One hour after the flagship store opened, Liu Xiangjiang smilingly came to report to Boss Huang, who was sitting on the third floor of the shop, "Boss, all the grain and oil blind boxes have been sold out."
"Just sold out?" Huang He was startled, then asked in surprise, "How many grain and oil blind boxes did you prepare? Wasn't it too few?"
"Not too few, a full 3,000 grain and oil blind boxes. We originally thought they would last for three days, but they were all sold out in just one hour!"
"Hmm, it's about what I expected. After all, this is a product that the people love to see!" Huang He nodded. Twenty minutes later, another message arrived: the clothing blind boxes were also sold out. The quantity was not as much as the grain and oil blind boxes, but it was still 2,000, and they were all sold out.
Then came the snack blind boxes, toy blind boxes, accessory blind boxes, sports blind boxes, watch blind boxes, kitchen blind boxes, digital blind boxes, and finally even the home appliance blind boxes were sold out.
This was because someone spent only 10 yuan and opened a television worth 2,000 yuan on the spot. Since this television was indeed on display in the store, the person took it away immediately. The store even sent a truck to help transport it, which instantly caused a sensation, and the home appliance blind boxes were swept away.
By the afternoon, several hours later, even though there were still thirty to forty people queuing outside the store, only leather goods blind boxes, figurine blind boxes, and book blind boxes remained for sale inside the store, which were considered somewhat niche.
Alas, as a leather goods blind box that pioneered the Jiangnan brand, it was neglected. This made Huang He feel a little hurt. Of course, this was because the market for leather goods blind boxes was already saturated.
However, this also indicates that our Boss Huang had struck a decisive blow, perfectly satisfying the needs of the masses. The entire blind box business was bound to reach a new climax.
By five in the afternoon, the leather goods blind boxes were also sold out. Only the figurine and book blind boxes had half remaining, while the warehouse was completely empty, with nothing left.
Helplessly, Boss Huang had to announce the early closure of the store, allowing those who had worked hard all night without sleep to rest. He himself, along with Liu Xiangjiang, went to the office on the third floor to do the accounts.
In fact, the accounts were not very complicated. Since all the stock had been sold out, only a small portion of figurines and books remained, with a total cost of around 2,000 yuan. Subtracting this 2,000 yuan from the day's sales would reveal the total profit for the day.
"Chairman, we've calculated it, we've finally calculated it!" Liu Xiangjiang, along with two accountants, had been tallying for an hour and finally calculated the day's sales... Originally, Huang He had equipped the store with cash registers and professional billing equipment. However, due to the large number of customers, if each transaction had to go through a machine, scanning, checkout, and then billing, it would be incredibly slow.
So Boss Huang simply had them skip this step and collect cash directly. But this was just for display. At Boss Huang's request, two sets of cash registers were purchased temporarily, two new cashiers were set up overnight, and cashiers were assigned to meet customer demands.
At the same time, Huang He proposed selling gift cards at the cashiers, available in denominations of 10 yuan and 100 yuan. These cards could be used to redeem goods of equivalent value directly in the store, which could increase sales speed and also prevent theft risks associated with sales staff handling cash.
Well, these are digressions, let's not dwell on them. Speaking of the matter at hand, Liu Xiangjiang, having finally calculated the numbers, walked up to our Boss Huang with excitement.
"Seeing your expression, I know the number is not small. Tell me, how much did we sell in a day?" Huang He asked calmly.
"122,000!" Liu Xiangjiang exclaimed loudly. "Chairman, in just one day, or rather, just in the morning, we sold 122,000!"
"122,000, so the gross profit is 62,000!" Huang He had already calculated the actual cost of this batch of goods, which was around 60,000 yuan. Therefore, the gross profit after deducting the purchase cost was 62,000 yuan. This figure, while seemingly not high for Huang He, who was worth hundreds of millions, was terrifying for a single store.
A gross profit of 62,000 yuan in one day translates to nearly 1.9 million a month, and 22.8 million a year. In one year, Boss Huang could recoup the cost of purchasing this store.
With such profits, it would be difficult to find another comparable store in all of Shanghai.
What was even more frightening was that this was not a result of a strong opening promotional activity. The only activity was a bonus for every ten purchases. Even with such a modest promotional effort, the performance was so staggering. This proved that for at least several years to come, the store's sales could be anticipated. Even if it wasn't as phenomenal as the first day, the future would not be much different.
"Chairman, we're making money, but what will we sell on the second day!" After the excitement subsided, Liu Xiangjiang said with some helplessness. The lack of inventory in the warehouse was no joke. There was indeed not much stock left in the warehouse, otherwise, they wouldn't have closed early in the afternoon, as there were still dozens of people queuing outside.
Some people might wonder why Boss Huang didn't prepare more goods.
This is because Huang He was testing the waters!
Boss Huang He himself didn't know how effective this blind box reform would be, so he used this flagship store for a trial run. Many of the goods were not sourced from manufacturers but bought from wholesale markets. After all, Boss Huang didn't expect to make money this time; he just wanted to gauge the market reaction.
Therefore, the first batch of goods was only around 200,000 yuan, estimated to last for about a week. By then, the second batch of goods would have arrived.
However, who could have imagined that so many blind boxes would be gone in less than a day? What would they sell tomorrow!
"Alright, the best-selling blind boxes are grain and oil and clothing. These two are easy. You immediately go to Darunfa Supermarket and ask them to buy more consumer coupons. These coupons are the most convenient and can be obtained today... How about this, you buy 100,000 coupons of various types at once. They might all be used up in a few days."
"As for clothing blind boxes, you can directly source them from the clothing market. Although the price will be a bit higher, the business cannot be interrupted, and you can still make about 5 yuan profit per box."
"Besides these, starting tomorrow, we will launch the Jiangnan Coin. I will have the head office draft a conversion table and send it to your email tonight. Then you can arrange for someone to input it into the computer at the exchange counter and directly open the function to exchange items for Jiangnan Coins. This should help us recover a lot of items and repack them!"
"As for other types of blind boxes, some companies still have inventory in their warehouses. I will have them transferred to you immediately. For those that are unavailable, you can only wait. I will return to Wenzhou tonight and finalize procurement agreements with some companies. Within a week, we will establish a stable supply chain for the entire Jiangnan Group." Boss Huang's face was radiant. The flagship store in Shanghai had achieved unprecedented success, so flagship stores in all major cities across the country would also be built.
However, the construction of flagship stores was secondary. The key was to equip all thousands of Jiangnan blind box stalls nationwide with these new 12 sets of blind boxes within a month.