“Are you planning to bulk up to 98 kilograms before the start of next season?”

At the 76ers’ training facility, watching Su Feng head off to work on strength training with Mancias, Kobe asked in surprise.

“Yeah.” Su Feng replied with a smile.

What's the biggest benefit of injury exemption?

The biggest benefit is that generally, after the season ends, players take a break for a while before they start working out hard again.

Unless you're a freak like Jordan or Kobe, otherwise...

O'Neal, eating donuts while on vacation, is what most players in this league look like after the season.

Su Feng had already arranged his special training plan for this summer before the All-Star Weekend.

Under hC rules, 98 kilograms is currently the most suitable weight for his current height.

And Su Feng’s only regret was...

He probably wouldn't be seeing Grover, the master of extreme training, anymore.

However, diligent and eager learners like Mancias had already learned a lot from Grover, so...

Thank you to Comrade Grover for his outstanding contributions to Su Feng's growth. Su Feng and the future "honeys" will always remember Grover's great name.

Su Feng planned to train until July before returning to China, and to reduce unnecessary troubles after returning, he had been getting information about himself in China through Su Junyang.

Speaking of which, the domestic newspapers were really ruthless these days.

In Su Feng's opinion, this wasn't news reporting at all...

It was more like a small meeting every day and a big meeting every three days. As long as the leaders of the Chinese Basketball Association dared to show their faces, let alone speak, they would be criticized first!

Moreover, unlike the American media, the Chinese media only had eyes for Su Feng.

Look, now is the time to brag about defeating the god of basketball from the US!

Su Feng felt like he was being set up as a role model.

After all, what the Chinese people lacked at this moment wasn't motivation, but confidence.

In 1997, many Chinese people dreamed of buying a huge color TV, but little did they know that in the future, TVs would be...

Really no different from decorations.

Simply put, the Chinese people's imaginations definitely couldn't keep up with the speed of China's future development.

So, after thinking about some content that would be censored, Su Feng knew that even if the Chinese Basketball Association wasn't at fault this time, they would still have to take the blame.

Don't ask, just know that Su Feng had connections.

Praising Su Feng was currently the politically correct thing to do in China.

...

Su Feng's bulking plan was progressing very smoothly.

According to Mancias' plan, Su Feng would complete the bulking before July, and after that, it would be about converting the weight into muscle and reducing fat content.

As for Kobe, who came to freeload on the training, after noticing that his elbows were getting smaller than Su Feng's, he also requested a bulking special training.

However, as Su Feng remembered, Mancias advised Kobe to bulk up to around 93 to 94 kilograms first.

"I can bulk up to 98 kilograms in one go!" Kobe said indignantly.

"Kobe... Bulking up depends on your adaptability and talent.

Just like how Su will never catch up to you in terms of dribbling speed.

Gaining weight too quickly may cause injuries and cause you to miss many games. Are you sure you want to follow Su in terms of weight?"

Mancias' words calmed Kobe down.

However, Su Feng, who was listening from the side, felt...

Why did he feel like his trusted aides doubted his dribbling ability so much?

...

Time flies, and in the blink of an eye, the first team to get this year's Finals ticket...

Was born!

For some reason, after playing against the Pistons and 76ers, the Hawks players felt that this Finals ticket...

Was unusually easy to obtain.

We won the conference championship?

We're going to the Finals?

To be honest, even though the Hawks players usually fantasized about the championship in private, when their dream really came true...

Mutombo and the other Hawks players felt that reality was too damn absurd.

4-0, without any suspense, facing the Heat, who only had a few players left, the Hawks didn't give Riley any chance.

Stern didn't even need to use whistle control this time.

After all, with several key players suspended, if Tim Hardaway could lead a group of substitutes past the Hawks, then Su Feng should go to Chicago and pinch Jordan's face to see if the "Old Rogue" had also been possessed.

However, while the Hawks' advancement was easy in the East, the battle in the West was much more epic.

The Rockets and Jazz were tied at 2-2. This Western Conference Finals was much more intense than Su Feng remembered.

Olajuwon and Drexler both showed a do-or-die attitude, and Barkley and Malone repeatedly fell in the game.

Elbow strength versus butt strength. If Malone was the Emperor of Elbows, then Barkley was the Emperor of Butts!

Ahem, not the butt of stocks, but the butt of buttocks.

In the eyes of the Jazz and Rockets players, the Hawks, who had advanced to the Finals early, were just a delicious dish, weren’t they?

