Ruan Rou agreed somewhat sheepishly.
“Leave the publicity to me,” Ye Zhi thought for a moment. “You just need to ensure the documentary’s quality.”
“Okay.” Ruan Rou nodded in agreement. Publicity truly wasn’t her forte; Ye Zhi was certainly more professional in this regard.
After Ruan Rou left, Ye Zhi mentally sketched out a publicity plan for the documentary. Besides conventional promotion, she planned to try something new.
With that thought, Ye Zhi took out her phone and dialed Zhan Ruoqing.
“Madam Zhan, when will the gift I prepared be ready?” Ye Zhi asked playfully.
“Soon, soon, we’re debugging the program now,” Zhan Ruoqing said, exasperated. “Why are you more anxious than Qi Xuan?”
“He’s already asked me to give him a proper title, I have to be responsible for him,” Ye Zhi said with a giggle.
Zhan Ruoqing: …
Seeing her kick over this bowl of public display of affection!
She asked curiously, “Ye Zhi, you didn’t… pounce on him, did you?”
“Not yet,” Ye Zhi said regretfully. “So please help me rush it. Once I give him a title, I can openly pounce on him, right?”
Zhan Ruoqing: …
She shouldn’t have pried!
“Alright, alright, I’ll help you rush it!” Zhan Ruoqing said impatiently.
“Wait a moment,” Ye Zhi quickly stopped her as she was about to hang up. “There’s one more thing.”
Then, Ye Zhi told Zhan Ruoqing her idea.
Zhan Ruoqing was dumbfounded. She couldn’t help but exclaim, “I’m really… impressed! You said I was a qualified capitalist before, but I’m far inferior to you. I still need to learn from you!”
Ye Zhi: … This doesn't sound like a compliment?
After chatting for a few more minutes, they hung up. Afterward, Ye Zhi handed the documentary’s publicity plan to the publicity department for execution.
The gift currently being prepared for Qi Xuan still needed time, and other Taoxun businesses were also proceeding smoothly. Ye Zhi shifted her attention to Taoxun Shopping’s international development.
Ye Zhi truly hadn’t expected Tang Jiatong to be quite so capable.
Since she had delegated authority to Tang Jiatong, defined her direction, and most importantly, provided sufficient funds, Tang Jiatong had truly unleashed her full potential.
In addition to leveraging T Live for traffic, Tang Jiatong had directly initiated a referral program where existing users were rewarded for bringing in new users to facilitate rapid growth. The more people they brought in, the more money they could earn.
Once it was confirmed that Taoxun was truly wealthy and paid in real cash, those users who had come from T Live began to enthusiastically refer new users for Taoxun. Taoxun’s registered user base abroad experienced explosive growth.
To retain these new users, in addition to offering generous coupons, Tang Jiatong also launched a highly publicized event where new users could get their first item for free.
Of course, this wasn’t a true zero-cost purchase. Payment was still required, and there were restrictions on the item's price. However, after the transaction was completed, new users could receive a random rebate amount by signing in daily. After signing in for a week, they could receive the full purchase amount back.
Furthermore, during sign-ins, the app would also recommend many interesting and inexpensive products to users, aiming to cultivate the habit of using Taoxun Shopping.
After reviewing Tang Jiatong's strategies, Ye Zhi couldn't help but feel that she had indeed chosen the right person!
With Tang Jiatong's execution, Taoxun, which had just arrived…
Miles took off his glasses with a sigh. While wiping them, he said, “Austin, don’t exaggerate. I know Taoxun gives you a complex, but that shouldn’t affect your judgment. I admit that Taoxun has indeed become very popular recently and is well-received by users, but Taoxun is taking market share from the second and third players. Its impact on X Shopping is negligible.”
Austin opened his mouth. He knew Miles was right.
Taoxun was competing with them for first place. As a result, other shopping websites in the US had lost a significant portion of their market share due to Taoxun's popularity, and their survival was even in question.
However, for X Shopping, the impact was truly minimal. Their users were already accustomed to X Shopping.
“But…” Austin said, unwilling to concede, “Are we just going to do nothing and watch Taoxun grow into the second-largest player and then compete with us for market share?”