The entertainment industry, previously dominating domestic hot searches, now even claims the top spot on international trending lists.
Within the entertainment circle of Blue Star, Ting Yu has become a sensation.
In just two competitions, he has garnered a significant number of overseas fans, none of whom are overseas Chinese, but rather individuals from other nations.
Specifically, Cuba and Russia have established Ting Yu fan clubs. The management of these fan clubs is naturally not a concern for Su Yu. Xing Hui employs dedicated fan operations personnel and planners for fan monetization. However, Su Yu doesn't need to worry about this; his fans require no organization and possess strong monetization capabilities. As soon as he releases a song, they are the first to pay for its download.
The primary difference between traffic-driven and实力 (strength/talent) driven celebrities lies in their fan monetization methods. For traffic stars, it's highly goal-oriented, whereas for实力 stars, it's driven by demand.
The quality of Ting Yu's songs is sufficient to make them spend money. They want to listen to those songs; that's the demand.
This is unlike the traffic-driven approach where companies impose rules, requiring purchases or merchandise to acknowledge fan status.
Regardless of whether they are traffic or实力 stars, fans are indispensable, as they represent value.
...
July marks the beginning of the holiday season.
The arrival of the summer vacation period also signifies a peak month for the entertainment industry.
Various television dramas and films are slated for release during the summer.
This month, major satellite TV stations are launching their flagship dramas and films, all aiming to capture the massive traffic wave of the summer season.
Mango TV's latest romance drama, "Please Let Time Love Me," is adapted from the novel of the same name by the renowned romance author Liu Min.
Romance dramas are inherently targeted at young audiences, and as the premiere approaches, advertisements are plastered everywhere.
Of course, Mango TV isn't the only one with pre-release buzz; their long-standing rival, Blueberry TV, is also active.
"Blueberry TV's latest epic Xianxia production, 'Yi Nian Xiao Yao,' is set to premiere, a classic Xianxia IP brought to life!"
Due to Jiang Nan's dominance in the Xianxia genre, production teams have turned their attention to classic Xianxia novels from over a decade ago. These works remain timeless classics in the hearts of many, bolstered by nostalgia.
This particular drama, "Yi Nian Xiao Yao," is hailed as the beginning of Xianxia, hence the production team's immense confidence in its success.
Another interesting observation is that these dramas are all promoting the involvement of veteran actors.
Currently, traffic stars in the film and television industry are no longer guarantees of high ratings; in fact, they can negatively impact viewership.
This situation has developed entirely due to Jiang Nan's influence.
He has elevated the aesthetic standards of the film and television industry, educating audiences on what constitutes a good drama and what true cinematic production entails.
As a result, the public is naturally less inclined to patronize dramas relying solely on traffic stars.
Certainly, traffic still holds its market. Production teams are casting one or two traffic actors in lead roles while veteran actors play supporting characters, effectively resolving this issue.
Admittedly, the results have been quite impressive, attracting viewers who appreciate veteran actors as well as the support of traffic star fans.
"It's clear the two TV stations have coordinated this time. Romance targets female viewers, while Xianxia appeals to male audiences."
"It looks like Mango TV is set to win this summer season. After all, male audiences have games besides television, and the female audience market share is significantly stronger."
"How boring. I was hoping to see the two stations go head-to-head again for ratings."
Just as the audience anticipated.
At this very moment, executives from Mango TV and Blueberry TV are seated in a private room at a tea house, enjoying tea.
"Old Li, your Mango TV has found a loophole this time," said Liu Hong, the Market Department Director of Blueberry TV, taking a sip of tea with a smile.
Li Yuchun, the Director of Mango TV, who was experiencing a bit of thinning hair at the crown, waved his hand dismissively. "Old Liu, what are you talking about? After competing for so many years, this is the first time we've had such unspoken agreement. Shouldn't we celebrate?"
"Indeed, it's the first time we haven't clashed. I think we can plan our releases together in the future," Liu Hong sighed, setting down his teacup.
Previously, in their scramble for summer season market share, they had invested heavily in promotions.
They had never considered separating male and female audiences in this manner.
This time, it was good fortune that both signed two dramas with different target audiences, leading to this meeting over tea.
"Actually, you haven't lost out, Old Liu. Xianxia is a huge trend right now, and with the added nostalgia for your drama, the ratings are sure to be good," Li Yuchun analyzed.
Liu Hong felt pleased but feigned concern on his face, "It can't compare to your romance drama."
They continued to compliment each other.
Just then.
Li Yuchun, who was browsing his phone, froze.
"What's wrong?" Liu Hong asked curiously.
The latter remained silent, instead handing his phone to Liu Hong.
Upon taking it, Liu Hong, just like Li Yuchun, was stunned: "This... how is this possible? I didn't receive any notification??"
On the phone was a poster.
The poster featured a monk on horseback, a monkey with a staff, a pig, and a bald monk carrying a shoulder pole.
#Popular author Jiang Nan's acclaimed masterpiece "Journey to the West" to premiere on CCTV Channel One's prime time slot, a collaboration with Ting Yu for the soundtrack. Stay tuned!!#
The title "Journey to the West" is familiar to everyone.
Jiang Nan is also no stranger.
Ting Yu is even less so.
Li Yuchun's scalp tingled. He rubbed the bald spot on his head, looking anxious. "What do we do?"
Liu Hong heard him, twitched the corner of his mouth, and finally managed two words: "Just mix it!"
What else could they do?
CCTV Channel One goes without saying.
And it's Jiang Nan's "Journey to the West"!
Even more outrageously, they've added the currently hottest artist, Ting Yu!
With such a lineup, who could possibly compete?
"Why wasn't there any news?" Li Yuchun asked with a distressed expression.
"If you didn't get any notice, then naturally we wouldn't have either," Liu Hong replied curtly.
Generally, dramas begin promotional activities a month before their release, as publicity requires time and repeated exposure to leave an impression on the public. However, this "Journey to the West" only announced its news shortly before its premiere.
Yet, upon contemplating the lineup, both of them felt a sense of understanding.
Jiang Nan plus Ting Yu.
If it were them, they wouldn't spend money on promotions either.
Because the names of these two individuals are the best form of publicity!
Jiang Nan's acclaimed masterpiece "Journey to the West," coupled with its status as a classic lauded by major literary figures, speaks volumes about the book's standing.
And that's not all; the soundtrack for the "Journey to the West" drama is being handled by Ting Yu.
This is absurd!
Utterly absurd!
The previously mellow tea suddenly tasted bland.
The two long-time rivals lost the mood to continue their meeting.
They set down their teacups and headed outside.
As they parted ways outside the tea house, they exchanged glances.
"Glad you're here!"
"Glad you're here!!"
They spoke in unison, sharing a sentiment of not being alone in their endeavors...
...