Originally, the top management of Jiang Tuan regarded an advertisement, no matter how brilliant, as limited in its impact. They also believed that even an excellent advertisement couldn't turn a consistently losing company profitable.
However, after watching the advertisement filmed by Yang Lin, they realized their perspective had been narrow-minded.
Several minutes passed before Wang Xin, the Chairman of Jiang Tuan, sitting at the head of the table, excitedly said to Xu Changhai: "Immediately, pay the advertising fee to Xihong Zoo. Add another three million yuan on top of the amount previously proposed by Director Yang."
"Also, contact all major video platforms, social media platforms, and elevator advertising spaces to ensure this advertisement has comprehensive coverage."
"By tomorrow at the latest, I want to see this advertisement on all channels."
"As for the advertising costs, process it directly through finance. No matter the amount, it's not an issue."
Upon hearing Wang Xin's words, none of the high-level executives present voiced any opposition. With their business acumen, they could almost visualize the sensation this advertisement would create across the internet after just one viewing.
"Alright, I'll arrange it right away!"
With that, Xu Changhai, holding the advertisement sample, excitedly walked out of the conference room.
Just an hour later, the advertisement was live on the Douyin short video platform.
At first glance, most users were prepared to casually swipe away from the advertisement as usual. However, upon seeing the two faces on the cover, they involuntarily stopped their fingers.
"Huh? Isn't that the Director and Gangzi? Are they doing an advertisement, and for Jiang Tuan?"
"You don't know? I heard many major brands are looking to collaborate with them now."
On a commercial street, a young girl was browsing her phone while shopping with her best friend. Both of them stopped abruptly after stumbling upon this Jiang Tuan advertisement.
"They're still in astronaut suits, it looks quite interesting. Let's watch it."
As they watched, astonishment began to spread across their faces. It wasn't until the two-minute advertisement concluded that they realized it was actually an advertisement.
"Wow, is this really an advertisement? An astronaut, alone on the moon, orders takeout, and a kangaroo delivers it all the way up."
"Are you sure this isn't a movie trailer?"
"My goodness, who came up with this? Is this advertising format perhaps too ahead of its time for us right now?"
With this thought, they casually clicked open the comment section to the right of the advertisement. The comment section, which had displayed only a few comments moments before, now contained tens of thousands.
"Damn, this is hilarious. Jiang Tuan actually collaborated with Gangzi for an advertisement and even hired Gangzi as their spokesperson."
"This dreamlike collaboration was truly unexpected."
"Very good, I'll remember Jiang Tuan Takeout."
"Indeed, I wasn't interested in any celebrities they hired before, but if they hired Gangzi, I admit I'm tempted."
"Gangzi's acting in this is really good. Who would have thought a kangaroo could deliver takeout to the moon?"
"And the tagline at the end, 'Jiang Tuan Takeout, delivering anything fast.' I give this copywriting full marks."
"Why is everyone only talking about Gangzi? Didn't anyone recognize the astronaut played by the Director?"
"What? That astronaut is the Director? I really didn't recognize him."
"The Director isn't the main point; Gangzi is the main point."
"Strongly suggest expanding this advertisement into a movie. Is a 2-minute video enough for anyone?"
"Agreed, and I suggest Gangzi still be the lead actor."
As the advertisement's popularity continued to soar, netizens on other platforms soon discovered this unique commercial. Whether due to the content of the advertisement or Gangzi's flawless performance, the commercial seemed to be going viral.
As the main focus highlighted in the advertisement, the name Jiang Tuan Takeout became increasingly renowned. In response, Jiang Tuan Takeout's official team even commissioned a new set of delivery uniforms. On each delivery person's yellow uniform, Gangzi's cartoon image was printed, and their helmets were adorned with large kangaroo ears. A large kangaroo tail was even added to the back of the delivery riders' outfits. Coupled with the yellow takeout boxes, these delivery personnel, traversing streets and alleys, transformed into giant yellow kangaroos.
This dreamlike collaboration instantly propelled Jiang Tuan Takeout's fame to its peak, making it a household name. Meanwhile, the former takeout giant, Ele.me, was forced to retreat under Jiang Tuan Takeout's onslaught of influence, with even hiring a popular young star to endorse them proving ineffective.
Faced with such results, the high-level executives of Jiang Tuan Takeout couldn't stop smiling. Of course, they weren't the only ones overjoyed.
In the Xihong Zoo office, as a bank deposit notification pinged on his phone, Yang Lin also displayed an excited smile. After accounting for endorsement fees, advertising fees, filming costs, and the additional payment from Jiang Tuan Takeout, Yang Lin directly received 18 million yuan after taxes, an amount exceeding the zoo's monthly revenue. More importantly, Gangzi's endorsement contract with Meituan was for five years. This meant that if Jiang Tuan Takeout wished to continue using Gangzi for endorsements after five years, they would need to pay an additional renewal fee.
While Yang Lin was beaming at his bank message, a zoo staff member rushed in.
"Director, the truckload of carrots you ordered has arrived."
"Where should I unload it?"
Upon hearing the staff member, Yang Lin replied without hesitation: "Unload it all into the kangaroo enclosure."
"Huh? Are you sure you want to unload all of it into the kangaroo enclosure?"
"Of course."
As Yang Lin finished speaking, just ten minutes later, a large truck filled with fresh carrots parked at the entrance of the kangaroo enclosure. To the astonishment of countless tourists, the several tons of carrots were poured into the enclosure like a tide. Instantly, a mountain of carrots appeared within the enclosure. Gangzi, who had been basking in the sun with closed eyes, directly lay down on the carrot mountain in front of all the tourists. In that moment, Gangzi successfully achieved "carrot freedom."
This scene was soon witnessed by the other animals in the zoo, and their eyes immediately turned red.
"Why does it have so much food?"
"I heard from Bear Dad next door that it became a star by filming an advertisement?"
"A 'ming xing'? What kind of animal is that? Do humans really like monkeys?"
"I want to be a 'ming xing' too, then I'll have endless peaches."
"But you're a monkey, how can you be a monkey?"
"If a kangaroo can be a 'ming xing,' why can't I, a monkey? I don't care, I need to go discuss this with the Great Elder."
Before long, the animal community throughout the park was in an uproar. The small monkeys, who were allowed to roam freely within the park, even crowded the entrance to Yang Lin's office.