Pei Qian pondered for a moment and looked at Zhang Yuan, "How are the revenues and expenditures of these internet cafes currently?"

Zhang Yuan immediately answered proudly, "Quite optimistic!"

"Currently, the flagship store's monthly turnover is about 700,000, and after deducting expenses, the net income fluctuates around 200,000 to 300,000."

"The other stores are slightly worse, but they can generally achieve a balance between revenue and expenditure."

"The Ming Yun Mountain Manor branch originally had relatively high losses, but its recent turnover has also increased, and it is estimated that it will soon be able to turn losses into profits."

Hearing this, Pei Qian felt his heart bleeding.

However, this also gave preliminary verification to his previous idea.

Pei Qian asked again, "Currently, the main income of the internet cafes should still come from beverages, right?"

Zhang Yuan nodded, "Yes. The current income of the internet cafes mainly comes from beverages, coffee, commissions from rewarding singers, and so on. Internet access fees are also a very important part of the income, but although the current occupancy rate of our internet cafes has improved significantly compared to before, it is still not very high."

Pei Qian had a good idea.

"We must expand."

"Open new stores, open them in the most expensive places to rent!"

Ma Yang's sentence "continue to expand" reminded Pei Qian.

Pei Qian instinctively didn't want to throw any more money into the failed project of Mo Yu Internet Cafe.

Now, the Mo Yu Internet Cafe flagship store is popular, and the Ming Yun Mountain Manor branch is also popular. Mo Yu Internet Cafe has also received good ratings on Everyone's Review. This reputation has already been established in Jingzhou.

Once this awareness of a high-end brand is established in the minds of consumers, opening new stores will likely attract a lot of support.

Therefore, opening new stores is a negative-return behavior for President Pei.

If you can't lose money, what good are you?

But Pei Qian thought about it again and found a new problem.

In terms of spending money alone, Upwind Logistics is definitely better.

But, Ma Yang is also the CEO of Mo Yu Internet Cafe. Now, Mo Yu Internet Cafe is thriving, turning losses into profits, and has also established a good reputation. Should he just stop doing it?

How would Pei Qian explain it to Ma Yang?

Of course, President Pei can choose not to explain to anyone. He can arbitrarily throw Mo Yu Internet Cafe aside and ignore it. Anyway, earning hundreds of thousands a month is just a small burden that President Pei can bear.

But would others suspect it?

It's still a bit inappropriate.

So, Pei Qian came up with a better idea.

It doesn't matter if you make a little money now, there is still more than a month before the settlement. Spend the money, spend it on Upwind Logistics and the new Mo Yu Internet Cafe stores, wouldn't that be enough?

The current Mo Yu Internet Cafes are making money, but the new stores don't make money, wouldn't that be enough?

These Mo Yu Internet Cafes are indeed about to turn losses into profits, but this is based on two premises:

First of all, a large part of the income comes from beverages and rewards to singers. At present, most consumers prefer to regard Mo Yu Internet Cafe as a coffee shop or bar, rather than a place to surf the internet and play games.

Pei Qian was also speechless about this.

His original intention was to create a hodgepodge, so that the positioning of the entire internet cafe would become very unclear, so as to minimize the chance of the internet cafe becoming popular.

But he never expected that, except for the internet access business, all the other coffee and bar businesses would become popular.

It can only be said that man proposes, God disposes.

Secondly, the current locations of these Mo Yu Internet Cafes are very remote, so the rents are very cheap.

The locations were specially chosen by Pei Qian in order to be as low-key as possible and to minimize the flow of people, so that the Mo Yu Internet Cafe brand could not be promoted. With insufficient high-end customers, it would naturally not be able to support the daily operating costs.

But now, the situation is different.

Since the Mo Yu Internet Cafe brand has already been established, it may not be useful to continue to hide it, so it's better to rent some particularly popular shops and spend more on rent!

Pei Qian thought that as long as these two problems were solved, wouldn't Mo Yu Internet Cafe have to continue to lose money?

So, people have to learn reverse thinking.

Aren't resident singers helping me make money? Get rid of them!

Isn't the current rent cheap? Find expensive places!

After a little consideration, Pei Qian immediately thought of a win-win solution.

"In that case, the layout of Mo Yu Internet Cafe can almost enter the second stage." Pei Qian said pretentiously.

Ma Yang and Zhang Yuan instantly perked up and listened carefully.

The second stage!

It seems that our work at Mo Yu Internet Cafe has been very effective and has been recognized by President Pei!

Pei Qian continued, "After entering the second stage, we need to further build the Mo Yu Internet Cafe brand, and at the same time, try to return the business to the essence of an internet cafe."

Ma Yang understood a little.

Zhang Yuan was confused.

What does "returning the business to the essence of an internet cafe" mean?

Isn't diversified operation the biggest advantage of Mo Yu Internet Cafe?

The current coffee and beverage business is the main source of profit!

With doubts, Zhang Yuan continued to listen.

Pei Qian took out his mobile phone, opened the map, and scanned it slightly, locking in several large shopping malls in Jingzhou.

"In the second stage, we will first open a new branch to test the waters. As for the location... we will choose these big shopping malls."