So, in Game 5, Su Feng and Kobe...

Were really treating the game as a combat match.

Stern's warnings had long been thrown to the back of the heads of the two teams, who were high on adrenaline.

To be honest, if the Jazz and Rockets continued to play like this, Su Feng felt...

Kobe's poison milk might still come true.

In Game 5, the Rockets and Jazz committed a total of 52 fouls, and two players from each team fouled out.

Although the Jazz managed to win Game 5, who among these old bones wasn't covered in bruises after the game?

Barkley and Malone also had a grudge, because after the game, Barkley complained that Malone was a hypocritical tough guy who didn't dare to go inside against the Rockets.

And Malone rebuked Barkley as a fat pig who only knew how to eat donuts.

"If... the Rockets and Jazz also fight, wouldn't the Hawks be the NBA version of the fisherman?"

As the saying goes, when the snipe and the clam fight, the fisherman benefits. In short, if the Hawks could really make a comeback and win the championship, they could only blame Benzema.

...

On the 30th, just as the Western Conference Finals was in full swing, Knight, the head of Nike, flew to Philadelphia again.

Last time, in Philadelphia, Knight used a napkin to "sign" Su Feng, but this time...

Knight brought a detailed cooperation plan.

"phenomenal.su.

This is the brand name we finally selected." In Su Feng's apartment, looking at Su Feng and Duffy, Knight smiled.

Phenomenal?

It had to be said that Nike was really racking its brains this time for one arrow to hit multiple targets.

Looking at the 'doubtful' expression on Su Feng's face, Knight explained to Su Feng: "Because in our opinion, everything that has happened in the NBA recently is a 'phenomenon' triggered after you led your team to defeat the Bulls.

Therefore, we hope that you will redefine the word 'phenomenal' to people!"

Hearing this, Su Feng clicked his tongue.

It should be known that in Su Feng's mind, the word phenomenal should have to wait until 'The Alien' Ronaldo landed in Italy before the Italian media and fans would hype up the word.

Phenomenal itself has the meaning of outstanding and genius, and in Italian, its extended meaning is a person with extraordinary abilities, an extraordinary person...

As for a more exaggerated translation, it can even be translated into Chinese as:

————God Slayer.

Su Feng had already guessed Nike's intention in choosing this brand name for him.

Because there were so many versions of the word phenomenal that could be associated and translated.

As Knight said, this brand originated from a series of phenomena triggered after Su Feng defeated "Basketball God" Michael Jordan.

In other words...

Nike's operation was to help people forcibly brainwash them.

Forget about Allen Iverson, who signed with Reebok... It was our Nike's Su Feng who defeated Converse's Jordan.

Praising the "phenomenon" that was opposed to Converse, first recognize that Jordan was already a god, so that Su Feng could complete the god-slaying!

While "Phenomenal" and "Converse" were tearing, praising, and stepping on each other, whether it was honor or fame, in Nike's view, all of this must remain with Nike!

Think about it, after the birth of the "Phenomenal" brand, no matter how many Jordan fans felt that Su Feng was unworthy, there would be Jordan haters who would come to help.

And at that time, no matter if the fans bought Converse or "Phenomenal," guess who would earn the most in the end?

The more popular "Phenomenal" became, the more stable Jordan's godhood would be, because Su Feng's future supporters must first admit that Jordan was a god, so that this "Phenomenal" could be established.

As Jordan's godhood gradually stabilized, Su Feng's "Phenomenal" would become more and more salable.

This time, what Nike was plotting wasn't just the Chinese market?

It was to make Jordan and Su Feng truly stand shoulder to shoulder and conquer the global market together!

"Hiss——! Then will those 'phenomenal' football stars in the future have to be renamed 'Su Feng-level' stars?" Su Feng fantasized in his heart.

Fate is so wonderful.

Who said that saving the "Old Rogue" or supporting Su Feng must be a contradictory and opposite relationship?

Didn't Nike cleverly use this opposing relationship this time?

After the Bulls were eliminated in the first round this year, Jordan's godhood had to be saved, otherwise many American basketball fans would lose their faith.

But they couldn't suppress Su Feng, a gold mine, in order to save the "Old Rogue," right?

Therefore, Nike had communicated with Jordan before coming to Su Feng.

Before returning his EQ to God, the "Old Rogue" saw through Nike's plan at a glance.

Jordan could even foresee that after "Phenomenal" came out, some true Jordan fans would think that Nike wanted to abandon Converse, and then buy Converse like crazy to save him.

