Qing Shan Qu Zui

Chapter 702 Tengda's Boss Ma, Reverse Sales (Seeking Monthly Tickets!)

Zhang Yuan analyzed the two documents repeatedly and suddenly realized that President Pei was indeed far-sighted!

On the surface, it seemed like there would be some conflicts between the official organization and the clubs, but in reality, it clarified the rights and obligations of the players and the clubs, weakening the game between them.

Everyone should make less trouble, take a step back, and focus on running the league properly.

In President Pei’s view, a healthy and standardized league mechanism was far more important than short-term traffic, popularity, and profits.

As for the clubs neglecting training after the global invitational tournament, President Pei had already provided a solution.

Just create the GPL league!

By ensuring that there are matches to play for most of the year, and that year-round points influence the total final ranking, the training effect of each team can be guaranteed.

Thinking of this, Zhang Yuan suddenly felt full of energy.

Because from these regulations given by President Pei, Zhang Yuan saw a bright future for Tenda Esports!

...

After leaving DGE Club, Pei Qian met Ma Yang at Mo Yu Internet Cafe.

The club had already agreed not to let Ma Yang play games, but Old Ma had to cooperate.

Last time, Old Ma said that he wanted to find some new ways to create gimmicks. He wondered how it was going.

After arriving at Mo Yu Internet Cafe, the coffee had just been served when Old Ma arrived.

"How is it? Have you decided on the new live broadcast content?" Pei Qian asked directly.

Ma Yang sat down opposite Pei Qian and said confidently, "No!"

Pei Qian couldn't help but laugh. Sure enough, he was Old Ma.

The word "no" was said so confidently!

Pei Qian nodded happily, "Then what are some of the main considerations?"

Ma Yang took a sip of coffee and said, "Brother Qian, I am a very self-aware person. My hobbies and strengths... besides playing *Shenqi* and GOG, I don't have anything else."

"If I don't play GOG, then I really can't think of anything else to do. If I mess it up, it would be irresponsible to the fans, right?"

"So I was thinking, why not just wander around Tenda's various industries? For example, after a game is released, I can play the new game; when Mo Yu Takeaway has new dishes, I can try them; when Mo Yu Internet Cafe opens a new store, I can show my support..."

Pei Qian silently put down his coffee, a question mark floating above his head.

?

Old Ma, your words are full of flaws. I don't even know where to start!

You have the nerve to say that you are a very self-aware person? Saying that you are good at playing GOG is outrageous!

And I asked you to be an internet celebrity, but don't drag Tenda's industries along with you. Aren't you messing with me?

Are you talking about "wandering around" Tenda's various industries "casually" or "earning casually"?

This is absolutely not allowed!

Pei Qian cleared his throat twice, "Old Ma, that's not right of you."

"Excessive modesty is equal to pride. You are not being self-aware; you are completely underestimating your own energy!"

"You want to continue to promote Tenda's various industries. I am very touched by this and understand it very well, but it is too wasteful of your talent!"

Ma Yang's eyes lit up, "Really, Brother Qian? Then what do you think I should do?"

"Hmm..." Pei Qian fell into deep thought.

Yes, what should Ma Yang do?

With his intelligence and ability, what can he do on live broadcast?

It's best to do something that costs a lot of money, doesn't make money, is easy to get scolded for, but doesn't harm anyone.

Pei Qian thought for a while, "Why don't you... sell goods through live broadcast?"

Ma Yang's long face was full of confusion, "Brother Qian, what is selling goods through live broadcast?"

Pei Qian explained, "Simply put, you start a live broadcast and introduce some products to the audience."

Ma Yang's face was still full of confusion.

He didn't understand!

Because there is no clear concept of this in the world yet.

Although the current live broadcast platform already has basic live broadcast functions, it is still a pure money-burning and heat-absorbing industry. No one has thought of really using it to sell goods.

Or rather, it doesn't reach the quantity level of the "selling goods" concept.

The hosts at most just add some advertisements to the live broadcast room to increase some income, but overall, the content of the live broadcast is still mainly games, outdoors, and so on.

The real live broadcast selling model probably won't appear until five or six years later.

So, Pei Qian thought he could let Old Ma try this, anyway, it wouldn't work.

Ma Yang thought for a while with a puzzled look and said, "Brother Qian, that's not right."

"Aren't we opposed to consumerism? So what's the matter with me, a senior executive of Tenda Group, promoting sales?"

Pei Qian smiled slightly, "Old Ma, you and I really think alike! Great minds think alike!"

"Of course I'm not asking you to do sales."

"On the contrary, your task is not to plant grass for consumers, but to pull it out!"

"When you introduce these products, you can't brag about them. You must point out their problems and bad points!"

"Of course, we must be realistic and not slander randomly. All the content must be based on reason and evidence; otherwise, it would be a rumor and defamation."

