"Yes, at a price of 98 yuan per box, it has indeed surpassed the purchasing power of ordinary people. Therefore, this product this time is not prepared for the poor or ordinary people, but for the middle class, white-collar workers, and the wealthy!" Huang He said indifferently.
"Boss, are you really determined to enter the luxury goods industry?" Qu Wei hesitated for a moment, then asked.
"That's right, you can actually see the future from the smallest signs and figure out my plans!" Huang He looked at Qu Wei with appreciation, then said, "Yes, the previous Dragon and Phoenix series made me feel that we already have the potential to impact the luxury clothing market, so I plan to give it a try."
"What if it fails?" Qu Wei asked curiously.
"If it fails, it fails. We won't lose anything, why are you so afraid of failure!" Huang He smiled.
"That's true! If it fails, what impact will it have!" Qu Wei smiled and her slight worry vanished.
Of course, in reality, it was far from that simple. The investment in this blind box would be at least several million RMB, and if it failed, all of this investment would be lost.
If it were a small factory, or even a medium-sized enterprise, like Liu Shang Qu Shui Cai Wei before it joined the Jiangnan Chamber of Commerce, it might have directly declared bankruptcy.
Only when it reached the current behemoth, Jiangnan Group, could it be dismissed with a smile.
"Boss, how should we operate it specifically?" Qu Wei asked curiously.
"Tell me your thoughts!" Huang He said.
"First, naturally, we need to meticulously design a set of gorgeous Hanfu!" Qu Wei pondered for a while and then said, "I will make this Hanfu more gorgeous and exquisite than the previous Dragon and Phoenix Auspicious Hanfu. At the same time, I plan to use techniques such as diamond inlay. In short, it must live up to the positioning of luxury goods."
"Secondly, we need to link this Hanfu with some ancient legends, such as imperial use. These can deepen the heritage of this garment."
"Finally, I plan to invite some celebrities to wear it, and then contact some fashion media for promotion. That should be about it!"
After stating her thoughts, Qu Wei looked at Boss Huang with anticipation, clearly hoping for his praise.
To her surprise, Boss Huang just sat there and smiled slightly, but his expression was unreadable, which made Qu Wei unsure of Huang He's intentions.
Could there be something wrong with her ideas?
"Your method won't work!" Just as Qu Wei was worrying, Huang He said very decisively, "This is the method that general luxury goods companies use to operate luxury brands. It might succeed, but there's also a high chance of remaining unknown. After all, there are too many products with the same marketing strategy as yours. It's difficult to break through the siege."
"Alright, I have no ideas. Boss, you tell me what to do!" Qu Wei said somewhat dejectedly.
"First, regarding the choice of clothing, the design should not be too elaborate. Because this time, I hope you design Hanfu that can lean towards everyday wear! However, it needs to be visually perceived as gorgeous and noble," Huang He said.
"Everyday wear Hanfu, yet gorgeous and noble!" Qu Wei's eyes darted. "Boss, you've given me a monumental task."
"Hanfu itself is a rather complicated garment to wear, and one's movements are easily affected once worn. You are now asking me to design Hanfu that can be worn daily, which means I have to abandon many complex designs that affect movement."
"That's fine, but the problem is, if I discard these complex designs, how can I create a gorgeous and noble temperament for you? This is truly difficult for me!" Qu Wei spread her hands.
"That's your business, not mine!" Huang He raised his eyebrows. "But I believe in your abilities, and you need to understand that if this matter is accomplished, you can truly step into the ranks of top international designers, and even an unparalleled Hanfu designer. This title is enough for you to become an ancestor in this field!"
"Because I have studied carefully, the reason why Hanfu has gradually disappeared from daily life is not because it is not beautiful or aesthetically pleasing. It is because, as I said before, it is complicated to wear and easily affects movement!"
"That's why the 'Hu Fu Qi She' movement came about. It's precisely because during the Spring and Autumn and Warring States periods, our Han ethnic group was accustomed to wearing wide sleeves. While this naturally had a majestic beauty, it was very inconvenient for movement. To the extent that cavalry could not be promoted in China at that time, because such clothing was completely unsuitable for riding horses at high speeds."
"It wasn't until King Wuling of Zhao realized this shortcoming and ordered all cavalry to abandon traditional Hanfu and adopt the clothing of the Hu people when riding horses, which was actually tight-fitting pants, along with measures such as padding with several layers of linen in the crotch, that the Zhao state's iron cavalry was eventually forged, driving the Xiongnu to dare not graze their horses to the south."