Su Feng could also foresee that after "Phenomenal" came out, a group of Jordan haters would think that buying "Phenomenal" would be able to defeat Converse...

Wake up, you all thought Nike was on the fifth floor, but in reality, Nike was already out of the house.

"For this cooperation, we will refer to our previous cooperation with Michael.

'Phenomenal' will become an independent brand under Nike."

Knight said as he pushed the cooperation plan in front of Su Feng.

It had to be said that Nike's sincerity this time could be described as full, because Nike has always been more generous to its own people.

Nike values the distinction between its own people and outsiders so much.

In Su Feng's previous life, Carter, who switched from Puma to Nike in the future, and Kobe, who switched from Adidas, could not have received such treatment.

In terms of sneaker dividends, Nike almost copied the previous cooperation agreement with Jordan.

At the thought that his sneaker brand would be born after he finished his rookie season, Su Feng felt that this world...

Was indeed different from the world in his memory.

Too much of a fantasy...

In his previous life, if he wrote such a story on a certain website, wouldn't he be sprayed to death by the keyboard warriors?

But then again, if Su Feng signed this agreement with Nike, then he would have no chance to surpass his heir in terms of endorsement fees in the future.

Because sorry...

Su Feng would be getting dividends in the future.

Endorsement fee? That doesn't exist.

Do you know how much money Jordan will receive in dividends a year in the future?

If Su Feng remembered correctly, in 2019, Jordan received nearly 200 million US dollars in dividends from Converse.

Even James, who signed a lifetime agreement with Nike, couldn't compare to this.

In addition, after the "ps" series is launched in the Chinese market, would there be any way for other sneakers to survive?

In that instant, Su Feng had already automatically imagined all kinds of influencers in the future wearing "ps" to show off their wealth.

"There are no problems with the cooperation agreement."

In fact, Duffy had already asked a lawyer to review Nike's cooperation agreement, but for the sake of prudence, Su Feng still read it carefully fifty-eight times.

Knight, who was sitting across from Su Feng, was getting anxious, because he thought that Su Feng was not satisfied with some of the terms in the cooperation agreement.

Fortunately, as long as you have sincerity when you talk to Su Feng, it's always so pleasant.

"If there are no problems, we will formally sign the contract tomorrow, Su. We will strive to launch the first generation of 'ps' before the start of the new season." Knight said, looking at Su Feng with a smile.

Su Feng nodded. At this moment, Su Feng felt that he had underestimated the "Old Rogue's" influence on this era.

Because if it weren't for hacking the Bulls this time, who knew when Su Feng's independent brand would appear?

To put it bluntly, his independent brand this time was a miracle born under various coincidences.

A miracle that no one can replicate in the future.

From now on, a "phenomenon" that stands shoulder to shoulder with "Converse" will be born in this world.

And he, Su Feng... will also receive more resource tilt from Nike.

In Su Feng's apartment, after seeing Knight off, Duffy, who was on the side, couldn't restrain his excitement any longer.

Because he would also be able to get a share of Su Feng's future dividends.

Don't look down on Duffy only being able to drink a sip of soup, but what if what was originally cooked in the pot was delicacies and treasures?

Then at the same time as Su Feng "ascended to immortality," he, Duffy, wouldn't have to cultivate immortality as a mortal!

"Su, please allow me to express my praise to you with the most sublime respect!"

Just as Su Feng was stroking his chin and thinking, Duffy had already hugged Su Feng and kissed Su Feng's face crazily several times!

Su Feng: "......"

No...

You are the United States, not the neighboring Great Britain, why are you all so gay?

Su Feng was very helpless and felt that he had to find a girlfriend.

Otherwise, if he continued to be single, he wouldn't be able to live this life in the future!

...

May 31st, Nike officially announced the relevant matters for the establishment of the "phenomenal.su" brand.

As the saying goes, one stone stirs up a thousand waves. The news that a high school rookie from China would have his own exclusive brand of sneakers in the next season once again detonated the entire United States.

In New York, Stern, who learned of this news, felt that Su Feng was not bringing steel to build a cross-sea bridge.

This was simply bringing a mushroom egg to the United States to play throwing experiments!

In Chicago, countless Jordan fans immediately spread the word and launched wave after wave of boycotts of the "ps" campaign.

And among them, the most tragic was a certain software with the same abbreviation as Su Feng's sneakers.

There was no way, who told the Americans that their English was poor and they liked to play with abbreviations?

The Americans, they know a hammer about English Level 8?

