Chapter 1 The Beginning

Eight pieces of glass in total were shattered by Chen Hero's kick. The first one was completely smashed to smithereens, and the soccer ball stopped at the fifth piece. The first five pieces were shattered by the direct impact of the ball, while the last three were affected by the shockwave.

Although the ninth piece of glass didn't break, it had some cracks on it after the impact. It was obvious that if a few more fragments had hit it, the ninth piece might have also broken.

Don't underestimate how fragile glass is and how easily it can be damaged. You can break a piece of glass with a little effort.

But a soccer ball is not an iron hammer, and it's also soft. Although it's inflated with air, anyone who has seen high-speed photography knows how much a soccer ball deforms during impact. A round ball can become completely flattened. So, it's not a problem to shatter a piece of glass with this easily deformable object, but it's more difficult to shatter many pieces of glass with a certain distance between them.

Cristiano Ronaldo, a player who is good at powerful long shots, only shattered three pieces of glass in one go, but Chen Hero broke eight with one kick!

After the reporters at the scene counted the exact number of broken pieces, they all hissed, which was the sound of them gasping for air.

After completing the performance, Chen Hero even made a gesture of pulling the bolt on his thigh towards the reporters.

This is a celebratory move he occasionally makes after scoring a long-range shot.

Obviously, he was also very satisfied with his performance today.

The reporters who had recovered from their shock turned on their flashes, engulfing Chen Hero in light.

The Nike executives watching from the sidelines were also very satisfied.

There was actually some controversy within the company about whether to support Chen Hero or continue to promote Cristiano Ronaldo. Those who opposed it believed that Chen Hero was Asian, and his skin color might affect Nike's global strategy. After all, although people say they don't allow racial discrimination, it is everywhere. Several things that happened in England this year have proved this point well.

They were worried that choosing Chen Hero as Nike's global spokesperson would cause resentment among some racial discriminators.

In addition, compared to the Portuguese player, Chen Hero is considered a "newcomer." Nike had already spent a lot of effort promoting and publicizing Cristiano Ronaldo, and it would be a pity to give up after investing so much in the early stages. After all, Ronaldo's image is already very mature, while Chen Hero is relatively new in the field of commercial promotion, and no one knows what the final image that is created with a lot of money will look like. So choosing Chen Hero means taking on a huge risk.

Of course, there are also benefits. Those who supported choosing Chen Hero believed that the feelings of racial discriminators should not be taken into account, because in the sports world, everyone only focuses on the star effect. Tiger Woods also has Asian blood, but isn't he still the highest-paid star in the sports world? In addition, Michael Jordan is black, but that doesn't prevent him from becoming the most successful player in NBA history. So skin color is not a problem at all. Moreover, Chen Hero has a particularly advantageous point, which can even be considered huge. That is the Chinese market behind him.

Chen Hero is Chinese, and he has not joined the Chinese national team, so there is no possibility of the competitor Adidas using his image to promote themselves, which is disgusting. Nike is getting a clean and pure Chen Hero.

At the same time, his position in the hearts of Chinese fans is supreme. In the latest market survey, as many as 99% of people in China know Chen Hero, more than 73% of people know Chen Hero very well, and 70% of people like Chen Hero very much.

These data can tell those opponents that Chen Hero's huge popularity in China can completely offset the possible resistance from racial discriminators.

In fact, the final factor that determined Nike's choice was performance.

In terms of off-field image, Chen Hero and Cristiano Ronaldo are similar, neck and neck. So what determines their fate is naturally their athletic performance.

As a result, everyone has seen Chen Hero's performance this season. Although Cristiano Ronaldo led Real Madrid to the league title, that was his only collective honor.

Chen Hero completely blew him away in terms of collective honors.

The same is true for individual honors. Messi is the top scorer in La Liga, while Chen Hero has won the top scorer award in all the competitions he has participated in.

In particular, Chen Hero's record-breaking single-season goalscoring record of over 100, including 62 league goals in one season in the Premier League.

Such an awesome performance immediately conquered Nike's senior management, and those who were still wavering before also firmly joined the camp supporting Chen Hero.

That's why there were so many things that followed, including designing commemorative T-shirts for Chen Hero and designing a series of shoes named after him. You should know that this is a treatment that even Cristiano Ronaldo has not enjoyed...

Now Chen Hero's performance at the new product launch has further proved that everyone's choice of him was correct, so the senior management is also in a good mood.

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The next day, some details about this new product launch spread around the world through the media.

When Cristiano Ronaldo learned that Chen Hero had kicked eight pieces of glass at the new product launch, one can imagine how angry he would be.

