Chen Feng went to the provincial capital immediately after hanging up Zhou Kewang's call.
The promotion of the crayfish project was not only beneficial to him but also to Qin Yan. Now that Zhou Kewang said he had a way to make the crayfish project promotion a resounding success, Chen Feng had to see what it was all about.
Qin Yan was the second-in-command of the publicity department in Yongming County. If the crayfish project was a great success this time, Qin Yan's appointment as the town mayor of Mingshan Town would be even more justified.
This was how things worked in officialdom; having connections was not enough, one had to have real skills to win people over!
"Chen Feng, let me introduce you. This is Director Liang from the Big Data Center of the provincial branch of Douyin Company."
Upon arriving at the private room, Zhou Kewang immediately introduced Director Liang to Chen Feng.
"Director Liang, it's a pleasure to meet you."
Chen Feng shook hands with Director Liang, feeling flattered.
He was truly impressed by Zhou Kewang.
Zhou Kewang was indeed an old hand in officialdom, with sharp insight.
He could see at a glance that the key to promoting the crayfish project in Yongming County this time lay in using new media, as traditional methods were outdated.
Among the many new media platforms, Douyin was the most powerful.
Many people had registered accounts on Douyin, and even many official departments had registered their accounts.
As a great leader once said, if we don't occupy the ideological ground, the enemy will. Therefore, many official departments had also lowered their stature to register accounts on Douyin.
It could be said that in terms of traffic, Douyin had long surpassed WeChat and Weibo.
"Chen Feng, right? I've heard about your achievements. You're quite remarkable at such a young age. In an ordinary village, you managed to get a project worth tens of millions off the ground."
Director Liang said with admiration.
"Director Liang, you are a Douyin big data expert. I'll be frank with you. How do you plan to use big data to make the promotion of the Wulin Village crayfish project in Yongming County a brilliant success?"
Chen Feng asked directly.
Zhou Lao, who was beside them, was not an outsider, so there was no need for pleasantries.
"Chen Feng, you certainly get straight to the point. To make the crayfish project promotion brilliant, it's very simple: buy traffic."
Director Liang replied concisely.
"Buy traffic? Director Liang, to be honest, I've bought Douyin trending spots before. Frankly, it was a bit expensive and not very cost-effective."
Chen Feng observed Director Liang's expression as he spoke. If Director Liang's expression changed, he would stop speaking the truth.
"Buying traffic for ordinary people is indeed very expensive. After all, Douyin Company provides short videos for free, not as charity, but to attract traffic and then sell traffic."
"I understand. There's no such thing as a free lunch. Director Liang, you're a friend of Elder Zhou, so I won't lie to you. I only have a budget of 200,000 yuan for advertising. It's unlikely to make the promotion of Yongming County's publicity efforts vivid and colorful."
Chen Feng spoke the truth.
Douyin's precise advertising placement was indeed good, but it was just too expensive!
"You don't need 200,000, 100,000 is enough."
Director Liang said with a faint smile.
"100,000? Director Liang, are you kidding me? Douyin's entire channel trending spots are much more expensive than Weibo's hot searches."
"Chen Feng, I didn't expect you to know so much about advertising. Since we've come this far, I won't hold back. To make the publicity of Yongming County brilliant, 100,000 or even 200,000 is not enough; you'll need at least a million, and even then, you might have to wait in line after paying the advertising fees. Let me put it this way, Douyin doesn't lack advertisers now. The reason why 100,000 is enough is mainly because Elder Zhou has always taken good care of the provincial branch of Douyin Company. In return, we definitely can't charge a million for advertising fees. Of course, not charging anything is also not an option, as Elder Zhou's competitors might use this to attack him, so a token amount of 100,000 is appropriate."
Elder Zhou explained word by word.
"But at such a low price of 100,000, any discerning person can see something is fishy. If Elder Zhou's competitors find out, he might still get into trouble. Forget it, Director Liang. Let's just stick to the traditional publicity for the crayfish project. A token effort is enough."
Chen Feng replied with a serious expression.
"Elder Zhou was right about you. You really consider others. However, you don't need to worry. Even if someone finds out, I can just say it was a mistake with the advertising package, and they won't be able to do anything about it."
Director Liang continued to smile calmly.
Chen Feng understood immediately and was impressed by Director Liang.
Although Director Liang was only a mid-to-high-level executive at the provincial branch of Douyin Company, he was well-versed in the ways of officialdom.
Also, it had to be said, Elder Zhou had quite a bit of influence; just by showing up, he saved them hundreds of thousands in advertising fees.
"Director Liang, I have a small, unsolicited request..."