"Even if Su defeated the 'Basketball God,' I don't think he will become a new god!"

"Su is stronger than Scottie, but Nike is killing the goose that lays the golden eggs. Has Nike forgotten how much money Michael has printed for them?"

"Wake up, naive mortals, since Su can defeat a 'Basketball God' once, then he can defeat him a second time!

Michael Jordan is responsible for ruling the NBA, but Su is responsible for ending Michael Jordan!"

Look, just this explosive public opinion, that is, there is no social network now, otherwise Nike would definitely set up a ring and watch people argue, and then turn around and count the money happily.

After this incident, Jordan's godhood was officially "preserved."

Because after Stern rescued Jordan, Nike is now using a reverse routine to give people the preconceived notion that Jordan is a god, so Su Feng can slay the god.

In late May of 1997, the Rockets and Jazz, who were preparing for Game 6, were completely forgotten by the people like floating clouds.

In China, countless young Chinese people began to save money.

The first generation of "ps" must be bought no matter what!

Look... The shrewd Nike easily opened the door to the Chinese market.

In fact, as long as you don't touch the Chinese people's reverse scales like a certain idiot in the future, then the Chinese people have always been the most non-competitive creatures in the world.

...

"How are you going to design your logo?" In Philadelphia, whether it was envy or jealousy, after two steaks were eaten, Kobe looked at Su Feng and asked with concern.

"I haven't really thought about it yet. Nike will send me a few drafts before the end of June.

Of course, if I have good ideas, I can also send them to them." Su Feng said, scratching his head.

"Let me draw it for you, my painting skills are very good." Kobe volunteered.

Su Feng waved his hand, "Then I'll wait for Allen to finish his recovery and ask Allen to draw it for me."

"What, Su, you don't trust me?" Kobe widened his eyes and stared at Su Feng with a death stare.

"Uh... yes!" To be honest, Su Feng still dislikes Kobe in this regard.

"No, no, I have to let you see the strength of the 'Philadelphia Da Vinci'!

I'm telling you, when I was studying in Italy, my classmates all said that I had a special talent for painting." Kobe said, unconvinced.

"Kobe, if you are the 'Philadelphia Da Vinci,' believe me, then I am the 'Chengdu Picasso.'" Su Feng spread his hands.

"Chengdu? Is that your hometown?" Kobe asked curiously.

"Uh..." The hometown of his previous life... In this life, judging from his memory, Su Feng should be considered a big young master from Beijing in this era?

"What's good to eat in Chengdu?" Kobe asked, licking his tongue.

"There's a lot of good stuff, let me tell you, once there was a foreigner who went to Chengdu..."

After Su Feng signed the relevant matters for the "ps" brand with Nike, as time went by, June can be described as a time of joy and sorrow.

The 76ers, who signed Larry Brown, have begun to prepare for the draft.

The people of Philadelphia are joyously looking forward to the 76ers' lineup next season.

And in Boston, after trying out Van Horn, Auerbach praised Van Horn.

At the end of the trial, Auerbach also advised him not to try out for other teams.

Auerbach's operation made Stern in New York confused.

'Could it be that Van Horn is really stronger than Duncan?'

The game between the Rockets and Jazz went to Game 7. In the East, the Hawks, who were eating melons, were eagerly looking forward to Malone and Barkley being able to stage a "Royal City PK" in Game 7.

And in China, the Chinese Basketball Association reluctantly sent an invitation to Su Feng...

It is worth mentioning that, under the premise of warnings from above and below, the Chinese Basketball Association specifically stated in this invitation letter:

Considering that Su Feng has just finished the NBA game and needs to rest, Su Feng's participation time in the Chinese men's basketball team's training camp can be determined by Su Feng himself.

In Chicago, with Grover's help, Jordan continued to ponder the technical potential he could develop.

In Su Feng's previous life, apart from physical factors, Jordan's skills with the Wizards could be regarded as truly accomplished.

In addition, Jordan, who has increased his lending power from God, is ready to start his behind-the-scenes operations.

The first half of 1997 is about to pass, and the second half...

What kind of story will happen?

...

ps: The first update is 5900 words! Asking for monthly tickets, recommendation tickets, and subscriptions! Turning point plot, I hope the bosses can tell A Qiao through the chapter reviews, which pits I forgot to fill! I sorted out the outline all night last night, A Qiao's brain capacity is also limited! (Qiao: Why choose such a tiring way of writing? Readers: Bah, go code! SB code tool people!)