Take a bite of pudding

Chapter 1443 The Newcomer Jia Yapeng

Before the negotiation officially began, Yang Yuan played a small trick. This was supposed to be a secret negotiation, but Yang Yuan "accidentally" leaked it to one of the most talkative senior executives in a company.

This executive, naturally unable to keep his mouth shut, immediately passed the news on to several friends. Consequently, the news that Jiangnan Group intended to acquire Fantasy Computer spread like wildfire throughout the industry.

Following this, Yang Yuan feigned extreme anger, personally apologized to Jiangnan Group, and then fired the executive who had leaked the information.

While this series of actions seemed somewhat convoluted and complex, the effect was remarkable. Fantasy Computer's stock began to soar, rising by a staggering 17% in a single day. This growth was exceptionally impressive.

Fantasy Computer was listed on the Hong Kong Stock Exchange, which has no daily limit on stock price fluctuations.

As the news spread further on the second day, Fantasy Computer's stock price increased by another 15%. The combined increase over two days exceeded 35%, leaving all the shareholders unaware of the initial leak utterly stunned.

This was the legendary reputation of Boss Huang. After all, from 2001 to the present, a period of 15 years, Boss Huang had never made a single wrong investment, each one yielding returns multiplied several times over.

This had become an astonishing legend worldwide. Many media outlets and even textbooks loved to write about Boss Huang's stories as sensational success tales, and what was even more absurd was that these success stories were all true.

Therefore, when the market heard again that Boss Huang was considering investing in Fantasy Computer, its stock price immediately began to surge.

This was an enterprise favored by Huang He. If it didn't increase several times in value, wouldn't that be an insult to Boss Huang's foresight? And if not now, when would be the time to buy Fantasy Computer stock?

As Fantasy Computer's stock price rose, the banks' pressure to collect debts became less urgent.

After all, everyone understood that forcibly demanding payment from a company would likely result in a lose-lose situation.

If Fantasy Computer could be successfully acquired by Jiangnan Group, with Jiangnan Group as a backer, wouldn't there be any worry about recovering the loans from Fantasy Computer?

Therefore, even if they had to exert pressure, they would wait until the outcome of this acquisition negotiation was finalized.

Ultimately, Yang Yuan's clever ploy achieved astonishing results. Simply by releasing this piece of information, Fantasy Computer's situation instantly became much more comfortable.

As for Jiangnan Group, they did not seem to express much indignation about the matter. The acquisition negotiations proceeded as scheduled, and the representative from Jiangnan Group for this negotiation was named Jia Yapeng.

Upon seeing the negotiation representative, Yang Yuan immediately felt displeased. This individual was very young, estimated to be less than half his age. For Jiangnan Group to send such a young person to represent them in negotiations was clearly a sign of disrespect, wasn't it?

"Calm down! Don't get angry!" Yang Yuan admonished himself inwardly. "This is Jiangnan Group's negotiation tactic, deliberately sending such a young person to provoke me and make me make wrong decisions during the negotiation. I must suppress my anger and make the correct choices!"

Through this constant internal self-admonishment, Yang Yuan quickly regained his composure and assessed the young man with a calm gaze.

In reality, Yang Yuan had misjudged Jiangnan Group. Although this newcomer was young, a post-90s individual, and only 27 years old by Chinese reckoning, he had already become one of the senior executives at Jiangnan Group. He currently managed the entire marketing department of Jiangnan Group, and his rank had risen to Level 15, which was unheard of for a 27-year-old. Those who joined Jiangnan Group in the same cohort were currently only around Level 8.

It should be noted that within Jiangnan Group, everyone unanimously agreed that the most difficult thing to improve was not one's position, but one's rank.

In Jiangnan Group, as long as you demonstrated capability, you would generally be promoted. However, rank was different. One either painstakingly earned it over time or had to achieve one significant accomplishment after another, forging a vast territory for Jiangnan Group, to reach the extraordinary level of Level 15 by the age of 27.

If Yang Yuan had the opportunity to review intelligence reports about this young man within Jiangnan Group, he would have been astounded.

This individual, originally a student from a second-tier art institution, graduated in 2011. With such academic credentials, he would never have been able to enter Jiangnan Group, at best becoming an ordinary salesperson in one of Jiangnan Group's subsidiary stores.

However, at that time, Jiangnan Group was promoting its game "Warcraft 6" and held an illustration competition. Jia Yapeng won first place with an illustration of a Blood Elf and was subsequently noticed by the art department of "00 Games," earning an opportunity to work in the art department.