Ma Yang nodded thoughtfully, "Oh..."

"If you say that, it seems, like, it's a bit interesting."

Pei Qian smiled slightly. It was not just a bit interesting; it was simply too suitable!

The normal selling model is to first get the product, then mainly introduce its advantages, let consumers buy, buy, buy, and then the host gets a commission.

Of course, the reason why this thing is better than TV shopping is mainly because it sells genuine products and can get cheaper prices than on the internet.

Especially some industries have very high profits, such as makeup, skin care products, cosmetics, etc. Even after making many concessions, they can still guarantee profits, so some merchants are willing to cooperate with selling hosts and pay high commissions.

Logically speaking, Old Ma's tongue is not very nimble, and his sales ability is even more out of the question. Those brands shouldn't be crazy enough to stuff him with money to sell goods.

But it's better to be safe than sorry.

So, he had to block this road in advance!

Let Old Ma only talk about the shortcomings of these products, not the advantages. No brands would take the initiative to send money to him, right? Wouldn't that be crazy?

Who would send their own things to be criticized?

There can't be a perfect product in this world. If you want to find flaws, you can always find them.

So, this time, it can be said to be triple insurance.

The live broadcast selling model is not mature, and it will take at least five or six years for the market to recognize and accept it. It is unlikely that Old Ma will cause any waves now.

Only talk about the disadvantages and not the advantages. Brands are unlikely to take the initiative to send money.

Blackening other products may not bring a good reputation. Many water armies are specialized in smearing others, which is very annoying, and this is very offensive. There will definitely be many manufacturers uniting to throw dirty water back.

Laborious and unrewarding, that's what this kind of thing is.

Isn't this great!

It's better than Ma Yang doing nothing and promoting Tenda's own industries and new products.

If the effect is good, Ma Yang can be asked to blacken his own new products.

I'm blackening myself, so I ask if you're afraid!

The more Pei Qian thought about it, the more suitable it was. He thought he should let Old Ma try it.

"Old Ma, like this, you try it first, starting with this."

Pei Qian pointed to the cup of coffee on the table that was about to be finished.

Ma Yang's long face became much more dignified, "Okay, Brother Qian, I'll try!"

"Hmm..."

"Uh..."

"This cup of coffee is... a little bitter."

"And a little sweet."

"The amount is okay, not too little."

"Drinking it can relieve fatigue and refresh the mind."

Pei Qian was dizzy, "I asked you to say the shortcomings."

Ma Yang realized, "Right, right, say the shortcomings."

"Its shortcomings are... it's a bit expensive? The latte art is not good-looking? That's not right, the latte art is actually quite good-looking."

"Hmm..."

Ma Yang frowned, his expression a bit like constipation. He couldn't squeeze it out.

Pei Qian covered his forehead with his hand.

What are you talking about!

Obviously, with Old Ma's ability, he can't even find the right place to nitpick.

The key is, if Old Ma can't find any faults, wouldn't it still have the effect of selling goods objectively?

Ma Yang already has a lot of fans. When he gets a product, he wants to pick out some faults, but he can't find them, so he says a bunch of advantages.

Then the fans see it and think, this thing is good? Buy!

Finally, the brand knows about this and comes to ask Old Ma to sell the goods...

No, no, absolutely not!

There is also a technical content to finding faults.

Old Ma can't do this. He has to find a professional to do it.

In that case... then give Old Ma a professional team?

Otherwise, the model he envisioned simply won't work!

Pei Qian cleared his throat twice, "Like this, Old Ma. I also know that this request is a bit harsh for you. After all, finding faults has to be done by professionals."

"Like this, the dream fund on Weibo, you should send it out as usual."

"I'll give you some extra money to let He Desheng pull a special team for you to support. These people have their own divisions of labor. They mainly help you write manuscripts, and clearly write out what problems each product has."

"You, just memorize these manuscripts and say a few words during the live broadcast."

"You don't even need to memorize it. You can read it out with a teleprompter or something."

Ma Yang was very happy when he heard that he didn't have to memorize the words, "Hey? This is good, Brother Qian, then I can do it!"

"However, what field should I start with?"

Pei Qian thought for a while, "Whatever you want. It doesn't matter if you want to do women's clothing, cosmetics, etc. first."

Ma Yang's face changed, "Brother Qian, I don't have that special hobby!"

Pei Qian smiled, "So choose it yourself, but you must remember three purposes."

"First, you can only say the shortcomings, not the advantages."

"Second, saying the shortcomings must be reasonable, well-founded, and convincing. Don't deliberately smear others."

"Third, don't be greedy for money. If a brand comes to us and says they will give us hush money and not let us evaluate their products, this money must not be accepted, understand?"

Ma Yang nodded, "Okay, Brother Qian, don't worry, leave it to me!"