Chen Feng suddenly remembered something.
"We're all friends now, so just say it."
"I was thinking, since Douyin's big data is so powerful, besides targeted advertising, I'd also like to trouble you to help me find a reliable livestream sales host."
"You mean?"
Director Liang didn't react immediately.
Wasn't Chen Feng an official? Why was he suddenly looking for a reliable livestream sales host?
"The crayfish project has many products: crayfish meat, aquatic grass for animal husbandry, insects, new asphalt materials made from crayfish shells... Without livestream sales, it's hard to take sales to the next level. However, I'm not involved in Douyin, so I can't distinguish between hosts who can genuinely drive sales and those who can't. The crayfish project has a limited budget and can't afford to be ripped off by fake hosts. I heard about a host with millions of followers who only sold one product. As the Director of the Big Data Center of Douyin Company's provincial branch, you should be able to tell the genuine from the fake hosts at a glance."
Chen Feng explained word by word.
Modern leaders in charge of the economy are different from the past; they need to keep up with the times and understand modern trendy marketing, like livestream hosts!
"Chen Feng, you're really smart. You not only have a talent for officialdom but also for business. You even know that some livestream hosts are fakes. Don't worry, I have a say in distinguishing genuine from fake livestream hosts. Those who buy followers, buy gifts, buy trending spots, or buy video likes... none of them can escape my eyes. The crayfish project leans towards agriculture, rural areas, and farmers. I strongly recommend a livestream host similar to Li Ziqi. Her advertising fees aren't very high, and her sales performance is excellent."
As Director Liang spoke, he took out his phone and sent a Douyin private message to Chen Feng with the account of a host named Jiangcheng Huijie.
Chen Feng saw that she had less than three million followers.
"Director Liang, aren't her followers a bit too few?"
Chen Feng asked tentatively.
For a project to be recommended nationwide, less than three million followers felt a bit low. Forget ten million, five million followers should be the minimum.
"Chen Feng, to be honest with you. These three million followers of Jiangcheng Huijie are all real, much better than those millions of zombie followers. Don't worry, we're friends, and I wouldn't cheat you. If you choose her as the sales host for the Wulin Village crayfish project, it will be absolutely worth it."
Director Liang said with a serious expression.
Elder Zhou beside them also nodded in agreement.
In fact, apart from the top management within Douyin, outsiders couldn't possibly know the actual strength of these million-follower hosts.
Chen Feng understood immediately.
To put it bluntly, Douyin was a complex world, much like officialdom. If you weren't careful, you could be easily tricked.
After chatting for a while longer, Chen Feng left the provincial capital and went to Jiangcheng.
Since Jiangcheng Huijie was in Jiangcheng, it would be best to visit her in person to make preliminary preparations for the livestream sales of the Wulin Village crayfish project.
Livestream sales for a project worth tens of millions were not to be taken lightly; it required seriousness and more seriousness!
Three hours later, Chen Feng arrived at Jiangcheng Huijie's studio.
As he had imagined, Jiangcheng Huijie appeared to be livestreaming alone, but in reality, it was a team operating behind the scenes.
After sitting in the reception room for a while, Chen Feng discovered two issues:
First, Jiangcheng Huijie was indeed genuinely engaged in livestream sales. The entire studio was filled with goods and materials.
It was evident that Jiangcheng Huijie was making a great effort to do a good job with livestream sales.
This did not surprise Chen Feng, as Director Liang had already stated with big data that Jiangcheng Huijie was a genuine livestream sales host.
What made Chen Feng dizzy was the second issue.
Vice Mayor Xiao had also come. Of course, he was now the head of the Yongming County Publicity Department.
To figure out Vice Mayor Xiao's intentions for visiting Jiangcheng Huijie's studio, Chen Feng sat in an inconspicuous corner.
Vice Mayor Xiao waited for over an hour, and Huijie took a break during her livestream.
"Who are you?"
Huijie looked at Vice Mayor Xiao in confusion.
"I'm Xiao Ming from the Yongming County Publicity Department."
"Yongming County Publicity Department? I'm sorry, but our livestream studio is managed by the Jiangcheng publicity department."
Huijie looked at Xiao Ming cautiously.
"Technically speaking, the Jiangcheng Huijie livestream brand doesn't fall under the Yongming County Publicity Department. However, you had a livestream assistant named Lan'er who was arrested in Yongming County for livestreaming libel against Yongming County, charged with provoking incidents..."
Xiao Ming said, while leering at Huijie's two prominent assets.
It had to be said, Jiangcheng Huijie's assets were truly substantial, and even though Huijie tried her best to conceal them, she still couldn't hide them.