After working in the art department for merely three months, he gained the appreciation of his superiors and was allowed to lead an independent project team to develop the card business for "Seven Saints Summon." Leading his team, he developed a complete set of Warcraft collectible cards in just three months.

Subsequently, to promote this set of cards, he innovatively collaborated with small convenience stores outside all schools, implementing a promotion where customers would receive card packs with their purchases.

Card packs that would normally cost one yuan to purchase were offered as a bonus for every one yuan spent at a convenience store, giving away small packs of "Seven Saints Summon" card packs. In a single day, over 92 million small card packs were distributed nationwide.

Would giving them away for free lead to losses?

Of course, there were losses. Therefore, there were naturally ways to make money. The first series of "Seven Saints Summon" collectible cards consisted of over 160 cards, with each card available in three different types: common, foil, and full-art foil.

The free small card packs contained only common cards. Perhaps one foil card would be included in every 150 packs, but that was the extent of it. To obtain the truly rare full-art foil cards, and even rarer character cards and full-foil character cards, one had to purchase separately sold foil packs at a price of five yuan per pack.

A foil pack guaranteed at least one foil card, and a box of 24 foil packs guaranteed at least one full-art foil card. A case of 48 boxes would guarantee only 2-3 full-foil character cards.

Imagine, when a group of young children, having accumulated a pile of common cards from their daily snack purchases, would they not instinctively desire to obtain the foil versions of these common cards, and even rarer full-art foil cards?

Even if only one in a hundred children purchased a five-yuan foil pack, when they brought their shiny foil cards back to class, how many other children's competitive spirit would be ignited, prompting them to use their parents' allowance money to buy foil packs?

And once they owned foil cards, wouldn't they then want to collect the complete set of full-foil cards and full-foil character cards?

In any case, the children were completely hooked. Jia Yapeng then immediately arranged for his project team to contact various internet influencers, having them specifically post videos of them opening card packs live and uploading them to their own video websites for promotion, attracting many adults who enjoyed collecting cards.

Seeing such videos online, and observing that the children around them were also buying these cards, many people began to get involved.

These professional card players were formidable; they might purchase several boxes or even over a hundred boxes of cards at once, then spend time opening them at home to obtain the single full-foil card in a box, and so on.

According to statistics, to truly collect all versions of the first series of cards, one would need to purchase at least 12 cases to have a chance of completing a set. The wholesale price of one case was as high as 4,000 yuan.

Thus, Jia Yapeng, with "Seven Saints Summon," a product that had no IP support, managed to create a market with an annual sales revenue exceeding 2 billion RMB.

This even bewildered the leaders who had initially supported him. Most importantly, this performance reached the ears of Boss Huang, who even personally invited Jia Yapeng to dinner. Afterward, he expanded Jia Yapeng's project team tenfold, allowing him to do as he pleased.

The result was that Jia Yapeng's card business grew larger and larger, and along with it, a large number of cultural and creative products derived from the card business, generating hundreds of billions of RMB in profits for Jiangnan Group annually. It is said that he is now fully focused on developing a game called "Genshin Impact."

This game was designed with the "Seven Saints Summon" card he originally created as its core, but it is not a card game.

Conversely, according to the setting, "Seven Saints Summon" is merely a toy used by some characters in the world of Genshin Impact for leisure and entertainment. The world of Genshin Impact is a much larger and more magnificent one.

With these achievements, Jia Yapeng naturally rose steadily through the ranks, and his rank also continued to increase. Boss Huang also continued to assign him greater responsibilities.

He is now not only responsible for the Group's 20-year business but also for the Group's marketing efforts. Boss Huang has even publicly praised Jia Yapeng, stating that Jia Yapeng is qualified to be his successor and the next God of Marketing, and so on.

Upon hearing this statement, many people within the company immediately regarded Jia Yapeng as the future successor of Jiangnan Group. Therefore, Jiangnan Group sending him to negotiate with Yang Yuan was not an intentional act of sending a young person to provoke him; this individual truly held a pivotal position within Jiangnan Group. It was just that individuals outside Jiangnan Group rarely received information about him, as Jia Yapeng had always been very low-key in his conduct.

[Ahem, Boss Jia is making a cameo appearance, but this is not Boss Jia from another book; this is the Boss Jia from the original world who did not transmigrate. This is a special declaration!]