Pei Qian waited for a few minutes, and Lin Wan didn't raise any questions, knowing that it was settled.

In fact, Pei Qian himself knew very well that the advertising plan he had given was indeed the best promotional plan for traditional browser games.

It couldn't be said to be the most cost-effective, but the effect would definitely not be bad.

For browser games, the most cost-effective solution should be to directly rip materials from other games, or create some inexplicable, silly videos, just to convert as many clicks as possible.

Like "I keep bathing, where is the greasy world."

But doing so is actually illegal. Art resources cannot be used indiscriminately, otherwise you'll be sued every time.

Pei Qian certainly couldn't do such illegal things.

So, he could only hire celebrities.

Traditional browser games are aimed at middle-aged players, those wealthy successful people, private entrepreneurs, coal bosses, and the like.

These people like Hong Kong and Taiwan movie stars very much. At the same time, they don't care much about the game's graphics. They have plenty of money, and they also like the feeling of being surrounded by a group of younger brothers in the game.

Therefore, advertising aimed at these people is really like this.

Using Hong Kong and Taiwan stars to increase the appeal and affinity to this group of people. At the same time, various slogans also use the most concise way to highlight the selling points of this game for the target player group.

For example, selling equipment to make money, free trading, national warfare, etc., are all content that browser game players are keen on.

Saying all these highlights in the advertisement as much as possible is a simple and effective thing that can produce an excellent brainwashing effect, which is actually very cost-effective.

Since this is the case, why did Pei Qian still make this advertisement?

The reason is very simple: the target audience for the promotion is wrong. No matter how good the effect is, it is useless!

This promotional plan, from the beginning, was to attract traditional browser game players and was spurned by ordinary players.

The name "Raging Blood Battle Song: Power Enhanced Edition" is the same.

In this way, spending a lot of money on advertising, although there is influence, what is attracted is a large number of traditional browser game players.

The characteristics of these people are that they don't care about the game's graphics. What they want is to recharge money in the game to chop people and recruit younger brothers to enjoy the feeling of being surrounded by stars.

However, what kind of game is "Raging Blood Battle Song: Power Enhanced Edition" now?

Almost no recharging is required. Everyone can only buy stamina potions. The lucky ones who dominate the battlefield are selected by the Chosen System…

Even the form of the game itself has been changed from a traditional browser game to a micro-client in order to improve the picture quality!

In other words, these people have to wait to download the client, they can’t play it immediately, and their office computers may not be able to handle the game, and the improvement in the game's graphics is not very sensitive to them…

They will find that this is not the kind of game they want, and they will definitely leave quickly while cursing.

How can this game not fail?

Spending a lot of money to find celebrities to advertise and put it on major websites, but the promotion effect is not good, and players are losing…

Definitely a loss!

And who should be the real target group of "Raging Blood Battle Song: Power Enhanced Edition"?

It should be some students and office workers who don’t have much money, or ordinary players who like the traditional browser game mode but don’t have money to recharge heavily, or some traditional PC and mobile game players can also be included.

But the problem is that most of these people will be dissuaded by the name and the advertisement.

Just like Pei Qian can recite these few advertising slogans fluently, he has never thought about really trying to play it.

So, there is actually no big problem with the game, and there is no big problem with the promotion method.

But the game itself and the promotion method are aimed at different groups of players, which is a big problem!

In addition, the game itself requires a huge investment. The research and development and promotion together will cost at least seven or eight million. With a limited number of players and a single payment point, even if a batch of players flows in, it is almost impossible to recover the cost.

Pei Qian breathed a sigh of relief. It seemed that Shang Yang Games could be temporarily relieved.

Next is the research and development situation of Tengda's *Turn Back to the Shore*.

A few days ago, Pei Qian discovered that Qidian Chinese Network was actually writing an official novel of *Turn Back to the Shore*, which really scared him a lot.

After experiencing the previous incidents, President Pei is now always on high alert, and will not let go of any disturbance.

Therefore, the fact that Qidian Chinese Network serialized the official novel of *Turn Back to the Shore* this time did not escape him.

However, after looking at the readers' feedback, Pei Qian felt a lot more relieved.

The development of Qidian Chinese Network is still very slow so far. Although it has attracted some online novel authors with its superior full attendance conditions, the growth rate of new users is worrying because the content of the book library is too poor.

So far, the daily activity of Qidian Chinese Network is only more than 2,000 people, and it also includes those who come to take a look out of curiosity and then say goodbye forever.

However, even so, there are still hundreds of people who have read the official novel of *Turn Back to the Shore*.

Because this novel is hung on the conspicuous position of the website's homepage, most netizens will see it after entering.

However, under this novel, there are unanimous negative reviews.

"What the hell is written, I can't understand it."

"I didn't see who the protagonist was after reading three chapters!"

"Are you all laying the groundwork for the world view? It hurts my brain to read it."

"Can this level be on the homepage? How rubbish is this website?"

"*Turn Back to the Shore*? What a rubbish name, incomprehensible!"

"I strongly suspect that this is a relationship work! There are so many books with higher levels than this, and they haven't been given such a good recommendation position."

"If it's a relationship, then it proves that this website has no future!"

The game *Turn Back to the Shore* is still in development and has not been promoted, so Qidian Chinese Network has not promoted this book as the official novel of *Turn Back to the Shore*, and has not tried to take advantage of Tengda's popularity.

Ma Yiqun and Zhu Xing'an's original intention was to post the official novel on it for fun, and they could also hear the real feedback from the players.

If all of them are brain-dead fans of Tengda, they may start to praise it regardless of the content. At that time, the rainbow farts may make Ma Yiqun and Zhu Xing'an dizzy, and they will not be able to maintain an objective attitude, which will affect the subsequent plot content.

As a result, the readers' feedback is simply too real…

Pei Qian also read two chapters of the novel and found that the readers were right to scold them.

Zhu Xing'an and Ma Yiqun were not wronged at all for being scolded…

This book was written by Zhu Xing'an, and others were responsible for putting forward ideas and opinions.

Ma Yiqun has to manage the affairs of the website and doesn't have so much time to create. Moreover, he feels that his thinking is deeply influenced by online novels, and he may run astray when writing, so he handed over this task to Zhu Xing'an.

Zhu Xing'an has no foundation in writing online novels at all. Naturally, writing the official plot world view is benchmarked against some foreign game plots, including the original novels and official setting collections of some foreign 3A masterpieces.

Vague and confusing.

The things written are completely fine for plot copywriting, but if they are posted on online novel websites, they will appear out of place.

This official novel was hung on the homepage of Qidian Chinese Network, and I don't know how many readers were dissuaded.

Many new readers will definitely click on the book in the conspicuous position as soon as they arrive at the website, because the book in this position often represents the highest level of the website.

As a result, when you click it, is that it?

They will be dissuaded on the spot and will not click on the second book.

Pei Qian silently observed all this from behind and couldn't help but feel secretly happy.

Very good, Qidian Chinese Network really did not live up to my expectations!

Ma Yiqun, who had a first order of 30, plus a group of outsiders who understood online novels as 0, this result finally met President Pei's expectations!

As for the official novel *Turn Back to the Shore* being hung on the homepage, Pei Qian doesn't plan to care about it. Anyway, this novel has not only failed to play any role in attracting traffic so far, but has also dissuaded a large number of readers.

It's simply immeasurable merit!