The drama "Xianjian" is a hit.
It's a hit, from the TV series to the soundtrack!
Moreover, it surpassed 100 million views in two hours, setting a historical record for online dramas.
In fact, many people know that the drama's success far exceeds this. The true 100 million views were achieved in just one hour. Due to insufficient traffic, it only had five million views in the first hour, and the real surge in popularity came after that.
Furthermore, the average viewership for the first four episodes has now reached 300 million.
This is unprecedented data for an online drama.
The concurrent drama "Wen Jian Xun Xian" has been completely overshadowed.
Especially after the ratings were released, it became a laughingstock.
From a shocking debut of 4.3% to a mere 0.2% in the fourth episode, it can't be called a cliffhanger, but rather an explosion at ground zero.
"As expected, even traffic can't withstand the impact of the general audience. Xianjian has gained the liking of the public through its quality, and it has even attracted many traffic fans!"
"As a book fan of Wen Jian, I was devastated when I saw the spiritual energy manifested as a horse, but at the same time, I am also a book fan of Xianjian. When I saw Li Xiaoyao flying on his sword, I had to say, this Xianjian drama is truly amazing!"
"Xianjian's success shows that the film and television industry is not without hope. At least audiences can distinguish what is truly good work. In this era of traffic, it is too difficult to defeat traffic with quality, but Xianjian has achieved it."
"What I am most grateful for now is that when Zhang Qingyun auditioned for the male lead of Xianjian, the crew rejected him. Shen Qingfeng has truly brought Li Xiaoyao to life. I can hardly imagine what it would be like to have Zhang Qingyun's AI-like face play Li Xiaoyao."
Various film critics posted on Weibo, expressing their opinions on the drama "Xianjian".
Everyone unanimously agreed that it was a work of sincerity.
Whether it was acting, special effects, costumes, makeup, or most of the on-location shooting, it demonstrated the crew's sincerity. Most importantly, the drama had very little marketing in its early stages.
With new actors, a new director, and veteran actors, not only was there no immaturity from the newcomers, but the presentation of the visuals and acting was very mature.
As "Xianjian" became a huge hit.
The Weibo followers of several lead actors surged.
Not to mention Jiang Nan. As long as the drama doesn't falter in the later stages, his transformation from a web novelist to a screenwriter will be considered successful. With two movies and one TV series, Jiang Nan has definitely made his mark in the film and television industry.
Debut at its peak, his reputation has also gained public recognition.
There are two directors for this drama, Gu Qianqian and Zhang Li. They had already appeared in the public eye with "Pegasus". For a new female director to direct a box-office hit movie is already incredible, and now she has produced a hit TV series.
This new director has something!
Gu Qianqian's name has entered the public consciousness.
And at this moment.
Jiang Nan finally updated his Weibo.
"Xianjian 3 is scheduled to start filming in January, with Shen Qingfeng tentatively cast as the male lead, and Qin Xiaorou and Qin Xiaoyuan as the female leads. Other roles are currently recruiting actors."
Su Yu had also considered having different actors for Xianjian 3, but later he felt that if he wanted to enter the film and television industry, he needed to have his own stable team.
After all, on Earth, the lead cast of these two dramas in the past almost propelled several top stars in the entertainment industry for the next decade.
This shows the star-making ability of these two dramas.
And Su Yu's plan was to directly make Shen Qingfeng and the Qin sisters his core team. These three are excellent in both appearance and acting, and Shen Qingfeng is his disciple, while the Qin sisters are also his people.
Just as he wanted to cultivate a few kings and queens in the music industry, he also wanted to cultivate a few film emperors and empresses in the film and television industry.
At that time, whether it was the music scene or the film scene, the entire entertainment industry's top stars would be Su Yu's people.
Is it reasonable for me, a college student, to become an entertainment mogul?
Speaking of which, Su Yu is still a sophomore, but he goes to school less and less. However, this situation is very normal in art colleges, as the graduation exam is judged by one's work. Su Yu already has the conditions to graduate, but the school considers him their best recruitment advertisement and has kept him enrolled at Qingda University for these semesters.
Su Yu did not refuse. Qingda University has treated him very well, and he is willing to do something for the school.
...
In the following days.
"Xianjian" continued to hold the top spot on Tencent Platform's film and television rankings.
And Tencent Platform was very cooperative, not requiring Xinghui to pay for promotion, but promoting "Xianjian" on various platforms themselves.
After all, online dramas are a win-win model for the platform and the production team.
The more members who subscribe, the more money the platform makes.
Moreover, an excellent online drama can indirectly increase the platform's viewership.
As a giant in the video platform industry, Tencent Video naturally has unique insight. Although Jiang Nan has just begun to emerge in the film and television industry, everyone can see his potential. Platform executives held an emergency meeting overnight.
"I can feel that this drama might change the current state of the film and television industry."
"Should we increase our efforts?"
"Of course, remove those small advertisements and replace them with posters for Xianjian. We need to give Jiang Nan enough face."
"Do we really need to be this grand? It makes us Tencent Video seem like we're fawning over Jiang Nan."
"You know nothing. Haven't you learned from the mistakes of the music department next door? If they had promoted Tingyu more back then, how could Wangyun Music have had a chance."
"Indeed, Wangyun Music itself jokes about pleasing Tingyu. As soon as Tingyu releases a song, they actively promote it, and the promotion is pervasive. But can Jiang Nan compare to Tingyu?"
"Short-sighted! I have a feeling that Jiang Nan could be the next Tingyu in the film and television industry!" Liu Cheng, the project director of Tencent Video, slammed the table and said fiercely.
"Hiss... Director Liu thinks so highly of him?"
"Of course. Therefore, we must treat Jiang Nan the way Wangyun Music treats Tingyu. Don't repeat the mistakes of the adjacent music department, understand!" Liu Cheng said earnestly.
Finally, Tencent Video decided on a plan: to promote "Xianjian" at all costs to gain Jiang Nan's favor!
So.
The entire platform seemed to be taken over by the "Xianjian" production crew.
Not only was "Xianjian's" poster displayed on the homepage, but many other pages also had prominent advertisements.
Even more outrageously, when other TV series were paused, advertisements for "Xianjian" would pop up!
"Damn, they're just kissing up, aren't they?"
"Is Tencent Video determined to latch onto Jiang Nan's leg?"
"Haha, that's more like it. Mango TV is probably crying their eyes out now."
"Serves them right. I heard that "Xianjian" had already secured its release slot, but Mango TV actually reneged at the last minute and gave the slot to "Wen Jian Xun Xian"."
"What 'Wen Jian Xun Xian'? That's 'Wen Ma Xun Xian'!"
"Haha, little black guy, finally revealed your true colors?"
"Sorry, I naturally don't like horses. I prefer infantry."
"Brother, you're still young. Infantry is boring. Cavalry, although it has horses, also has plot. The plot is the essence."
"Um... I have a friend who doesn't dislike either. Can you send him what you're talking about?"
"That's right, I am that friend."