Chapter 11 Saturday, November 12th.

The Imperial Capital, the "Cold Noodles Girl" press conference.

Calling it a press conference, it didn't actually involve inviting a large number of viewers, but only extended invitations to some closely related investment institutions and company bosses.

Some other internet companies always like to hold press conferences in venues that are as large as possible, wanting to cram in tens of thousands of people.

The reason why Meng Chang chose to hold a small press conference first wasn't because he was being low-key, but simply because he felt that holding a large-scale press conference now might not achieve the effect he wanted.

If the time was right, he would also strive to hold a large-scale press conference with tens of thousands of people in attendance.

After all, "entrepreneurs" like them with an internet mindset always pursue as much publicity as possible, no matter what they do.

The larger the scale and the more people who know about it, the more it naturally creates a marketing effect, bringing popularity and traffic to the company and product.

But at the moment, the awesomeness of "Cold Noodles Girl" isn't quite suitable for widespread promotion.

Because for Meng Chang, investors are relatively easy to fool, while ordinary people are difficult to fool.

This is because investors are enthusiastic about "internet thinking" and various high-end, newly coined concepts, while ordinary people only focus on the product itself.

Convincing some investors to believe that this is a grilled cold noodles business with internet thinking is easy, but convincing ordinary people is difficult.

Therefore, Meng Chang's plan is to first convince some investors, get the money, open the first store of Cold Noodles Girl, and then promote the online popularity through burning money marketing before he can promote it to ordinary people on a large scale.

Because the scale is relatively small, Meng Chang directly scheduled this press conference in the conference hall of a luxury hotel in the Imperial Capital, with only about a hundred seats in the entire venue.

Although there aren't many seats, the specifications are definitely top-notch.

Whether it's the on-site decoration, the service of the staff, or the signs and gifts on the table, everything is carefully prepared and costly.

As for Meng Chang himself, he still wore the same "exquisitely down-to-earth" style as when he met He Desheng: a casual suit, a plain t-shirt, jeans, and sneakers. He looked mature and stable, yet full of energy.

At the entrance of the venue, Meng Chang smiled and chatted with the investors and company bosses who arrived, guiding them into the press conference venue and taking their seats.

Although most of the people who came to this press conference completely crushed him in terms of net worth, Meng Chang didn't feel any timidity or inferiority at all, but rather had the mentality of a host welcoming guests.

"President Li, Young Master Xue, please come inside."

Meng Chang saw Li Shi and Xue Zhebain arrive together and hurriedly greeted them with a smile. Although he didn't show it too obviously, his attitude was clearly a bit more enthusiastic.

The ability to size people up and cater to them is essential.

The people who came today were all invited by Meng Chang after careful selection. Meng Chang had also fully researched and prepared the investment probability of these people and whether he should spend more energy to win them over.

He was very clear that although President Li's Fuhui Capital was difficult to compare with the investment companies of some giants in terms of the resources they controlled, it was still very considerable for the "Cold Noodles Girl" in its early stages.

As for Xue Zhebain, although he himself didn't control many resources, he could get a lot of resources from his father.

Most importantly, both of them were closely following President Pei, and the probability of follow-up investment was very high, so it was worth Meng Chang spending a little more energy on them.

After sending Li Shi and Xue Zhebain inside, Meng Chang saw He Desheng and a man with a long face arrive.

Meng Chang hurriedly stepped forward: "President He! This… could this be the legendary President Ma? Please come in, please come in, I specially reserved the front seats for you two!"

In fact, Meng Chang didn't expect President Pei to come, he just casually extended an invitation.

If President Pei came, wouldn't that be a huge profit?

Now, although President Pei didn't come, he sent the very mysterious President Ma, who used to be in charge of the investment department. Meng Chang felt that this was already an unexpected surprise.

So he specially arranged the most central VIP seat in the first row of the venue for them.

The reason for doing this was mainly for two purposes.

The first was to show sincerity to Tengda, after all, the 2 million start-up capital was given by Tengda; the second was to convey a message to the others present: I'm not just putting on a show, Tengda really values my project!

Therefore, Meng Chang was most enthusiastic about He Desheng and Ma Yang, even personally leading them to the first row of the venue, repeatedly showing concern after they sat down, before returning to the entrance of the venue to welcome others.

Since it was their first meeting, Meng Chang hadn't figured out President Ma's pulse and wasn't sure what President Ma's specific attitude was.

However, he also knew that concern leads to chaos, and paying too much attention to President Ma's feelings would easily backfire, so after seeing that President Ma didn't mean to get close to him, he very wisely excused himself to welcome other people and left.

Ma Yang picked up the bottle of mineral water in front of him that cost 10 yuan a bottle and drank two big gulps, wiping his mouth with his hand in a very uncouth manner.

"What's my main task for coming here today?" Ma Yang turned to look at He Desheng.

He Desheng said: "President Ma, it's up to you. President Pei only said to let you attend on his behalf, and didn't say anything else. You can speak if you want to, and you can not speak if you don't want to, it doesn't matter."

