Chapter 2 The Next Day

The next day, Pei Qian sent a document to Lu Mingliang.

"Do as this says."

Pei Qian was very confident in Lu Mingliang's obedience.

From the start of the "Game Producer" project, Lu Mingliang had always faithfully executed Pei Qian's requests. Pei Qian even asked him to do voice acting, and he did it.

Pei Qian was very satisfied with this particular trait of Lu Mingliang's.

An employee who doesn't mess things up is a good employee!

Lu Mingliang opened the document that Pei Qian had sent. It mainly covered three areas:

Which video creators to find for promotion, the promotional script, and the promotion budget.

It could be said to be quite detailed.

Lu Mingliang browsed through it from beginning to end.

"I'm done for, I can't understand President Pei's intentions at all!"

Lu Mingliang was a little flustered. In the past, he could still faintly guess what President Pei was thinking, but now, he had no clue!

Every sentence in this script was very clear, but when combined together, it was so difficult to understand.

First of all, which video creators to find for promotion?

Lu Mingliang took a look. These video creators were a mixed bag, from various fields, even including beauty vloggers!

But, these video creators were all of the lukewarm type. None of them were really famous!

The most well-known video creator related to games among them was "Qiao Laoshi" Qiao Liang, who had previously roasted "A Lone Desert Road."

But President Pei specifically noted that this video should not be posted in "Trash Game Roast," but in "New Game Recommendations of the Month."

On the surface, this was a reasonable request.

Because "Trash Game Roast" was full of trash games, using this series of videos to advertise would probably backfire.

So Qiao Liang had specifically started a column called "New Game Recommendations of the Month" to earn money.

But, taking a look at the popularity of these two video series, one would discover the problem.

The viewership of "New Game Recommendations of the Month," this video series specifically for making money, was less than one-tenth of that of "Trash Game Roast!"

With such a big difference in popularity, what effect could the advertising have?

The other video creators were even more outrageous: lifestyle, beauty, technology… these video creators from all sorts of random categories, even if they tried their best to advertise, how many real players could they bring to the game "Game Producer"?

Advertising is all about conversion rates.

Most viewers who watch gaming videos are players. If they see a good game recommendation, they might search for it and try it out. If one in a hundred views leads to someone playing the game, that's not bad;

But other categories, such as beauty, might have viewers who are mostly girls who love makeup. Even if they think the game looks good, they probably won't search for it. What if it gets a million views? It would be awkward if only one in ten thousand people actually played the game.

So, looking at the pile of random video creators on the list, Lu Mingliang felt a little tired.

But what was even more tiring was yet to come.

Secondly, how to promote it.

Generally speaking, these video creators have very distinct personal styles when creating videos.

For example, some like to roast, some like to use memes, some are good at adding plot, special effects, and so on.

So when paid advertisements come along, they generally fully respect the video creator's creative intentions, only providing the necessary materials, and allowing the video creator to freely develop the content.

Of course, as the client, the video creator will inevitably rack their brains to meet the requirements of the client.

But no matter what, they should at least respect the video creator's creative autonomy, which is a win-win situation.

The document that President Pei had given him was a generic video script.

Whether it was the gaming, beauty, technology, or digital sector… all video creators had to produce videos according to the same script!

If it was just that, it would be fine.

The key was that this script made Lu Mingliang's head hurt. He had never seen such a script that mixed Chinese and English and even had requirements for tone and ventriloquism…

For example, like this:

"Wow, this is my exclusive moment, right?"

"It's so cool, ghost!"

"Sliurp, sliurp, sliurp… (sound of licking and swallowing saliva)"

"Awesome!"

"What a beautiful game start screen! Just this start screen, I think it's worth… three thousand yuan?"

"Okay, I'll try to treat this as an ordinary running action, don't glorify it too much… don't praise it too much."

"Wow x14 (repeatedly)"

And so on.

After reading this script, Lu Mingliang fell into deep self-doubt.

Is my IQ… declining so seriously?

This video script, no matter how you look at it, seems to be the ultimate insult to video creators, right?

This mixed Chinese and English way of speaking is already annoying enough, but what's even more outrageous is that it even has requirements for onomatopoeia, and even requires saying "wow" 14 times in a row, not one less???

Is this because they don't think the video creators are losing fans fast enough?

Finally, there was the price.

There were different prices based on the number of followers, but overall, these prices were very, very generous!

In fact, Pei Qian had even prepared an extra sum of money, specifically for raising the price!

Obviously, Pei Qian also foresaw that some video creators would refuse this higher-than-average paid request for various reasons (mainly out of dignity or face).

It doesn't matter if they refuse, we'll give you more money!

Of course, there was no upper limit to the increase in price, at most doubling the original price.

These video creators would probably find it difficult to refuse this price, because Pei Qian was looking for video creators who weren't that popular. These people have difficulty making ends meet and are relatively less concerned about their reputation.

But for Tengda, this seems to be a lose-lose situation?

The video creators will definitely be scolded by their fans and lose followers like crazy, losing their reputation; Tengda spent a lot of money but didn't achieve the desired recommendation effect, losing money…

Just thinking about these consequences was despairing.

"Calm down."

"President Pei must have a deeper meaning in doing this."

"If you don't understand, don't act on your own. Just honestly execute it."

Lu Mingliang had no choice but to go to various video websites and contact the video creators on Pei Qian's list one by one.

…

…

In a rented apartment in the Imperial Capital.

Qiao Liang looked dejected, holding a bowl of instant noodles and eating.

It was a bowl, not a bucket.

Because he couldn't afford bucket noodles anymore, he could only buy the bagged ones.

Business hasn't been good lately!

It's not that he doesn't want to work hard, it's just that there hasn't been any good game material lately. There are no fun games, and there are no outstanding silly games!

In short, he can't ride the wave of popularity, nor can he create it himself.

Moreover, there haven't been any paid advertisements coming his way recently, which has put Qiao Liang's life in a difficult situation.

Qiao Liang was even planning to change careers.

Just look at how popular "President Pei's Daily Life" has become!

Qiao Liang was simply envious to the point of cellular disruption. With so many views, he must be getting paid advertisements left and right, right?

Qiao Liang ate his instant noodles while browsing the web aimlessly.

Suddenly, he noticed that someone had sent him a private message in the B薯 (Fan Shu) website backend.

"Hello, Qiao Laoshi, I am Lu Mingliang, the lead planner of Tengda Games. I would like to discuss a business collaboration with you. Is that convenient?"

Qiao Liang didn't look closely at the previous content, and immediately stared at the four words "business collaboration."

Is it convenient?

Of course it's convenient, too convenient!

I'm starving to death, waiting for this opportunity!

Qiao Liang was now in a state of eating anything he could get his hands on. As soon as he heard that there was food to be had, he immediately perked up.

They exchanged contact information and added each other as friends at the speed of light.

"I wonder how much they'll offer."

"How much should I quote? 1500? Is that a bit too high…"

Qiao Liang became hesitant.

Unexpectedly, this guy named Lu Mingliang spoke first.

"Qiao Laoshi, 3000 yuan for a video, is that okay?"