Chapter 52 Fans of Qing Shan Qu Zui Visit
Chapter 53 Retaining New Readers

Ma Yiqun hurriedly looked at the comments section of the *Turning Back is the Shore* official novel and found that many authors had come from the game *Turning Back is the Shore*.

Of course, Ma Yiqun knew that this game had launched, after all, he and the editors had written the game's story together and put their heart and soul into it.

But what Ma Yiqun didn't expect was that so many readers would come to visit?

Plot planning was Ma Yiqun's old profession, so he was very clear about the current situation of the domestic game industry.

Plot planning is basically equivalent to "reskin planning."

Because in the current domestic game industry, the plot is the least valued part of a game.

Especially in mobile games and web games, many project teams simply don't hire plot planners, and directly let an executive planner with slightly better writing skills兼任 *jianren* (hold a second job).

Even for some PC games that need a certain amount of plot content, they won't spend a lot of money to hire dedicated plot planners. At most, they'll find a recent graduate from a literature department, give them a basic salary, and that's it, highlighting how stingy they are.

In short, most domestic game companies don't value the plot, and most players don't value the plot either.

Is it because players don't value the plot, so game companies don't make plots, or is it because the plots made by game companies are too garbage, so players don't want to read the plots?

This is a chicken-or-egg question that's hard to figure out.

In short, the plot of domestic games is not valued, and this is the current situation.

Not to mention domestically, even for some excellent 3A games overseas with great plots, only a very small number of players will specifically look for the original novel to read.

Ma Yiqun believes that the official plot of *Turning Back is the Shore* is well written, but it shouldn't have such a good effect, right?

Therefore, the current situation caught Ma Yiqun off guard and shocked him greatly.

He quickly studied the trick behind it.

There were fans of Qiao Laoshi in the comments section, so Ma Yiqun followed the clues and found Qiao Laoshi's video.

After watching it, Ma Yiqun suddenly understood.

So that's how it is, it's not just the plot!

The plots of those 3A games abroad are indeed very good. However, the plot of the game and the plot of the novel are, to some extent, repetitive.

Even some of the plots in the novels are incomplete, and the game expands on the plot of the novel in a large amount.

Considering the content, if the novel is 7 points, then the game will get 10 points.

Considering that the game is a highly interactive and visually strong art carrier, which is much stronger than the simple textual expression of a novel, the actual gap between the novel and the game will be even greater.

Most players won't want to read the original novel, because the original novel is at most equivalent to a watered-down version of the game.

But *Turning Back is the Shore* is completely different!

The plot in the game is concealed and obscure. If the plot in the original novel is 10 points, then the game only achieves about 5 points.

Moreover, many plots in the game only reveal the tip of the iceberg, leaving a foreshadowing in the item descriptions and other places.

Coincidentally, the game *Turning Back is the Shore* is very well made, with very profound implications. Players have a strong resonance with the characters in the game during the game play, so players naturally have a strong interest in the plot of the game!

When they encounter some unresolved plots, they will naturally come to read the official novel to solve their confusion.

Ma Yiqun couldn't help but sigh, wonderful!

Why didn't we think of this when we were writing the official plot?

Ma Yiqun didn't pay much attention to the plot and the official novel. It was Zhu Xing'an who had always been very enthusiastic, otherwise the official novel would not have been updated until now.

"I didn't pay enough attention to such an important matter, and almost delayed President Pei's major event. I really shouldn't have."

"In this way, Zhu Xing'an is indeed a promising talent."

"Wait, now is not the time to consider these things, we must seize the time to keep this popularity!"

Ma Yiqun suddenly realized a very important problem: as the CEO of Zhongdian Chinese Network, he should be playing a role at this time!

President Pei has worked so hard to guide so many new users and new readers to Zhongdian Chinese Network through the game, so he must keep them!

Ma Yiqun is very clear that the game *Turning Back is the Shore* will continue to attract traffic to the website for a period of time. In the next few days or even weeks, the website's traffic will continue to rise.

But these traffic are all virtual. Most people are just coming in to take a look at the official novel of *Turning Back is the Shore*. It's hard to say how many people can stay.

Therefore, we must find a way to keep all these people!

Ma Yiqun made a decisive decision and called Zhu Xing'an over.

"Quick, quickly arrange for the operations staff to create an operational event to try to keep all these new readers!"

"Didn't the website have a new user free reading event before? Increase the efforts on that basis!"

"Directly follow the game's seven-day login."

Ma Yiqun was worried that Zhu Xing'an was not clear about the game's seven-day login, so he explained it in detail.

For a game, as long as players can persist in logging in every day for the first seven days, they will basically form a habit and stay.

In order to rack their brains to keep players, web games and mobile games have developed a seven-day login system. In short, within the first seven days of players starting the game, they will arrange some activities for players every day and give some very good rewards, thereby cultivating players' login habits.

I have to say, although this thing is old-fashioned, it is indeed easy to use.

Otherwise, it would not have slowly developed into a standard feature of almost all web games and mobile games.

"Arrange some activities for readers every day, such as reaching a certain reading time, adding some books to their collections, etc."

"These activities should not be too difficult, just move your fingers to complete them."

"As for the rewards, the rewards on the second day and the seventh day are the most important. The reward on the seventh day is the best, and the reward on the second day is slightly worse, but it must also be attractive enough."

