fitness results, and our product's reputation explodes, then we can continue to spread it to the general public through publicity."

"Just like the initially the Gym-Management model."

Guo Licheng nodded.

The key to the success of the Gym-Management model lies in the fact that it is indeed more effective than other gyms.

Of course, this effectiveness has prerequisites: screening out most customers who can't persevere, forcing users to ensure training time, and binding them to healthy meals.

Solve the problem of "persistence", and even people who don't understand fitness can achieve results.

Jiang Yuan looked at Wang Xiaobin. "Brother Wang, the fun aspect mainly depends on whether the game is fun or not. Whether this product can be successful depends entirely on you."

Wang Xiaobin nodded and distributed the game design proposal in his hand to everyone.

"This is the design concept draft I wrote for the game. Although it's just a general framework and many details have not been perfected, the direction is already very clear."

"I'll talk, and you can look at it at the same time. You can ask questions at any time if you have any."

Wang Xiaobin paused and continued, "The name of this game is *Fitness Grand Battle*. There's nothing to say about the name. It's easy to understand, easy to remember, and relatively easy to spread."

"The important thing is the specific design inside."

"First of all, in terms of type, it is a mobile game, and at the same time, it supports mobile phone screen projection."

"This game is used with matching equipment. It is impossible for us to equip users with a display screen on the equipment for bundled sales, which will definitely not be easy to sell."

"Making it into a mobile game, users can choose the display equipment according to their actual situation. Those who feel it's unnecessary to spend extra money can use their mobile phones or tablets. Those who want a better experience can specifically equip a few hundred yuan monitor or a one or two thousand yuan TV."

"This mobile game can be directly bound to the Tengda Life App, and the data can be interconnected with the Gym-Management model. It can also recommend players to purchase fitness meals from Lazy Cat Takeout to achieve better training results."

"The focus is on the specific design of the game."