"Oh." Ma Yang nodded and silently started browsing his phone.

…

Soon, the time for the press conference arrived.

Because it was an invitation-only event, the list of people who came had already been determined in advance, and the seats were almost all full, with only a few bosses not coming temporarily due to scheduling reasons.

The lights dimmed slightly, and after the countdown on the big screen, the promotional video for this press conference began to play.

The screen showed a pure white background, and Meng Chang appeared in the picture in a sitting position, still wearing that plain t-shirt, confidently facing the camera and saying the opening remarks of this promotional video in English.

"As we all know, China's catering culture has a long history and a rich heritage."

"And the emergence of 'Cold Noodles Girl' will open a new fashion in diet and even be an opportunity to change the world."

After a simple opening, the iconic logo of Cold Noodles Girl appeared on the pure white screen.

This video was shot and edited in the past two days. Because the time was very tight, there weren't too many fancy grand scenes.

But just a white background + BGM, coupled with Meng Chang's relaxed demeanor, confident body language, and extremely standard and fluent English, gave it a surprisingly high-end feel.

The expressions of several investors sitting in the back row who had originally just wanted to come and make a cameo appearance instantly became more solemn.

After all, making PPTs and presenting PPTs is also the core competitiveness of internet entrepreneurs.

People who are eloquent and full of confidence naturally give people a feeling of trustworthiness.

Ma Yang frowned, his long face seemed to be stretched even longer.

"There aren't any foreigners here, why speak English?" Ma Yang was a little puzzled.

He Desheng said in a low voice: "Now we emphasize international thinking and vision, and fluent English is a plus for many people."

Ma Yang curled his lips, and his first impression of this Meng Chang wasn't very good.

On the big screen, the video continued to play.

First, it talked about the "essential differences" between the grilled cold noodles made by the "Cold Noodles Girl" brand and other grilled cold noodles, introducing its breakthroughs in raw materials, standardized processes, size, preparation methods, and taste.

Then, it talked about the internet thinking contained in the "Cold Noodles Girl" brand: paying attention to user experience from the details, using more advanced marketing methods to narrow the distance with users, and creating a unique "cold noodles culture," etc.

Finally, it talked about the subsequent expansion of the "Cold Noodles Girl" brand, which will not only be limited to a catering brand, but will expand into a lifestyle and concept, ultimately creating a new business model.

This video was less than 5 minutes long, so these contents were explained very briefly, but it could be seen that this should be a summary and overview of the entire press conference content.

The reason for putting it at the beginning was to take the lead and let all the investors and bosses present have a clear understanding of the content of this press conference.

After watching this promotional video, the expressions of everyone present varied.

Some people watched with relish and were very serious, some people had slightly confused expressions, and some people frowned.

But no one was dozing off.

Whether they agreed or disagreed, at least everyone's attention was drawn.

Xue Zhebain was also one of the frowners, and turned to Li Shi and said in a low voice: "Creating a 'cold noodles culture'? A 'cold noodles business model'? Is it reliable?"

Li Shi was noncommittal: "Let's hear what he has to say later."

Meng Chang stepped onto the stage, with a smile on his face and a graceful gait.

His gaze swept across the entire venue and naturally noticed the expressions of the investors.

This promotional video completely achieved the effect he wanted to achieve.

The primary task of marketing is to get everyone to notice you. Even gaining some bad reputation is better than having no reputation at all.

Although the content of this promotional video was very exaggerated, it maintained a relatively bottom-line restraint and didn't seem too outrageous.

Coupled with the sophisticated production and Meng Chang's confident performance, it objectively achieved the effect of segmenting the crowd.

Some people thought that this video was high-end, and that Meng Chang was a capable and particular person; others thought it was too exaggerated, and that some of the future prospects were too distant and like castles in the air.

But that didn't matter, because Meng Chang didn't intend to conquer everyone with a promotional video or a press conference.

The routines are all interlinked, and this is just the first small step.

Meng Chang looked around at everyone in the venue and smiled slightly: "After watching this promotional video, many people may feel a little confused."

"Some people may want to ask, isn't it just making grilled cold noodles?"

"Why is there so much talk about internet thinking and business models for grilled cold noodles? Isn't this nonsense?"

"Of course, I know that this concept may be relatively difficult to accept at first glance, and it may subvert our usual concepts."

"But I would like to ask everyone a question here, if you hear an entrepreneur talking about a concept or model that everyone thinks is reliable, feasible, and definitely successful, would you dare to invest?"

"If I were an investor, I wouldn't dare to invest."

"Because a business model that everyone thinks is reliable must be a model that many people have already tried, and the competition is extremely fierce. It is meaningless to enter as an entrepreneur at this time."

"Therefore, the birth of a new business model must be accompanied by many doubts."

"Please listen patiently to my lecture. In this process, I will simply explain every step of the plan for the 'Cold Noodles Girl' brand."

"Even after I finish the lecture, you don't have to rush to invest. You can observe first."

"After every step of mine gradually begins to come true, proving that this business model is practical and feasible, you can decide whether to invest."