The first day of the first month.
This year’s Spring Festival movie season still has a few pretty good films.
After all, this is the most prosperous peak season in the industry, so many entertainment companies save their best works for the Spring Festival.
However, this year’s Spring Festival lineup is missing Guangnian Entertainment, the most established film and television company in the domestic entertainment industry.
“Is Guangnian Entertainment betting everything on this drama, ‘The Sound of Rain at Night’?”
“Can’t help it, Guangnian Entertainment is at its last leg. I heard many investment companies have partnered with Xinghui.”
“It’s a do-or-die situation, putting all their efforts into one go…”
“Then there won’t be much intense competition in terms of movies this Spring Festival.”
“Although those films are from top ten entertainment companies, with Guangnian Entertainment absent, Xinghui has no rivals this time. Jiangnan is once again the box office champion for the Spring Festival.”
In the past, during these industry hot times, Guangnian Entertainment was always present. For the past year or so, Guangnian Entertainment and Xinghui’s Jiangnan would constantly compete for box office sales. Although Guangnian Entertainment was always outmatched, the competition was still fierce.
Without Guangnian Entertainment this year, Jiangnan has no opponent.
It’s lost a bit of the fun of competition.
…
Jingdu.
Internal group chat of entertainment companies.
It includes all the top entertainment companies ranked in the top ten, excluding the four major entertainment companies.
“Hahaha, who was it that mocked us Tianyi for setting our release date during Spring Festival? Didn’t expect this, right? There are no strong competitors in the Spring Festival season. Guangnian Entertainment is absent, and Jiangnan has another niche film. Tianyi Entertainment’s youth romance drama is the safest bet this time!”
Liu Weimin, the chairman of Tianyi Entertainment, sent a voice message in the group.
Instantly, the quiet group chat erupted.
“Don’t celebrate too early. Although Guangnian Entertainment is absent from this Spring Festival season, Jiangnan, the king of box office, is still here. What are you so proud of?”
“Exactly, every film by Jiangnan is a box office hit. What does your Tianyi have to do with it?”
“Although in terms of works, your Tianyi’s ‘Just Have You’ has a chance to surpass the works of the same period, that’s under the premise that Jiangnan doesn’t exist.”
The group was filled with peers, all harboring a sense of fear towards Jiangnan.
During festive periods like this, they would automatically avoid releasing their films, possibly winning a box office championship. But if Jiangnan were present, the championship would definitely be his.
This is the terrifying box office dominance of Jiangnan, which he has even demonstrated twice on the international stage!
“You guys know nothing. This Spring Festival season is an unprecedented opportunity. Jiangnan’s film reflects social reality. How many people will watch this kind of niche film?” Liu Weimin retorted.
“Old Liu is still too young. Does he really think Jiangnan only has this much capability?”
“Old Liu, don’t celebrate too early, or you’ll be crying when the opening weekend box office results come out.”
“Do you really think Jiangnan is an ordinary screenwriter? He rose to prominence through his content. Even with a niche theme, there are still many fans who will buy into it.”
“Hmph, I think you guys are just jealous of my good luck. Wasting my time talking to you. When our Tianyi surpasses Jiangnan and wins the Spring Festival box office championship, we’ll attract a large wave of investors.”
After speaking, Liu Weimin stopped paying attention to his peers in the group.
These timid people dared not release their films during the Spring Festival and were still sour about him.
Having been in this industry for so many years, he understood how rare such opportunities were; it could be described as a once-in-a-lifetime chance.
If he truly wins the Spring Festival box office championship, and his opponent is Jiangnan, he will surely attract countless investments, and Tianyi Entertainment will expand its scale accordingly!
“This year has started off well!” Liu Weimin walked out of his office with his hands behind his back, intending to monitor his opponent’s data in real-time.
…
Outside the cinema.
Because there was no overwhelming promotion for traffic-driven films during this Spring Festival season, it wasn’t as bustling as in previous years.
There were also fewer instances of fans buying multiple tickets at once to support their idols.
Zhao Pinchao is an ordinary office worker. He didn’t go home for Spring Festival because, at nearly thirty years old, he was constantly being pressured by his parents to get married. Instead of being nagged at home, he felt it was better to take advantage of the long holiday to relax.
“What movie should I watch?”
Like many people standing outside the cinema, Zhao Pinchao just suddenly wanted to watch a movie and had no specific target.
He scanned the movie posters at the entrance.
Most of the Spring Festival films were generic comedies, followed by youth romance films – things young people enjoyed.
Suddenly, Zhao Pinchao saw a poster featuring a gaunt man, wearing a mask, with sunken eyes.
Below it, the movie title was written.
“Dying to Survive… What kind of movie is this?”
Judging by the name, it seemed to be a film about medicine, and the poster also specifically indicated that it was a film in cooperation with official channels.
Generally speaking, films in cooperation with official channels do not have a fixed target audience, as the market essentially revolves around a few categories: martial arts, comedy, sci-fi, youth romance, and so on.
Films about medicine were very rare, and many people were not interested in this aspect. Watching movies, like reading novels, was for relaxation, to watch what they liked, not to force themselves to watch boring subjects.
With that in mind, Zhao Pinchao decided to buy a ticket for the youth romance film called “Just Have You,” thinking it would be a good way to reminisce about his youth.
However, just as he was about to buy the ticket, he happened to glance at the poster for “Dying to Survive” and saw that the screenwriter was Jiangnan.
“Why not… give it a try? It’s just to kill time anyway.”
Jiangnan was quite well-known in the domestic entertainment industry. Zhao Pinchao, an office worker who didn’t usually pay attention to entertainment news, had heard his name. Moreover, he had watched several of Jiangnan’s works before.
This was the benefit of reputation. Sometimes, even if your product wasn’t particularly appealing, as long as you had a good reputation, many people would choose to support it when there wasn’t much competition.
Many people shared the same thought as Zhao Pinchao.
The name Jiangnan was like a golden signboard.
It represented high-quality films.
Even with a niche theme, many people were willing to give it a try.
Therefore, even though “Dying to Survive” had no prior publicity and only posted a status update close to its release, by the time the movie started, the screening hall was still not empty.
“After looking around, I still choose to support Jiangnan…”
“Can’t help it, it’s not the theme that attracts me this time, but the opponents are too trashy. I hope this movie can be of Jiangnan’s average standard, then it’ll be worth the ticket price!”
“No matter what, works from Jiangnan’s team are at least not bad movies, right? That’s enough.”
“Indeed, the other films, just by their titles, don’t seem interesting. Fortunately, there’s Jiangnan for the Spring Festival season, otherwise, we’d really only be watching bad movies.”
The cinema audience murmured softly, waiting for the movie to begin.
…