"Do you have any good ideas?"

Ma Yiqun looked at Zhu Xing'an.

Zhu Xing'an thought for a while: "Give a week of free reading on the second day of login, and a month of free reading on the seventh day of login?"

"Uh...it's a bit repetitive." Ma Yiqun shook his head, "And for most readers, there is little difference between a week of free reading and a month of free reading."

"If they like to read books on our website, they will stay if they are given a week of free reading; if they don't like to read books on our website, it's useless to give them a month of free reading."

"There is still a lack of some more explosive rewards."

Zhu Xing'an thought for a while again: "Then let's do some linkage with the game? Since it was guided by the game, they must be more concerned about the game."

Ma Yiqun clapped his hands: "Good! This idea is good!"

"Linking with the game will definitely be very attractive to players!"

"And this doesn't require additional funds, and there is no need to report to President Pei. I can just tell Li Yada privately."

"Then it's settled. The first day of login will give three days of free reading on the entire site; the second day of login will give seven days of free reading on the entire site; the seventh day of login will give a linked prop in the game."

"There are also rewards for logging in at other times, such as giving some Zhongdian coins, coupons, and other things."

Zhu Xing'an nodded: "Okay, I'll go talk to the operations staff now and hurry up to make the event plan."

The employees of Zhongdian Chinese Network instantly became active.

We have been preparing for a thousand days to use it for a moment. President Pei has brought so much traffic to the website. If we can't keep it, then we will be too sorry for President Pei's expectations and we should pack our bags and leave!

Ma Yiqun sent a message to Li Yada, discussing the specific plan for the linkage between the game and the website in detail.

...

...

Headquarters of Nifeng Logistics.

Currently, Pei Qian has opened a total of more than 100 Nifeng Post Stations and is about to increase them to more than 200.

These Nifeng Post Stations are scattered in various areas of Jingzhou City, but daily official duties, such as some clerical work, still require a unique office area.

The headquarters of Nifeng Logistics is currently in a two-story commercial store. A Nifeng Post Station is opened below for daily delivery, and the area on the second floor is used as the office area of Nifeng Logistics.

When the scale of Nifeng Logistics is further expanded, it will definitely change its office location again.

Pei Qian went straight to the second floor and found Lu Mingliang.

Lu Mingliang has adapted to his new job quite well. There are many documents on the table, and the computer has also been replaced with a thin and light business notebook, which looks quite like it.

"President Pei, why did you come in person for such a small matter?" Lu Mingliang got up to greet him and poured tea for Pei Qian.

Pei Qian drank the tea and sat on the sofa to catch his breath.

Obviously, Lu Mingliang knew nothing about President Pei's situation.

What do you mean by "such a small matter"?

This is not a small matter!

My wealth and life are all pinned on Moyu Internet Cafe and Nifeng Post Station!

If there weren't for these two big money-burning projects, Moyu Internet Cafe and Nifeng Post Station, President Pei might have gone to the rooftop by now.

Of course, President Pei has always had the excellent quality of remaining calm in the face of Mount Tai collapsing in front of him. At this time, he still maintained his composure and silently drank tea.

"How is the matter of Nifeng Post Station going?"

Lu Mingliang was prepared: "President Pei, don't worry, the new Nifeng Post Stations have all been arranged and are in full preparation. My idea is to carry out the two tasks of recruiting people and renting venues simultaneously. We will definitely open the Nifeng Post Station as quickly as possible!"

As Lu Mingliang spoke, he took out a ready-made report and reported to Pei Qian in detail the location and layout of these new post stations, as well as the recruitment advertisements and recruitment situation that have been scattered.

Pei Qian was a little surprised.

The reason why Pei Qian wanted to come to supervise the work in person was because he was afraid that Lu Mingliang would not be able to accurately understand his urgent mood.

But after listening to Lu Mingliang's report, Pei Qian realized that he was thinking too much.

Lu Mingliang is very reliable in his work!

It seems that transferring Lu Mingliang to Nifeng Logistics was a very correct decision.

Because Lu Mingliang's characteristic is that he is obedient. No matter what President Pei says, he will implement it very faithfully and will never act on his own.

With Lu Mingliang in charge of such a vital department as Nifeng Logistics, Pei Qian felt much more at ease.

After Lu Mingliang finished his report, he said with a smile: "President Pei, is there any deep meaning to this layout of Nifeng Logistics?"

Pei Qian was stunned.

Deep meaning? What deep meaning?

The deep meaning is that I'm going to be finished if I don't spend money!

Pei Qian was silent for a moment: "Why do you ask?"

Lu Mingliang had an "I understand" expression: "If these Nifeng Post Stations were not related to the subsequent layout, why would President Pei be so anxious to spread these post stations in the short term?"

Pei Qian thought for a while, oh, that's right.

In Lu Mingliang's opinion, Nifeng Post Stations are not so time-sensitive. Whether it's a month earlier or a month later, the impact will not be great.

But why is President Pei so concerned?

Obviously because it is closely related to the future layout!

Pei Qian drank his tea and nodded lightly, which was considered a tacit approval.

Think whatever you want, anyway, you help me to speed up the opening of these Nifeng Post Stations and spend the money in my hand as quickly as possible, and I will thank God.

After finishing his tea, Pei Qian felt relieved and urged Lu Mingliang a few more times to make sure he seized every second before turning around and leaving.