Qing Shan Qu Zui

Chapter 85 Foreign Liquor on the Front of the Menu, Home-Style Dishes on the Back!

Although Zhang Yuan didn't particularly understand these things, he had the most basic judgment.

To choose a shop, you must first look at the location.

Some places called "Golden Streets" can get shop rentals of six or seven yuan per square meter per day, why?

Because the location is good!

Good location, prosperous, large traffic, you can earn money doing anything.

Conversely, places with poor locations have less traffic. Even if your shop is good, who would bother to run over from afar?

Therefore, the best places are definitely inside large business districts, especially inside large shopping malls.

Around universities is also very good.

However, this location is around an ordinary business district, across the street from the shopping mall, and the surrounding area is so deserted and desolate. At a glance, the traffic is not large!

A rent of 3.5 yuan is indeed not expensive, but the problem is that this location is a bit unworthy!

Zhang Yuan was considering whether to speak or not.

After all, he is just a newcomer. Would it be inappropriate to speak rashly?

But if he doesn't speak, and this matter is ruined... whose fault is it?

Zhang Yuan was very conflicted.

"Okay, this place is good, it's this one!" Pei Qian decided on the spot.

Zhang Yuan: "..."

Now there's no need to be conflicted.

President Pei has decided, and now picking on this place is just asking for trouble, isn't it?

Zhang Yuan had to swallow the words that came to his lips.

"Do you have a floor plan of this place?" Pei Qian asked.

"Yes, yes!" Ma Yang quickly clicked the mouse and found the floor plan of this building. "Here it is."

Pei Qian looked at it, and the place was indeed not small, 3,000 square meters.

Judging solely from the area, it is about the same as the company's current office space.

It's just that it's divided into two floors, each with about 1,500 square meters.

"I'll briefly talk about the plan. You guys will do it according to this."

"The internet cafe is just one of the businesses of this shop. We'll only equip it with 50 computers. If there are more than 50 customers, let them take a number and wait."

"As for the price... 10 yuan an hour, that's not too much, right?"

"We need to plan a bar, all kinds of wines and drinks, all done according to the standards of a bar. Doesn't Zhang Yuan know how to mix drinks? Anyway, there won't be many guests. When you have nothing to do, you can mix them a couple of drinks, show off your skills, since you're idle anyway."

"Take out an area next to the bar to entertain guests. During the day, it will be a coffee shop, playing some light music, allowing everyone to come and drink tea, play board games, etc. At night, it will be a bar. Zhang Yuan, can't you be a resident singer? When you're in a good mood, go up and sing a few songs."

"Also, leave a separate area for books. Just get a batch of books from the internet or bookstores. If guests have nothing to do while drinking coffee in the rest area, they can also pick up a book and read, cultivate their sentiments or something."

"In addition, we'll provide three meals a day! Wasn't this originally a restaurant? The kitchen should be complete, but don't keep the pots and pans they used. Buy all new ones!"

"Hire a professional chef online, don't do anything fancy like French or Japanese cuisine, just make home-cooked dishes! Like scrambled eggs with tomatoes, fish-flavored shredded pork, and stir-fried cabbage."

"The menu doesn't need to be too big, just have ten or so dishes each month. If you get tired of eating them, just change the menu after a month."

"The price must be more expensive than outside restaurants, after all, our chef's skills are good! Of course, don't be too expensive, 30% more expensive is fine."

"Leave an area on the second floor as a sales area, just sell some peripherals, like mice, keyboards, gamepads, all imported with expensive foreign brands! We don't expect to make money, just recover the cost."

"Next to it, build a small cinema, for private screenings, just get a dozen or so seats."

"Well, this whole set should be about right."

"Our place, though small, has all the essential organs, perfect!"

Ma Yang quickly recorded.

Zhang Yuan was stunned.

Did I hear that right?

Doesn't this place only have 3,000 square meters in total?

If I didn't know better, I'd think President Pei had rented an entire shopping mall!

This is a hodgepodge!

The key is, who is the target customer group with this approach?

Are people coming to surf the internet, or to eat, or to drink coffee?

Moreover, the input and output are definitely not proportional!

Build a private cinema, but there are only a dozen seats in total? Does everyone else stand and watch?

A 3,000 square meter detached building, only 50 computer stations?

And the idea of ​​being a coffee shop during the day and a bar at night is also quite unique...

And set up a bookshelf, and get a large batch of books?

Everyone comes to surf the internet, who will read them?

On the surface, the more supporting services, the better, but that's not the case at all.

As the saying goes, don't bite off more than you can chew!

Today's internet addicts are very poor. They surf the internet to grind games, and they don't care about eating and drinking at all. At most, they buy a bottle of mineral water from the supermarket outside. They won't buy your wine and drinks at all!

Moreover, ten yuan an hour, not many people can afford it.

This place is relatively remote, even if some people come to drink coffee, it can't support the store's expenses at all.

Providing catering is all traditional home-cooked dishes, which is even more outrageous.

And the bar...

Other people's bars have to have all kinds of activities! Like free night show beauties, awesome band performances... In short, you have to use certain techniques to market!

With your palm-sized place, carving out a few hundred square meters to build a small bar, what can you do?

And when people order, they take a menu. The front is all kinds of high-end foreign wines, and the back is scrambled eggs with tomatoes and fish-flavored shredded pork?

Is this appropriate!

The more Zhang Yuan thought about it, the more he felt that this matter was unreliable.

This... I'm afraid it will be cold in a month or two!

Seeming to see Zhang Yuan's doubts, Pei Qian took the lead to leave him speechless.

"This shop is the first step for Tengda Group to move towards实体 (shíti, physical business), so don't worry about short-term losses! It is a large entertainment venue integrating entertainment, life, games, and other elements. It is normal that it is not accepted in the short term. The key is to slowly change people's ideas!"

Zhang Yuan opened his mouth, only to find that he had nothing to say.

Okay, since President Pei has already said not to worry about short-term losses, then let's do it...

Anyway, there's a salary of more than 10,000 yuan a month...

...

After sending Ma Yang and Zhang Yuan away, Pei Qian felt much more relaxed.

Pei Qian was particularly satisfied with this location.

Especially after hearing that it was originally a restaurant, and it also went bankrupt, Pei Qian was even more satisfied!

Making a hodgepodge, making a bunch of flashy things, and quickly going bankrupt due to insufficient income is mostly a certainty!

Games and实体 (shíti, physical) stores are the main force in creating losses, and Pei Qian has to pay more attention.

As for Huang Si Bo's side, the most he can lose is one million, and it's not worth spending too much energy on it.

As long as it doesn't become too likely to make money, Pei Qian doesn't bother to care.

It's just a small video. Even if he can get one or two commercials, how much money can he get?

Not worth worrying about!