November arrived.
The weather gradually turned cooler.
However, the online heat surrounding Jiangnan remained exceptionally high.
The incredibly impressive data and popularity of "The Return of the Condor Heroes" moved the entire market.
It had been many years since such an explosive drama had been released.
Even Jiangnan's previous "Chinese Paladin" series hadn't garnered the same level of attention as "The Return of the Condor Heroes."
Seizing this momentum, Xinghui Entertainment once again released news that shocked the industry.
#Xinghui Entertainment's Film and Television Department Will Fully Launch a Film and Television Investment Plan!#
As is well-known, in Xinghui Entertainment's financial reports, Jiangnan's several works had always been self-funded by the company, with investment amounts considered very low by market standards, yet the return rates were incredibly impressive.
With such high returns, many film and television investment companies in the market wanted a piece of the pie. However, Xinghui had not previously accepted these investment companies. Everyone understood, as Xinghui's main focus remained on music.
Apart from Jiangnan's works, Xinghui only purchased smaller IPs for the filming of web short dramas.
But now, Xinghui Entertainment had suddenly declared its readiness to negotiate with investment companies, a move undoubtedly aimed at seizing market share in the film and television industry.
"Xinghui is preparing to go all-in on the film and television industry!"
"Haha, the spring for film and television dramas is coming. Anyway, I'll support every drama Xinghui makes!"
"Actually, some of Xinghui's short dramas are also very good. They've always prioritized quality, it's just that Jiangnan's fame is too great, overshadowing the popularity of these short dramas."
"Just based on Xinghui's attitude towards filming, I will support them!"
The film and television industry naturally hoped Xinghui would produce more content.
After all, in a market where traffic is king, only they insisted on prioritizing quality. Whether it was Jiangnan's works or the short dramas they filmed, it reflected the company's attitude.
For a company that meticulously produced dramas and didn't treat its audience as fools, everyone naturally supported them.
However, at a time when Guangnian Entertainment's reputation had been damaged, Xinghui's forceful entry into the film and television market marked the official start of the war.
In response, the veteran entertainment company, Guangnian Entertainment, naturally would not stand idly by.
Guangnian Entertainment Conference Room.
Li Hongyi frowned, a trace of exhaustion on his brow.
During this period, the more popular "The Return of the Condor Heroes" became, the greater the pressure on Guangnian Entertainment.
With Jiangnan at its helm, Xinghui could easily seize film and television resources.
Originally, due to the previous Jin Ya Film Festival incident, Guangnian Entertainment's reputation was not good. Now, with Xinghui's strong rise, Guangnian's business appeared incredibly sluggish.
The market was like this: investors gravitated towards whichever entertainment company was making money.
Especially in the film and television industry, where a single project could involve billions of funds. It seemed that besides Jiangnan's works at Xinghui, no other production dared to use all of the company's funds for filming; these all required investors.
And now, investors who had previously collaborated with Guangnian Entertainment were already taking their money and queuing up at Xinghui.
Li Hongyi was naturally on pins and needles.
And this wasn't the most important thing.
The most critical issue was that many people who had purchased Guangnian Entertainment's stock could no longer hold on.
"What should we do?" he asked the shareholders.
The others also looked displeased,
falling into deep thought.
In the past year, Guangnian Entertainment had been nearing a state of loss, and its stock had plummeted. If no solution was found, they could only wait for death.
"No one expected Jiangnan's counterattack to be so fierce..." someone sighed.
"We shouldn't have done that back then, and we wouldn't have offended Jiangnan!"
"Alas... I said back then that we should compete honorably."
When it came to employing internet trolls to smear Jiangnan, most shareholders had agreed, with only a few holding opposing views.
Now that things had progressed to this point,
those who had opposed naturally wanted to hold someone accountable.
Seeing everyone sighing dejectedly,
Li Hongyi, upon hearing these negative remarks, became furious.
He slammed the table and roared, "I didn't call you here to complain!" Dafeng Novel Network
As the chairman and the largest shareholder, Li Hongyi still held authority within Guangnian Entertainment. Seeing him lose his temper, all the shareholders fell silent and lowered their heads, not daring to meet his gaze.
"Let me say a few words..." At this moment, a middle-aged man suddenly spoke.
"Uncle Chen, please speak," Li Hongyi took a deep breath, his tone softening.
This middle-aged man was named Chen Guowen. He was a very senior figure in the company. It was he who had proposed abandoning the music business and focusing entirely on stabilizing the film and television business when facing Huang Chao Entertainment in the past, which allowed Guangnian Entertainment to weather the storm.
Therefore, for the entire company, Chen Guowen was considered to have saved Guangnian Entertainment once.
"Xinghui today is even more difficult to deal with than Huang Chao Entertainment was back then. They have Ting Yu in music and Jiangnan in film and television," Chen Guowen sighed deeply, analyzing.
After speaking, he felt everyone's gaze on him and couldn't help but sigh again, continuing, "Back then, Lin Zhaoyang managed to snatch all our music business with the help of Mo Yan. Now, Xinghui has Jiangnan as a trump card, and with the reputation they've built through Jiangnan, this time it's truly precarious..."
Li Hongyi frowned with annoyance, interrupting, "Uncle Chen, we know all of that. Do you have any good ideas?"
In his opinion, Chen Guowen's words were completely unnecessary.
Because they greatly affected everyone's morale.
Although Guangnian Entertainment didn't have much morale to begin with.
But they couldn't boost the enemy's morale while crushing their own.
"The method is simple," Chen Guowen wasn't annoyed after being interrupted.
"What method?" Li Hongyi's brows lit up, and he leaned forward.
"After 'The Return of the Condor Heroes' ended, there was a preview, and Jiangnan's next drama is called 'The Heaven Sword and Dragon Saber.' According to Jiangnan's filming progress, it should be released during the Spring Festival slot," Chen Guowen said softly to Li Hongyi.
Li Hongyi paused for a moment, then realized something. "Uncle Chen means we should compete with Jiangnan?"
Chen Guowen smiled and nodded: "Exactly."
To seize market share, if one couldn't defeat the enemy through other means, then there was only one way: direct confrontation.
"However, Jiangnan's wuxia dramas have been hyped up so much. Even if we want to film a good work, we don't have a good script..." Li Hongyi felt Chen Guowen was stating the obvious.
If they could confront Jiangnan directly, what else was there to discuss?
"Although Jiangnan's wuxia dramas are excellent, the wuxia genre in China isn't his alone to dominate," Chen Guowen said with full confidence.
Upon hearing this, Li Hongyi pondered with a serious expression. He tapped his fingers on the table, and suddenly his eyes lit up: "Old Mr. Xiao?"
"That's right, it's Old Mr. Xiao. I have inside information that he has an unpublished work. As long as we can obtain the copyright, the script problem will be solved. With the script issue resolved, wouldn't things become much simpler for us afterwards?"
Li Hongyi and the other shareholders were all ecstatic!
If this were true, then Guangnian Entertainment still had a chance!