Of course, it is impossible for Nike to completely abandon the Portuguese player after choosing Chen Hero. They will definitely send a vice president with a public relations team to appease Ronaldo and give him some preferential terms, and so on. But whether or not they can reach an agreement is unknown.

This matter has nothing to do with Chen Hero. He never considers the feelings of losers.

He has many things to do himself.

After finishing the Nike product launch in New York, his collaboration with Nike is not over yet. He has to shoot a series of television commercials and several posters for Nike called "Hero."

At the London Olympics, Nike had a "Great" series of commercials. The personification of "greatness."

Now they plan to launch a "Hero Series." The "hero" here has a double meaning. It refers to Chen Hero himself, and also refers to the proper noun "hero." Those who are great, outstanding, have made outstanding contributions, and can do what others cannot, can be called heroes.

I have to say that Chen Hero's father, Chen Tao, really gave his son a good name... This name alone can make Chen Hero earn a lot more money. Of course, Chen Hero himself also deserves credit. When he debuted at Zenit, he did not choose to print the Chinese pinyin "yingxiong" on his jersey number. What do foreigners know what that means? Just like the names of Japanese and Koreans, in the eyes of foreigners, they are just a series of meaningless pronunciations. He chose "hero" as his jersey name, similar to how Brazilian players give themselves nicknames. How many people remember that "Kaka's" real name is actually "Ricardo Izecson dos Santos Leite"? So the catchy "hero" replaced "yingxiong" and spread throughout the world.

It took three days to shoot the commercials, because there were not only television commercials, but also print ads.

The television commercials also need post-production, and will probably be broadcast on television stations and the Internet around the world when the new Premier League season begins.

However, everyone will soon be able to see the print ads.

"Who dares to insist on walking his own path in the midst of boos, to defeat enemies, to embrace victory? Hero dares!"

"Who can ignore those sneers and jeers, ignore the difficulties and obstacles ahead, hold his head high, and make all arrogance and prejudice finally bow before him? Hero can!"

"People who only break records are not heroes. Those who dare to challenge authority, ignore the constraints of rules and regulations, and can do what others cannot, are heroes!"

"Wild words? Ordinary people don't understand. It's just a hero with lofty ambitions explaining his next goal."

"As a hero, refuse mediocrity!"

At that time, these copywriting will be matched with various poses of Chen Hero and appear on posters, posted in every corner of the world. Wherever there is a Nike swoosh logo, there will be Chen Hero's figure and these inspiring words.

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After all the commercial activities with Nike were over, Chen Hero had to stay in the United States.

He has to sign a new sponsorship contract with a new company.

After his four-year endorsement contract with Red Bull expired, the two sides did not agree on the issue of renewal remuneration. Chen Hero signed with Red Bull in 2011, the year he won the Champions League, but after all, it was only his first Champions League title, and his limelight was far less than it is now. At that time, Red Bull gave him a price of one million euros per year.

But now Chen Hero has broken a series of records and is no longer the same person he was back then.

A sponsorship contract of only one million euros per year can no longer satisfy him.

In fact, the two sides began to discuss the renewal last year. At that time, Red Bull did not agree to increase the remuneration on the grounds that Chen Hero did not have any decent collective honors, and hoped to maintain the original price unchanged. Dracula, such a stingy person, would naturally not allow the other party to do so. He told Red Bull that since you think Hero has not won any decent honors in the past few years, then let's wait and see. This wait lasted until a shocking season.

Now it's Dracula's turn to ignore Red Bull. No talk without a price of three million euros per year!

Red Bull certainly didn't want to pay three million, and the two sides broke down directly.

Red Bull can't accept it, but that doesn't mean that other companies can't accept it. Just for the huge Chinese market behind Chen Hero, one million euros per year is justified, not to mention that his own performance is so outstanding and his influence is so high. Look at how even Nike is desperately promoting him. What does this mean? It means that Chen Hero's future commercial image is very bright!

So in the end, Pepsi-Cola took the lead and signed a three-year contract with Chen Hero for 2.8 million euros per year.

Now Chen Hero is going to sign a contract with Pepsi-Cola.

At the same time, shoot a commercial, which will only be launched in the Chinese market first.

In addition, as usual, before the World Cup in Brazil next year, Chen Hero will definitely cooperate with many stars under Pepsi-Cola to shoot a commercial specially made for the World Cup.

Chen Hero could not enjoy this kind of treatment when he endorsed Red Bull before.

Although Red Bull is also very famous, in the world, the most famous beverages are Coca-Cola and Pepsi-Cola, these two carbonated beverages.

These are beverages for all ages, which are different from Red Bull, a functional beverage.

After signing with Pepsi-Cola, Chen Hero is finally leaving the United States. The next destination is Japan.

He is going to renew his contract with Konami.