"If things go well in country M, we can establish another branch company in Europe and then expand worldwide," Tang Jiatong said.
Ye Zhi nodded slightly. "That's excellent. You are meticulous and always steady and reliable. I am very confident in letting you lead the team to establish a foundation overseas. However, when promoting T Live in country M, we can target teenagers as our audience."
"Teenagers?" Tang Jiatong hesitated. "Aren't they the primary consumer group?"
"They aren't, exactly," Ye Zhi said lightly. "But they are the group most receptive to new things. In any country, teenagers possess a rebellious spirit; they challenge old authorities. Moreover, this is the age when their minds are most active and their ideas most wondrous. Especially in country M, their teenagers have something more than those in our country: they have time. So, if we make T Live a popular application among them, a new trend, a platform for their rebellious thoughts to vent, wouldn't that firmly bind these users?"
Tang Jiatong was deeply impressed by Ye Zhi's precise market grasp. Targeting teenagers was indeed an excellent entry point. They had time, which would make T Live more active and popular. Once T Live established a foothold, Taoxun could proceed with its subsequent plans.
"I understand, President Ye!" Tang Jiatong nodded.
"Also, I have an idea regarding the promotional plan," Ye Zhi said.
"Please tell me, President Ye," Tang Jiatong listened intently.
Ye Zhi pondered for a moment and then said calmly, "Actually, rebellious teenagers deeply crave a sense of belonging. I think when you do the promotion, you can create an identity tie-in between teenagers and T Live... for example, call them the T Generation. Of course, the marketing methods must not be too aggressive. Once they identify with this persona, it means they have accepted T Live in their hearts."
"President Ye, this plan... is truly brilliant!" Tang Jiatong exclaimed. Rebellious teenagers are, in essence, rebelling against their old identities and searching for new ones. At this juncture, Ye Zhi is providing them with a new identity. If it resonates with them, when they refer to each other, they will simultaneously mention T Live! Tang Jiatong felt more and more that joining Taoxun was the most correct decision she had ever made!
"I have nothing else to instruct you on. When you are abroad, you should adapt to local conditions and don't need to report everything to me," Ye Zhi said sincerely. "Jiatong, I trust your abilities implicitly."
"President Ye, I will definitely not disappoint you!" Tang Jiatong promised earnestly.
After Tang Jiatong left, Ye Zhi breathed a sigh of relief. She took out her phone and called Zhan Ruoqing. The call connected quickly, and Ye Zhi asked, "Ruoqing, how is that matter I asked you to handle going?"
"Which matter?" Zhan Ruoqing asked, confused.
Ye Zhi: "...If you continue like this, I'll come find you personally."
"Oh, why are you so impatient?" Zhan Ruoqing said with a laugh. "It's about the engagement gift you're preparing for Qixuan! Don't worry, I've already prepared it for you!"
Ye Zhi found it a bit amusing, knowing Zhan Ruoqing was deliberately teasing her.
"It's not a proposal, it's an engagement," Ye Zhi corrected.
"Got it, got it. By the way," Zhan Ruoqing asked curiously, "I heard you poached talent from X Shopping?"
"That's not the right way to put it," Ye Zhi said lightly. "X Shopping fired them, which allowed me to find the most suitable candidate for Taoxun."
Afterward, Ye Zhi briefly explained the situation to Zhan Ruoqing.
Zhan Ruoqing exclaimed, "That's truly perfect! You need an employee who is capable and willing to venture overseas. While Taoxun does have such employees, sending them abroad requires some persuasion. But Tang Jiatong is different; she lacks a stage to showcase her abilities. You two are truly like a discerning patron finding a swift horse!"
"So we hit it off immediately," Ye Zhi smiled faintly.
"Congratulations, President Ye!" Zhan Ruoqing said cheerfully.
"By the way, we should also start our inspection tours. How are your preparations?" Ye Zhi asked.
"I've been ready for a long time; we can depart anytime!" Zhan Ruoqing said proudly, then asked with a hint of concern, "But are you sure you're not going to manage X Shopping anymore?"
"Feng Jie and the others here are enough to handle it," Ye Zhi said lightly.
"Mmm-hmm! Then I'll look forward to my culinary tour of various places~" Zhan Ruoqing said happily.
After a brief chat, they hung up.
Meanwhile, after hanging up the phone, Zhan Ruoqing tidied up her things, preparing to leave work early. After all, she was the boss, and Yao Hongbo was managing the company. She wanted to spend more time collecting information on gourmet restaurants in various places. As Zhan Ruoqing arrived at the underground parking lot, she took out her car keys and was about to open the car door when suddenly, a figure appeared before her.
"President Zhan, can I have a word with you?"
Zhan Ruoqing was startled. Upon seeing the person before her, her expression immediately darkened. "Cen Ya, how did you get in here?!"
"So you still remember me. I... I just wanted to see you..." Cen Ya shrunk her neck, looking aggrieved.
Zhan Ruoqing's face darkened further. The security in the parking lot was too poor; how could someone just wander in? Thinking that it would still be half a year before Zhiwei moved into the new office building, a wave of inexplicable anger washed over her.
"Get out of the way!" Zhan Ruoqing said unhappily. "Otherwise, I'll call security!"
"President Zhan, if you just give me five minutes... no, just two minutes will do. Please look at my design drafts. They are truly excellent and suitable for mass production. Please invest in me!" Cen Ya said anxiously, pulling out her design drafts and handing them to Zhan Ruoqing.
Zhan Ruoqing glanced at them but didn't examine them closely. Instead, she asked with a hint of confusion, "Since you are so confident in your design drafts, why didn't you apply to a fashion design company, or directly contact those brands to see if they would use your drawings?"
"I... I don't want to work for others..." Cen Ya said, biting her lip.
Zhan Ruoqing was stunned, almost laughing with exasperation. "I understand now. You look down on those jobs, finding them beneath your dignity, so you're looking for me to be a scapegoat, to take over from Ou Minghan, invest in you, help you open a studio, and let you spend as you please?"
Cen Ya anxiously tried to defend herself. "It's not like that, I, I..."
Before she could finish, Zhan Ruoqing said impatiently, "Get out of the way!"