Chapter 151 Don't Over-Explain

The call connected quickly. Lin Canrong probably hadn't expected President Pei to call, his tone tinged with a hint of unease, "President Pei! Any instructions?"

Pei Qian said casually, "Nothing major, just wanted to ask how Ming Yun Private Kitchen has been lately. Many customers?"

Lin Canrong didn't answer immediately, sounding a bit embarrassed.

It wasn't a question of *how many*, but *if there were any* at all...

Since its opening, Ming Yun Private Kitchen had only hosted Tengda internal staff gatherings and entertained Zhang Zuting. Not a single other customer had walked through the door.

This was perfectly normal. Without promotion or exposure, naturally no one would come to eat.

Some Tengda employees had mentioned it to their friends, but firstly, Ming Yun Private Kitchen was located in a remote and inconvenient area, difficult to find without someone guiding you. Most people weren't willing to go through the trouble of getting there. Secondly, Tengda employees had just eaten there, and didn't want to pay for a second meal so soon.

So, recently, there had been absolutely no customers.

Although it would make him seem incompetent, Lin Canrong thought about it and decided to tell the truth. He couldn't lie to President Pei.

President Pei was all-knowing and all-seeing. Lying to him would have severe consequences.

"President Pei, we haven't had any other customers recently. I need to reflect on this myself. I should have promoted the private kitchen more. I'll arrange for someone to strengthen the promotion immediately..." Lin Canrong proactively took the blame.

As soon as Pei Qian heard this, he hurriedly interrupted, "No, no, no, that's not what I meant."

"You're doing a great job right now. Your primary task is to provide the best food and service. Promotion isn't something you should be worrying about."

"The reason I'm calling is to emphasize a few points."

"There should be a small number of customers gradually coming to Ming Yun Private Kitchen soon. You must explain the following precautions clearly to all our service staff."

"First, customers are not allowed to take photos."

"Second, don't over-explain."

"Third, no exceptions for anyone."

"Understand?"

Lin Canrong: "Uh..."

He clearly didn't fully understand.

Pei Qian briefly explained further. The so-called "don't over-explain" meant that if customers asked why so many ingredients weren't available and had to be reserved in advance,

the servers could simply answer, "Because these ingredients are very precious and need to be transported from other places." They shouldn't elaborate on *why* these ingredients were precious or *where* they were being transported from.

Or if a customer asked why the dishes were so much more expensive than other places,

the servers could simply answer, "Because we use better ingredients and provide a better dining environment and service." They shouldn't elaborate on *how* the ingredients were better or what the advantages of the dining environment and service were.

In short, don't show off too much.

As for "no exceptions for anyone," it meant that even if a big boss came and was willing to pay a lot of money to jump the line, they still had to make a reservation like everyone else. Similarly, the servers couldn't over-explain these things to him.

Of course, this didn't mean the service attitude should be bad.

They should still provide the same level of service, just not over-explain these superficial things.

"Understand now?" Pei Qian asked again.

Lin Canrong: "Uh... understood, President Pei. I will definitely strictly follow these instructions."

Lin Canrong didn't ask any unnecessary questions, and Pei Qian was very satisfied.

He gave a few more instructions, telling him to report any disturbances immediately, and then hung up.

On the other end of the line, although Lin Canrong didn't ask any questions, he was still deep in thought.

What did President Pei mean by this?

Could this be the legendary "no-explanation marketing"?

No explanation for any question the customers asked?

The attitude being, "Just eat, what's with all the questions?"

Of course, the attitude couldn't be so blunt. President Pei meant that the servers should still serve the customers like they were serving God, but they wouldn't answer every single question God had.

This was completely contrary to Lin Canrong's conventional understanding.

It felt a bit inappropriate!

Misunderstandings between people were resolved through communication. If customers were dissatisfied, the servers should explain as thoroughly as possible so that the customers could fully understand.

If they simply smiled and brushed it off, it might actually worsen the misunderstanding.

But... President Pei's requirements were very clear. He even made a special call to instruct him, which was enough to show how important this matter was.

"Forget it, President Pei must have some deeper meaning. Don't overthink it."

"Just do as President Pei asked."

"Wait, how does President Pei know that there will be customers coming soon?"

"Oh, he must be planning to promote it in some other way. No wonder he told me not to worry about promotion."

Although he couldn't guess President Pei's thoughts at all, Lin Canrong felt that President Pei seemed confident, as if he had already arranged everything for the future.

It was great to have such a leader!

Lin Canrong relaxed and prepared to give the servers a pep talk.

...

...

In the evening, Pei Qian had returned to his residence.

After cleaning up the remnants of the dismembered camera on the table and editing the video slightly, he prepared to post it.

The number of followers on the "Hardcore Reviews" account was increasing. Although the growth rate was average, the current situation had exceeded Pei Qian's expectations.

In any case, he had achieved his goal perfectly!

Now, even if Lin Chang remembered, he wouldn't think that President Pei wasn't doing his job.

After looking at the silly comments from netizens in his previous videos, Pei Qian began to plan his next steps.

The top priority was definitely the two games.

The development of *AOG: Enhanced Edition* was much faster. The advertisements had already been filmed. At the beginning of next month, in about ten days, they should be able to start advertising and launch the beta test.

As for *Repent and Be Saved*, it would take at least another month.

In addition, he had to pay attention to Ming Yun Private Kitchen to prevent things from going wrong.

As for Zhongdian Chinese Network, Upwind Logistics, Fei Huang Workshop, etc., he didn't need to worry too much for the time being. The former two were consistently losing money, and the latter would be the same no matter what he did.

Fortunately, the business was large enough now, and the rate of spending money had obviously increased.

All the Upwind Express stations were now on the right track, especially in the areas where Pei Qian was frequently active, where deliveries could be made directly to the door.

Of course, if someone didn't want the courier to deliver to their door and insisted on picking it up themselves, that was fine too. Upwind Express served a small area, so for those who called and asked not to have their deliveries brought to their door, they simply wouldn't deliver and would wait for the customers to come and pick them up.

Pei Qian thought that whether he could lose money this time would depend on Upwind Logistics.

Although the other businesses seemed stable, who knew which one would suddenly explode?

He had to stabilize Upwind Logistics so that when the other businesses suddenly had problems, he could open more Upwind Express stations and hire more couriers to control the profits.