"It was also after King Wuling of Zhao that the cavalry of the various central plains states abandoned traditional clothing and uniformly adopted convenient Hu-style clothing. Only then did the history of cavalry warfare on a large scale in China officially begin, and the method of combat using chariots that had continued for thousands of years was completely eliminated."
"Well, no one would have thought that chariots would return thousands of years later!" Huang He sighed.
"Returned?" Qu Wei was stunned. "Do any countries still use chariots in war now?"
"Yes, but modern people have abandoned the animal power of ancient chariots and replaced it with engines. At the same time, to defend against bullets, thick armor is installed. Finally, to increase attack power, swords and sabers are discarded and cannons are mounted. Thus, chariots have reappeared on the battlefield!" Huang He laughed.
"Boss, you're talking about tanks, aren't you?"
"Pretty much. In fact, tanks and ancient chariots are the same in principle. Both use the high mobility and high protection of vehicles for combat. And during the Spring and Autumn and Warring States periods, terms like 'a state of a hundred chariots' and 'a state of a thousand chariots' were used to describe a country's strength. This 'chariot' refers to the vehicle."
"Simply put, the more chariots a country has, the stronger its combat power!"
"Now, it's the same principle: the more tanks a country has, the stronger it is!"
Huang He's words left Qu Wei speechless. In the end, she could only say helplessly, "Boss, if you insist on convenient wear, then we will have to abandon all the old Hanfu styles, integrate the characteristics of modern clothing, and then create an entirely new Hanfu. But this would not be pure Hanfu!"
"It doesn't matter. Times are developing, and Hanfu is not static. The Han, Tang, Song, and Ming dynasties, the Han ethnic clothing of each period has its own characteristics, and all these clothes can be uniformly categorized as Hanfu."
"So, in my Celestial Dynasty, it is a brand new dynasty, and naturally, it should have new characteristics for the Han ethnic clothing. Perhaps some people now might think this is not Hanfu, but after hundreds or thousands of years, our clothing characteristics will also become part of Hanfu!" Huang He said.
"..." Qu Wei's mouth hung open. She had never heard of these theories, nor had she ever thought about them. She had always been quite troubled by the various stylistic issues of ancient Hanfu, always feeling that if she altered certain styles, it would be like offending her ancestors, and she would be a betrayer of tradition. Now, with Huang He's words, Qu Wei instantly felt that her perspective had completely broadened.
Well, Huang He's words were just for now, because the Hanfu trend had not yet surged domestically, at least the Hanfu bar had not been established, because Baidu Tieba itself did not exist.
If it were around 2015, and Jiangnan Group's Hanfu dared to tamper with any aspect of ancient Hanfu styles, it would likely be met with public denunciation from various so-called "tongpao" from all corners of the country, who would curse Jiangnan Group for completely abandoning the Hanfu business, ceasing to operate and sell any Hanfu, and abandoning the entire market.
Then these "tongpao" would proudly tell others that they had saved Hanfu.
"Boss, with what you've said, I already have an idea. I will strive to submit the design drafts to you within three months!" Qu Wei said solemnly.
"Good!" Huang He nodded with satisfaction, then continued, "Although the clothing itself is the most important thing this time, don't forget that these clothes are sold through blind boxes. So, the common and rare items in the blind box are actually also very important. Do you have any ideas?"
"Ah... shouldn't we just put some clothing around 100 yuan in there?" Qu Wei answered instinctively, because that was the old routine.
"No, we can't do it this way this time!" Huang He shook his head. "This is a blind box of 98 yuan per box, so the ultimate prize of the blind box is a set of Hanfu that we have meticulously designed, incorporating a lot of our effort. In our opinion, it is a product worth the price."
"But in the eyes of users, it's not like that. They can't see how much effort we've put into this set of Hanfu. They might even feel that this set of Hanfu is not as good as the previous Dragon and Phoenix style because it's simpler this time."
"So we must find ways to reflect the uniqueness of this set of blind boxes in other aspects. At least we have to make the blind boxes, priced at 98 yuan each, seem worth the price!"
"...Boss, you command, I will listen to you!" Qu Wei was speechless again. She found that she couldn't keep up with Huang He's thinking at all and could only obediently wait for Huang He to guide her.
Meanwhile, Huang He was also somewhat enjoying this feeling, so he smiled and said, "Therefore, in this blind box, I plan to put all limited edition products that cannot be purchased in the outside world, and these products are also extended merchandise specifically customized for this set of Hanfu!"