Ni Na had treated him like a nobody today. Why should he try his best for Ni Na? He wasn't planning to go all out against Taoxun right now!
Besides, even if he wanted to go all out, he couldn't win...
Feng Jie started to advise him to be cautious again, but Ou Minghan didn't want to hear it and hung up the phone.
Feng Jie, whose call was hung up: ...
Does he not even need to put on a complete act anymore?
He picked up his phone and updated Ye Zhi.
After hearing Feng Jie's words, Ye Zhi smiled and said, "Oh dear, oh dear, why are we giving Taoxun more attention again? That's quite embarrassing~"
Feng Jie: ...
General Manager Ye, you've had enough.
"General Manager Ye, does Taoxun need to prepare anything?" Feng Jie asked. "Is there anything I need to cooperate with?"
"You're on vacation now, stop worrying about work. You're the most hardworking in the entire company," Ye Zhi said with a chuckle. She thought for a moment, "And you're working hard on both sides."
Feng Jie: ...
Come to think of it, it was true.
"You just rest well. I'll handle this," Ye Zhi said.
"Okay." Feng Jie agreed and hung up the phone.
Soon, an article titled "Taoxun's Major Business Halted" was published by a marketing account.
The article first praised Ye Zhi, detailing her achievements. Then, it shifted its tone, speaking with great regret that even Ye Zhi, who had achieved fame and success, could sometimes misjudge things.
Following that, the article discussed how poor the domestic documentary industry was. While most documentaries were of high quality, few were profitable, and they were mostly about losing money to gain attention.
However, Ye Zhi was bursting with confidence, believing she was different from others and could succeed in anything she did. Therefore, she insisted on investing in documentaries, ignoring the advice of other Taoxun management.
Now that something had indeed happened, the documentary was directly aborted, and all the money Taoxun had invested was wasted.
The entire article was filled with thinly veiled sarcasm and schadenfreude, mocking Ye Zhi at every turn. Moreover, some details were fabricated as if the author had been hiding under the Taoxun conference table, eavesdropping on the entire meeting.
Afterward, Ou Minghan spent a lot of money to hire promoters to push this article onto the trending searches. He wanted to show Ni Na that he had done his best.
However, although the article trended and caught the attention of many, leading to widespread discussion, it did not achieve the effect Ni Na desired.
[Ah... Investment failure and project cancellation are normal, right? Ye Zhi is human, not a god.]
[Let me educate everyone about domestic documentaries. I won't comment on other parts of this article, but the part about documentaries is reasonably objective and fair. Currently, high-quality domestic documentaries include...]
[This is hilarious, am I the only one who felt that General Manager Ye is amazing after reading this? She must have known that documentaries would lose money before investing. Yet, she went ahead without hesitation and against all odds to invest. This is clearly supporting the domestic documentary industry without seeking profit!]
[You're not alone, I feel the same way! I finally understand why every time I see these posts sarcastically attacking General Manager Ye, they always feel strange. I can always sense the conflicted and complex emotions of the writer towards General Manager Ye. Now it seems this emotion should be deep... love?]
...
The public was largely indifferent to the matter and showed leniency towards Ye Zhi, which infuriated Ni Na.
Ni Na summoned Ou Minghan again and reprimanded him, causing Ou Minghan to make another note against her in his heart.
He had shown the draft of the article to Ni Na before sending it out, and Ni Na had been very satisfied. Only then did he hire the internet trolls.
But now, Ni Na was blaming him for all of it?
Did he not understand?
Although Ni Na had chosen to believe him this time, she had also fallen out with her own son, Cen Xiucheng. She was still holding onto her anger.
Ni Na's anger was naturally not directed at her daughter, Cen Ya. As an outsider, he became the scapegoat for Ni Na's outburst.
Hmph, he would remember all of this, and he would return it all in due time! Ni Na ultimately just wanted to reconcile with her son. He would make sure Ni Na didn't get her way!
He was determined to find a way to make them completely estranged!
"What's Taoxun's reaction?" Ni Na asked impatiently after she got tired of scolding.
Ou Minghan snapped back to attention and hurriedly said, "Taoxun hasn't reacted at all. It seems our guess is correct. There are definitely problems with Taoxun's documentaries. Auntie, we don't need to care what others say. As long as we get the trolls to attack Ye Zhi for being incompetent and having her personally chosen projects canceled, over time, Ye Zhi's public image will naturally change!"
"Alright, let's proceed as you said," Ni Na replied impatiently.
Soon, another wave of voices specifically targeting Ye Zhi appeared online.
Taoxun's marketing department noticed this and immediately reported it to Shi Fan, who then conveyed it to Ye Zhi.
Upon hearing this, Ye Zhi calmly said, "Don't bother with the online opinions. How is the documentary's promotional video coming along?"
"It's almost done," Shi Fan replied. "The promotional video this time, as per your request, is filled with scenes related to food, and it's edited to be very enticing."
"Good," Ye Zhi nodded. "Then let's use Taoxun's official account to explain the situation. It's also time to start the official promotion for this documentary."
Shi Fan acknowledged the instruction.
Soon, Taoxun's official account released a new announcement.
The announcement briefly thanked netizens for their concern about Taoxun's documentary, then explained that the documentary had not been canceled and was still being filmed normally. However, the director was striving for perfection, and some scenes needed reshoots, which would take time. In the meantime, they had edited a promotional video to whet everyone's appetite.
Attached to the announcement was a promotional video lasting only over ten seconds.
Although the video was short, every frame was exquisite, and it was filmed beautifully and enticingly, showcasing food from all over the country.
The release of this documentary instantly ignited online discussions.
Almost everyone watched the entire video, pausing it frequently. Many began listing the foods they recognized, the specialties of their hometowns, and dishes they often ate at home.
These enticing foods not only stirred people's appetites but also evoked their homesickness. With the Chinese New Year approaching, the internet was filled with sentiments of longing for home.
It was a pity that Taoxun wasn't releasing such an enticing documentary, opting to wait until the reshoots were completed before broadcasting it. Wasn't this intentionally teasing people?
Thus, a new trending topic emerged: [Taoxun, you've done too many bad things]!