"The space will definitely not be as spacious as it is now, so we will no longer consider the beverage and coffee business, and all the space will be used to place computers."

Pei Qian's idea was very clear.

At present, many branches are still in the stage of balancing revenue and expenditure. Even the most profitable Mo Yu Internet Cafe flagship store only earns 200,000 to 300,000 a month.

What if the monthly rent is increased by 300,000 to 400,000?

Wouldn't that immediately turn profit into loss?

Moreover, the main income of Mo Yu Internet Cafe currently comes from the bar business, including beverages, coffee, and commissions from rewarding singers.

The new store will directly eliminate the singers, which means that you don't have to give rewards, and I don't plan to take commissions.

Of course, there is no need to change the five old stores that have already opened. They will remain as they are.

Only the new internet cafe opened in the shopping mall will be opened in a pure internet cafe mode.

Zhang Yuan looked at the map and was a little confused, "President Pei, are you really opening it in this place?"

Opening in a large shopping mall, the flow of people is large enough, but the problem is that the rent is too expensive!

Now, most of the Mo Yu Internet Cafes' rents are around three to four yuan per square meter. Renting 3,000 square meters would only cost 300,000 a month.

But the rent in these big shopping malls is not so cheap!

Almost all of them have to be around seven or eight yuan, or even more.

The price will double all of a sudden.

The shops in these big shopping malls are basically some international brand clothes, jewelry, bags, cosmetics, etc. Otherwise, ordinary shops cannot afford such high rents at all.

Mo Yu Internet Cafe hasn't made much money yet. Isn't it certain to lose money if you take out such a large amount of rent all at once?

Moreover, this Mo Yu Internet Cafe branch is different from the previous ones.

Before, it was a diversified operation, and the internet cafe also had a coffee shop and a bar at the same time.

If the new store is still in this mode, opening in a shopping mall can at least sell more beverages and drinks, and there is still something to earn.

But now President Pei wants Mo Yu Internet Cafe to "enter the second stage" and "try to return the business to the essence of an internet cafe", which means that the new store will only engage in internet access business.

Isn't this even more unreliable?

Who would run all the way to Jingzhou's most high-end shopping mall and then surf the internet and play games in the internet cafe?

Isn't that burning money?

Of course, Zhang Yuan also knows that some men may be very impatient when shopping in the mall and have this need to play games.

But this kind of demand is not the norm at present.

Even if your girlfriend is really merciful and lets you play games while she goes shopping, how long can you play?

Play for an hour in the morning, eat lunch at noon, watch a movie and then shop for an hour in the afternoon, and it's almost time to eat dinner and go home.

This man can only surf the internet for more than two hours at most, and that's on the premise that his girlfriend is merciful.

For such people, their gaming experience should be quite poor, and the internet cafe basically can't make too much money from them.

Considering this, the possibility of the internet cafe recovering its costs is very slim.

Unless... raise the price!

Zhang Yuan hurriedly asked, "President Pei, should the charging standard of this new store also be increased accordingly? For example, 20 yuan per hour?"

Pei Qian immediately shook his head, "No, the official guidance price of Mo Yu Internet Cafe is 10 yuan, and we must never raise the price without authorization."

Zhang Yuan: "..."

Ma Yang hadn't spoken all the time, and at this time he gave a thumbs up, "Good! Brother Qian, this idea is good."

"Now is the critical moment for Mo Yu Internet Cafe to establish its reputation, and we can't be stuck in this remote place anymore. To build a brand, we have to go to this kind of big shopping mall!"

"At that time, we will be with those internationally renowned cosmetics, clothing, and jewelry brands. This brand effect will be great!"

Pei Qian and Ma Yang gave each other a high five tacitly, "Great minds think alike!"

Zhang Yuan: "..."

Seeming to see Zhang Yuan's doubts, Ma Yang smiled, "Temporary losses are not important at all!"

"Reputation is the long-term goal we are pursuing."

"Didn't the Mo Yu Internet Cafe flagship store lose so much money at the beginning that it didn't even recognize its mother? Didn't it turn losses into profits step by step and is now thriving?"

"Look at everyone's evaluation of Mo Yu Internet Cafe on Everyone's Review, all positive reviews. What is this called? The cause we planted before is the fruit we have now. It is precisely because we have always insisted on reputation that we can achieve our current success!"

"Do you understand?"

Pei Qian: "..."

This old Ma, he said all my lines!

But on second thought, it was also true. He had said these words to old Ma at least four or five times. After repeated brainwashing, even if old Ma didn't have a good memory, he should have remembered them.

Although his lines were stolen and his scars were revealed, Pei Qian didn't feel uncomfortable. Instead, he felt a little gratified.

Old Ma is getting to know me better and better!

If all my employees had the same understanding ability as old Ma, would I, as the boss, still be so exhausted and sleepless?

After giving a few more instructions, Pei Qian confidently handed over the new store to Ma Yang.

After thinking of a new way to spend money, Pei Qian was not as sad as before.

Although Ming Yun Private Kitchen had an accident, after thinking about it carefully, it seemed that he could still control it. As long as the new Mo Yu Internet Cafe lost a little more, and then opened dozens more Upwind Stations, then creating some losses in the end should still not be a problem.