Japan.
Morita Yumi had just finished showering in the bedroom and was sitting by the bed blow-drying her hair.
The bedroom door was knocked on, and then her sister, Morita Yui, walked in.
The situation at Niwei Entertainment had stabilized. Due to the achievements brought by Jiangnan, Morita Yui sat in the position of chairman of Niwei Entertainment.
Although Morita Yumi lost her position as chairman, she had a good relationship with Tingyu. Finally, her father, Morita Sho, gave her the management of the music department, and the two sisters managed film and music respectively.
In this way, the relationship between the sisters finally eased a little.
"What are you doing here?" Morita Yumi put down the hair dryer and frowned.
"Jiangnan-kun is serious this time," Morita Yui sat on the bed and smiled at her sister.
"He treats everything seriously," Morita Yumi said.
"But this time, he has gone from our friend to our enemy," Morita Yui said with a wry smile.
"Can you really treat him as an enemy?" Morita Yumi looked at her sister with a half-smile.
Like Morita Yui, she also had a good impression of Su Yu, so she naturally knew what her sister was feeling.
"At least Father thinks Jiangnan-kun is our enemy," Morita Yui took off her slippers and got onto her sister's bed.
"So, what exactly do you want to find me for?" Morita Yumi frowned.
"I want you to help Jiangnan-kun with publicity together, and help him win the box office king at the International Film Festival."
"Are you crazy? Aren't you afraid of Father's blame?"
"So my intention is to have you help me together..."
With the two sisters together, their father could only blame two people. This way, neither would lose anything, and neither would gain anything, which meant no blame.
...
The International Film Festival was about to start in two days.
Various countries participating in the film festival were frantically promoting their films online.
After all, winning the box office king at the film festival could allow their respective entertainment companies to step onto the stage to receive awards in front of the world.
For companies, directors, and screenwriters, this was an epic improvement!
Of course, countries that can participate in the International Film Festival have high recognition in the film and television industry and hold some status in the international film circle.
Among them, SK Entertainment from the United States was a standout. The sci-fi series they created became the template for global sci-fi films and even formed a unique American culture.
Therefore, every work from this company could sell well, and they had consecutively won the box office king at the International Film Festival for three sessions.
France's L.A.S. Entertainment was also not to be underestimated.
By improving American sci-fi films, they formed their own national style of alien sci-fi culture, which could be considered a very successful cultural borrowing.
As for Japan and South Korea, they were much weaker in this regard.
Therefore, the favorites to win this time were between L.A.S. Entertainment and SK Entertainment.
France.
L.A.S. Entertainment.
Chairman Viggo had held five meetings in three days.
"Let me say it again, promote the film regardless of cost. The global heat must crush SK. The International Film Festival's box office will be decided in five days. If we don't create a gap in the first few days, it will be difficult for us when SK's momentum picks up in the last two days!"
Viggo slammed the table.
They still had some gap with SK Entertainment, so they could only invest more in publicity before the film festival. This way, they might have a chance to compete.
"But SK Entertainment is also investing heavily in publicity. They seem to be putting in extra effort for this film festival," the director of the publicity department said with a bitter expression.
"Of course they're putting in effort. If they win the box office king at this film festival again, it will be their fourth consecutive win. SK rose to prominence after winning the championship at the International Film Festival. By leveraging their three consecutive wins, they became the world's number one film and television company. Naturally, they don't want anyone to take away this championship, because being dethroned will affect their status."
Viggo said in a deep voice.
"With their all-out effort, our publicity budget needs to be twice as much," the director of the publicity department sighed.
"Never mind twice, even ten times, we have to grit our teeth and invest. Winning the championship can replicate SK Entertainment's rise to fame. It's worth us fighting for it!" Viggo gritted his teeth and said.
The other executives also pondered and nodded.
Indeed, SK Entertainment relied on a sci-fi film at the International Film Festival to win the championship, thus gaining fame overnight. Every subsequent film sold well, and they even formed their own sci-fi culture.
This was the terrifying return brought by winning the film festival championship.
It was also the motivation for all film and television companies to invest heavily in publicity.
Go all out, strive for a brilliant future!
...
United States.
SK Entertainment.
"The heat of the French film has indeed surpassed ours..."
Chairman Raym leaned back in his office chair, holding a glass of red wine.
His favorite thing was drinking red wine; its mellow taste made him linger.
"Should we increase our budget again?" the assistant said in a deep voice.
"It's fine. Giving the opponent a little hope makes the competition more interesting," Raym took a sip of red wine, a smile blooming on his lips.
If they were too far ahead of their opponents, the competition would lose its meaning.
As the number one entertainment company in the cinematic world of Blue Star,
In Raym's eyes, L.A.S. Entertainment was like a mouse he was toying with under his feet.
SK's works had a large basic market globally, which represented potential box office. Even if the opponent's publicity generated high heat, Raym would not panic at all.
"The current statistics show the heat of several participants in the International Film Festival. The first is France's 'The Saint,' the second is our 'Planet Disaster,' and the third is surprisingly China's 'The Wandering Earth'..."
The assistant, holding a tablet, handed it to Raym.
"China?" Raym raised an eyebrow, took the assistant's tablet, "Is China participating in the International Film Festival this time?"
It was no wonder he was so surprised, because China had never been present at the International Film Festival before. Hearing about China so abruptly, he was a bit taken aback.
"That's right. China has produced a good screenwriter in the past two years. The team he led has also produced some good works."
As the assistant introduced, Raym looked at the data on the tablet.
"Jiangnan, I haven't heard of him..." he said with a faint smile. "Judging by the movie title, it seems we have a similar theme?"
"That's right, the genre is also disaster-themed sci-fi, the same theme as our 'Planet Disaster'," the assistant nodded.
"Then his luck is really bad..." Raym shook his head and chuckled.
When he saw the data behind it, he was stunned.
"No wonder..."
According to the statistics, Jiangnan's heat was not high. A large part of the global traffic came from Tingyu and other data.
"What is his relationship with Tingyu?" Raym looked up and asked the assistant.
He had never heard of Jiangnan, but he certainly knew Tingyu, the champion of Times Music King.
"The company has no information on him," the assistant shook his head. "Do you need me to investigate?"
"Forget it, it's a waste of time."
Raym waved his hand, put down the tablet, and picked up the glass of red wine to take another sip.